Influencers & creators: business, culture and practice
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne
SAGE
[2023]
|
| Schlagwörter: | |
| Links: | https://www.gbv.de/dms/zbw/1852113820.pdf |
| Umfang: | xii, 371 Seiten Illustrationen, Diagramme 24 cm |
| ISBN: | 1529768659 9781529768657 9781529768640 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV049565685 | ||
| 003 | DE-604 | ||
| 005 | 20250207 | ||
| 007 | t| | ||
| 008 | 240212s2023 xx a||| |||| 00||| eng d | ||
| 020 | |a 1529768659 |9 1529768659 | ||
| 020 | |a 9781529768657 |c hbk |9 9781529768657 | ||
| 020 | |a 9781529768640 |c pbk |9 9781529768640 | ||
| 035 | |a (OCoLC)1437872557 | ||
| 035 | |a (DE-599)BVBBV049565685 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-Po75 |a DE-11 |a DE-634 |a DE-91 | ||
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 084 | |a SOZ 611 |2 stub | ||
| 100 | 1 | |a Kozinets, Robert V. |d 1964- |e Verfasser |0 (DE-588)1035573849 |4 aut | |
| 245 | 1 | 0 | |a Influencers & creators |b business, culture and practice |c Robert V. Kozinets, Ulrike Gretzel & Rossella Gambetti |
| 246 | 1 | 3 | |a Influencers and creators |
| 264 | 1 | |a Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne |b SAGE |c [2023] | |
| 264 | 4 | |c © 2023 | |
| 300 | |a xii, 371 Seiten |b Illustrationen, Diagramme |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Content |g Internet |0 (DE-588)4675352-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Neue Medien |0 (DE-588)4196910-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Social Media |0 (DE-588)4639271-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Influencer |0 (DE-588)1164030825 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
| 689 | 0 | 1 | |a Influencer |0 (DE-588)1164030825 |D s |
| 689 | 0 | 2 | |a Social Media |0 (DE-588)4639271-3 |D s |
| 689 | 0 | 3 | |a Neue Medien |0 (DE-588)4196910-8 |D s |
| 689 | 0 | 4 | |a Content |g Internet |0 (DE-588)4675352-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Gretzel, Ulrike |e Verfasser |0 (DE-588)1138134465 |4 aut | |
| 700 | 1 | |a Gambetti, Rossella |e Verfasser |0 (DE-588)1238917224 |4 aut | |
| 776 | 0 | |z 9781529787955 |c ePub ebook | |
| 776 | 0 | |z 9781529783995 |c PDF ebook | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 9781529787955 |
| 856 | 4 | |m B:DE-206 |m V:DE-601 |q pdf/application |u https://www.gbv.de/dms/zbw/1852113820.pdf |v 2023-11-27 |3 Inhaltsverzeichnis | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-034910986 | |
Datensatz im Suchindex
| _version_ | 1823445409262993408 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Kozinets, Robert V. 1964- Gretzel, Ulrike Gambetti, Rossella |
| author_GND | (DE-588)1035573849 (DE-588)1138134465 (DE-588)1238917224 |
| author_facet | Kozinets, Robert V. 1964- Gretzel, Ulrike Gambetti, Rossella |
| author_role | aut aut aut |
| author_sort | Kozinets, Robert V. 1964- |
| author_variant | r v k rv rvk u g ug r g rg |
| building | Verbundindex |
| bvnumber | BV049565685 |
| classification_rvk | QP 650 |
| classification_tum | SOZ 611 |
| ctrlnum | (OCoLC)1437872557 (DE-599)BVBBV049565685 |
| discipline | Soziologie Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV049565685</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20250207</controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">240212s2023 xx a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1529768659</subfield><subfield code="9">1529768659</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781529768657</subfield><subfield code="c">hbk</subfield><subfield code="9">9781529768657</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781529768640</subfield><subfield code="c">pbk</subfield><subfield code="9">9781529768640</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1437872557</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV049565685</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-Po75</subfield><subfield code="a">DE-11</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-91</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">SOZ 611</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kozinets, Robert V.</subfield><subfield code="d">1964-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1035573849</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Influencers & creators</subfield><subfield code="b">business, culture and practice</subfield><subfield code="c">Robert V. Kozinets, Ulrike Gretzel & Rossella Gambetti</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">Influencers and creators</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne</subfield><subfield code="b">SAGE</subfield><subfield code="c">[2023]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2023</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xii, 371 Seiten</subfield><subfield code="b">Illustrationen, Diagramme</subfield><subfield code="c">24 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Content</subfield><subfield code="g">Internet</subfield><subfield code="0">(DE-588)4675352-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Neue Medien</subfield><subfield code="0">(DE-588)4196910-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Social Media</subfield><subfield code="0">(DE-588)4639271-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Influencer</subfield><subfield code="0">(DE-588)1164030825</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Influencer</subfield><subfield code="0">(DE-588)1164030825</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Social Media</subfield><subfield code="0">(DE-588)4639271-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Neue Medien</subfield><subfield code="0">(DE-588)4196910-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="4"><subfield code="a">Content</subfield><subfield code="g">Internet</subfield><subfield code="0">(DE-588)4675352-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Gretzel, Ulrike</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1138134465</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Gambetti, Rossella</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1238917224</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2=" "><subfield code="z">9781529787955</subfield><subfield code="c">ePub ebook</subfield></datafield><datafield tag="776" ind1="0" ind2=" "><subfield code="z">9781529783995</subfield><subfield code="c">PDF ebook</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">9781529787955</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="m">B:DE-206</subfield><subfield code="m">V:DE-601</subfield><subfield code="q">pdf/application</subfield><subfield code="u">https://www.gbv.de/dms/zbw/1852113820.pdf</subfield><subfield code="v">2023-11-27</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-034910986</subfield></datafield></record></collection> |
| id | DE-604.BV049565685 |
| illustrated | Illustrated |
| indexdate | 2025-02-07T13:00:49Z |
| institution | BVB |
| isbn | 1529768659 9781529768657 9781529768640 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034910986 |
| oclc_num | 1437872557 |
| open_access_boolean | |
| owner | DE-Po75 DE-11 DE-634 DE-91 DE-BY-TUM |
| owner_facet | DE-Po75 DE-11 DE-634 DE-91 DE-BY-TUM |
| physical | xii, 371 Seiten Illustrationen, Diagramme 24 cm |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | SAGE |
| record_format | marc |
| spellingShingle | Kozinets, Robert V. 1964- Gretzel, Ulrike Gambetti, Rossella Influencers & creators business, culture and practice Online-Marketing (DE-588)7706419-7 gnd Content Internet (DE-588)4675352-7 gnd Neue Medien (DE-588)4196910-8 gnd Social Media (DE-588)4639271-3 gnd Influencer (DE-588)1164030825 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4675352-7 (DE-588)4196910-8 (DE-588)4639271-3 (DE-588)1164030825 |
| title | Influencers & creators business, culture and practice |
| title_alt | Influencers and creators |
| title_auth | Influencers & creators business, culture and practice |
| title_exact_search | Influencers & creators business, culture and practice |
| title_full | Influencers & creators business, culture and practice Robert V. Kozinets, Ulrike Gretzel & Rossella Gambetti |
| title_fullStr | Influencers & creators business, culture and practice Robert V. Kozinets, Ulrike Gretzel & Rossella Gambetti |
| title_full_unstemmed | Influencers & creators business, culture and practice Robert V. Kozinets, Ulrike Gretzel & Rossella Gambetti |
| title_short | Influencers & creators |
| title_sort | influencers creators business culture and practice |
| title_sub | business, culture and practice |
| topic | Online-Marketing (DE-588)7706419-7 gnd Content Internet (DE-588)4675352-7 gnd Neue Medien (DE-588)4196910-8 gnd Social Media (DE-588)4639271-3 gnd Influencer (DE-588)1164030825 gnd |
| topic_facet | Online-Marketing Content Internet Neue Medien Social Media Influencer |
| url | https://www.gbv.de/dms/zbw/1852113820.pdf |
| work_keys_str_mv | AT kozinetsrobertv influencerscreatorsbusinesscultureandpractice AT gretzelulrike influencerscreatorsbusinesscultureandpractice AT gambettirossella influencerscreatorsbusinesscultureandpractice AT kozinetsrobertv influencersandcreators AT gretzelulrike influencersandcreators AT gambettirossella influencersandcreators |
Inhaltsverzeichnis
Paper/Kapitel scannen lassen
Paper/Kapitel scannen lassen
Teilbibliothek Stammgelände
| Exemplar 1 | Ausleihbar In Erwerbung |
|---|