Sales and revenue generation in sport business:
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Champaign
Human Kinetics
[2022]
|
| Schlagwörter: | |
| Links: | https:/doi.org/10.5040/9781718235939 https:/doi.org/10.5040/9781718235939 |
| Abstract: | "Sales and Revenue Generation in Sport Business provides a comprehensive overview of the many ways in which sport organizations generate revenues from inside sales to sponsorship to fundraising to corporate and foundation grants to concessions and merchandising to broadcasting and multimedia to social media revenues. A five-step process for generating revenues is presented with the textbook (the PRO Method). The text does not focus on one single segment of the industry (e.g., professional sport), but can be applied in many segments of the industry from elite sport organizations to those more recreational in nature"-- |
| Umfang: | 1 Online-Ressource (xii, 332 Seiten) Illustrationen |
| ISBN: | 9781718235939 |
Internformat
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Shonk, David J. 1969- Weiner, James F. |
| author_GND | (DE-588)1046041657 (DE-588)1271648865 |
| author_facet | Shonk, David J. 1969- Weiner, James F. |
| author_role | aut aut |
| author_sort | Shonk, David J. 1969- |
| author_variant | d j s dj djs j f w jf jfw |
| building | Verbundindex |
| bvnumber | BV049677501 |
| callnumber-first | G - Geography, Anthropology, Recreation |
| callnumber-label | GV716 |
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| callnumber-search | GV716 |
| callnumber-sort | GV 3716 |
| callnumber-subject | GV - Leisure and Recreation |
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| collection | ZDB-162-BDH |
| ctrlnum | (ZDB-162-BDH)9781718235939 (OCoLC)1437852698 (DE-599)BVBBV049677501 |
| discipline | Sport |
| format | Electronic eBook |
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| id | DE-604.BV049677501 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T20:18:49Z |
| institution | BVB |
| isbn | 9781718235939 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035020363 |
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| physical | 1 Online-Ressource (xii, 332 Seiten) Illustrationen |
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| publishDate | 2022 |
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| spelling | Shonk, David J. 1969- Verfasser (DE-588)1046041657 aut Sales and revenue generation in sport business David J. Shonk, PhD (James Madison University), James F. Weiner, PhD (University of Tampa) Champaign Human Kinetics [2022] 1 Online-Ressource (xii, 332 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier "Sales and Revenue Generation in Sport Business provides a comprehensive overview of the many ways in which sport organizations generate revenues from inside sales to sponsorship to fundraising to corporate and foundation grants to concessions and merchandising to broadcasting and multimedia to social media revenues. A five-step process for generating revenues is presented with the textbook (the PRO Method). The text does not focus on one single segment of the industry (e.g., professional sport), but can be applied in many segments of the industry from elite sport organizations to those more recreational in nature"-- Marketing (DE-588)4037589-4 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Sport (DE-588)4056366-2 gnd rswk-swf Sports administration Sports / Marketing Revenue management Sports / Economic aspects Sport (DE-588)4056366-2 s Marketing (DE-588)4037589-4 s DE-604 Management (DE-588)4037278-9 s Weiner, James F. Verfasser (DE-588)1271648865 aut Erscheint auch als Online-Ausgabe, epub 978-1-4925-9423-9 Erscheint auch als Online-Ausgabe, pdf 978-1-4925-9424-6 Erscheint auch als Druck-Ausgabe 978-1-4925-9422-2 https:/doi.org/10.5040/9781718235939 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Shonk, David J. 1969- Weiner, James F. Sales and revenue generation in sport business Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd Sport (DE-588)4056366-2 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4037278-9 (DE-588)4056366-2 |
| title | Sales and revenue generation in sport business |
| title_auth | Sales and revenue generation in sport business |
| title_exact_search | Sales and revenue generation in sport business |
| title_full | Sales and revenue generation in sport business David J. Shonk, PhD (James Madison University), James F. Weiner, PhD (University of Tampa) |
| title_fullStr | Sales and revenue generation in sport business David J. Shonk, PhD (James Madison University), James F. Weiner, PhD (University of Tampa) |
| title_full_unstemmed | Sales and revenue generation in sport business David J. Shonk, PhD (James Madison University), James F. Weiner, PhD (University of Tampa) |
| title_short | Sales and revenue generation in sport business |
| title_sort | sales and revenue generation in sport business |
| topic | Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd Sport (DE-588)4056366-2 gnd |
| topic_facet | Marketing Management Sport |
| url | https:/doi.org/10.5040/9781718235939 |
| work_keys_str_mv | AT shonkdavidj salesandrevenuegenerationinsportbusiness AT weinerjamesf salesandrevenuegenerationinsportbusiness |