Marketing Strategy And Competitive Positioning:
Gespeichert in:
| Beteiligte Personen: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Harlow, England
Pearson
2024
|
| Ausgabe: | Eighth Edition |
| Schlagwörter: | |
| Umfang: | xii, 578 seiten Illustrationen, Diagramme |
| ISBN: | 9781292725017 |
Internformat
MARC
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| 245 | 1 | 0 | |a Marketing Strategy And Competitive Positioning |c Graham Hooley, Brigitte Nicoulaud, John M. Rudd, Nick Lee |
| 250 | |a Eighth Edition | ||
| 264 | 1 | |a Harlow, England |b Pearson |c 2024 | |
| 300 | |a xii, 578 seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
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| 650 | 0 | 7 | |a Positionierung |g Marketing |0 (DE-588)4503311-0 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Rudd, John M. |e Verfasser |0 (DE-588)1128337185 |4 aut | |
| 700 | 1 | |a Lee, Nick |d 1975- |e Verfasser |0 (DE-588)135621615 |4 aut | |
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Datensatz im Suchindex
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| author | Hooley, Graham J. Nicoulaud, Brigitte M. Rudd, John M. Lee, Nick 1975- |
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| author_facet | Hooley, Graham J. Nicoulaud, Brigitte M. Rudd, John M. Lee, Nick 1975- |
| author_role | aut aut aut aut |
| author_sort | Hooley, Graham J. |
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| building | Verbundindex |
| bvnumber | BV049729333 |
| classification_rvk | QP 612 QP 600 |
| ctrlnum | (OCoLC)1431035563 (DE-599)BVBBV049729333 |
| discipline | Wirtschaftswissenschaften |
| edition | Eighth Edition |
| format | Book |
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| id | DE-604.BV049729333 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T20:20:18Z |
| institution | BVB |
| isbn | 9781292725017 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035071560 |
| oclc_num | 1431035563 |
| open_access_boolean | |
| owner | DE-945 DE-188 DE-1050 |
| owner_facet | DE-945 DE-188 DE-1050 |
| physical | xii, 578 seiten Illustrationen, Diagramme |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Pearson |
| record_format | marc |
| spelling | Hooley, Graham J. Verfasser (DE-588)170348342 aut Marketing Strategy And Competitive Positioning Graham Hooley, Brigitte Nicoulaud, John M. Rudd, Nick Lee Eighth Edition Harlow, England Pearson 2024 xii, 578 seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Positionierung Marketing (DE-588)4503311-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 s Positionierung Marketing (DE-588)4503311-0 s DE-188 Nicoulaud, Brigitte M. Verfasser (DE-588)170757188 aut Rudd, John M. Verfasser (DE-588)1128337185 aut Lee, Nick 1975- Verfasser (DE-588)135621615 aut Erscheint auch als Online-Ausgabe 978-1-292-73522-1 Erscheint auch als Online-Ausgabe, EPUB 978-1-292-45672-0 |
| spellingShingle | Hooley, Graham J. Nicoulaud, Brigitte M. Rudd, John M. Lee, Nick 1975- Marketing Strategy And Competitive Positioning Positionierung Marketing (DE-588)4503311-0 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4503311-0 (DE-588)4120697-6 |
| title | Marketing Strategy And Competitive Positioning |
| title_auth | Marketing Strategy And Competitive Positioning |
| title_exact_search | Marketing Strategy And Competitive Positioning |
| title_full | Marketing Strategy And Competitive Positioning Graham Hooley, Brigitte Nicoulaud, John M. Rudd, Nick Lee |
| title_fullStr | Marketing Strategy And Competitive Positioning Graham Hooley, Brigitte Nicoulaud, John M. Rudd, Nick Lee |
| title_full_unstemmed | Marketing Strategy And Competitive Positioning Graham Hooley, Brigitte Nicoulaud, John M. Rudd, Nick Lee |
| title_short | Marketing Strategy And Competitive Positioning |
| title_sort | marketing strategy and competitive positioning |
| topic | Positionierung Marketing (DE-588)4503311-0 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Positionierung Marketing Marketingstrategie |
| work_keys_str_mv | AT hooleygrahamj marketingstrategyandcompetitivepositioning AT nicoulaudbrigittem marketingstrategyandcompetitivepositioning AT ruddjohnm marketingstrategyandcompetitivepositioning AT leenick marketingstrategyandcompetitivepositioning |