Marketing plans: profitable strategies in the digital age
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2024
|
| Ausgabe: | Ninth edition |
| Schlagwörter: | |
| Links: | https://ebookcentral.proquest.com/lib/th-deggendorf/detail.action?docID=31227193 https://ebookcentral.proquest.com/lib/ubei-in/detail.action?docID=31227193 |
| Umfang: | 1 Online-Ressource (xiv, 638 Seiten) |
| ISBN: | 9781394187317 |
Internformat
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Datensatz im Suchindex
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| author | McDonald, Malcolm 1938- Wilson, Hugh 1962- Chaffey, Dave 1963- |
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| author_facet | McDonald, Malcolm 1938- Wilson, Hugh 1962- Chaffey, Dave 1963- |
| author_role | aut aut aut |
| author_sort | McDonald, Malcolm 1938- |
| author_variant | m m mm h w hw d c dc |
| building | Verbundindex |
| bvnumber | BV049644730 |
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| discipline | Wirtschaftswissenschaften |
| edition | Ninth edition |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-12-20T20:17:40Z |
| institution | BVB |
| isbn | 9781394187317 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034988289 |
| oclc_num | 1429569477 |
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| physical | 1 Online-Ressource (xiv, 638 Seiten) |
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| publishDate | 2024 |
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| publisher | Wiley |
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| spelling | McDonald, Malcolm 1938- Verfasser (DE-588)118107585 aut Marketing plans profitable strategies in the digital age Malcolm McDonald, Hugh Wilson, Dave Chaffey Ninth edition Hoboken, NJ Wiley 2024 1 Online-Ressource (xiv, 638 Seiten) txt rdacontent c rdamedia cr rdacarrier Online-Marketing (DE-588)7706419-7 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketingkonzept (DE-588)4120696-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 s Marketingkonzept (DE-588)4120696-4 s Online-Marketing (DE-588)7706419-7 s DE-604 Marketing (DE-588)4037589-4 s Wilson, Hugh 1962- Verfasser (DE-588)133264769 aut Chaffey, Dave 1963- Verfasser (DE-588)131879537 aut Erscheint auch als Online-Ausgabe, ePub 9781394187300 Erscheint auch als Druck-Ausgabe, Paperback 9781394177103 |
| spellingShingle | McDonald, Malcolm 1938- Wilson, Hugh 1962- Chaffey, Dave 1963- Marketing plans profitable strategies in the digital age Online-Marketing (DE-588)7706419-7 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketingkonzept (DE-588)4120696-4 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4120697-6 (DE-588)4120696-4 (DE-588)4037589-4 |
| title | Marketing plans profitable strategies in the digital age |
| title_auth | Marketing plans profitable strategies in the digital age |
| title_exact_search | Marketing plans profitable strategies in the digital age |
| title_full | Marketing plans profitable strategies in the digital age Malcolm McDonald, Hugh Wilson, Dave Chaffey |
| title_fullStr | Marketing plans profitable strategies in the digital age Malcolm McDonald, Hugh Wilson, Dave Chaffey |
| title_full_unstemmed | Marketing plans profitable strategies in the digital age Malcolm McDonald, Hugh Wilson, Dave Chaffey |
| title_short | Marketing plans |
| title_sort | marketing plans profitable strategies in the digital age |
| title_sub | profitable strategies in the digital age |
| topic | Online-Marketing (DE-588)7706419-7 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketingkonzept (DE-588)4120696-4 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Online-Marketing Marketingstrategie Marketingkonzept Marketing |
| work_keys_str_mv | AT mcdonaldmalcolm marketingplansprofitablestrategiesinthedigitalage AT wilsonhugh marketingplansprofitablestrategiesinthedigitalage AT chaffeydave marketingplansprofitablestrategiesinthedigitalage |