Polling at a crossroads: rethinking modern survey research

Survey research is in a state of crisis. People have become less willing to respond to polls and recent misses in critical elections have undermined the field's credibility. Pollsters have developed many tools for dealing with the new environment, an increasing number of which rely on risky opt...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Beteilige Person: Bailey, Michael A. 1969- (VerfasserIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: Cambridge, United Kingdom ; New York, NY Cambridge University Press 2024
Schriftenreihe:Methodological tools in the social sciences
Schlagwörter:
Links:https://doi.org/10.1017/9781108697798
https://doi.org/10.1017/9781108697798
https://doi.org/10.1017/9781108697798
https://doi.org/10.1017/9781108697798
https://doi.org/10.1017/9781108697798
Zusammenfassung:Survey research is in a state of crisis. People have become less willing to respond to polls and recent misses in critical elections have undermined the field's credibility. Pollsters have developed many tools for dealing with the new environment, an increasing number of which rely on risky opt-in samples. Virtually all of these tools require that respondents in each demographic category are a representative sample of all people in each demographic category, something that is unlikely to be reliably true. Polling at a Crossroads moves beyond such strong limitations, providing tools that work even when survey respondents are unrepresentative in complex ways. This book provides case studies that show how to avoid underestimating Trump support and how conventional polls exaggerate partisan differences. This book also helps us think in clear and sometimes counterintuitive ways and points toward simple, low-cost changes that can better address contemporary polling challenges
Beschreibung:Title from publisher's bibliographic system (viewed on 29 Feb 2024)
Umfang:1 Online-Ressource (xx, 269 Seiten)
ISBN:9781108697798
DOI:10.1017/9781108697798