Globally-Minded Marketing: A Cultural Approach to Building Iconic Brands
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Datensatz im Suchindex
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| author | Torelli, Carlos J. |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-031-50812-7 |
| edition | 1st ed. 2024 |
| format | Electronic eBook |
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| publisher | Springer International Publishing Palgrave Macmillan |
| record_format | marc |
| spellingShingle | Torelli, Carlos J. Globally-Minded Marketing A Cultural Approach to Building Iconic Brands Marketing International Business International business enterprises |
| title | Globally-Minded Marketing A Cultural Approach to Building Iconic Brands |
| title_auth | Globally-Minded Marketing A Cultural Approach to Building Iconic Brands |
| title_exact_search | Globally-Minded Marketing A Cultural Approach to Building Iconic Brands |
| title_full | Globally-Minded Marketing A Cultural Approach to Building Iconic Brands by Carlos J. Torelli, Maria A. Rodas |
| title_fullStr | Globally-Minded Marketing A Cultural Approach to Building Iconic Brands by Carlos J. Torelli, Maria A. Rodas |
| title_full_unstemmed | Globally-Minded Marketing A Cultural Approach to Building Iconic Brands by Carlos J. Torelli, Maria A. Rodas |
| title_short | Globally-Minded Marketing |
| title_sort | globally minded marketing a cultural approach to building iconic brands |
| title_sub | A Cultural Approach to Building Iconic Brands |
| topic | Marketing International Business International business enterprises |
| topic_facet | Marketing International Business International business enterprises |
| url | https://doi.org/10.1007/978-3-031-50812-7 |
| work_keys_str_mv | AT torellicarlosj globallymindedmarketingaculturalapproachtobuildingiconicbrands AT rodasmariaa globallymindedmarketingaculturalapproachtobuildingiconicbrands |