Just enough research:
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York, New York
A Book Apart
[2019]
|
| Ausgabe: | Second edition |
| Schriftenreihe: | A Book apart: brief books for people who make websites
no. 9 |
| Schlagwörter: | |
| Abstract: | Good research is about asking more and better questions, and thinking critically about the answers. Done well, it will save your team time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way. Erika Hall distills her experience into a guidebook of trusted research methods you can implement right away, no matter what size team you're on or budget you're working with. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. You'll start doing good research faster than you can plan your next pitch.--Back cover |
| Umfang: | 186 Seiten Diagramme 22 cm |
| ISBN: | 9781937557881 193755788X |
Internformat
MARC
| LEADER | 00000nam a2200000 cb4500 | ||
|---|---|---|---|
| 001 | BV049526358 | ||
| 003 | DE-604 | ||
| 005 | 20240603 | ||
| 007 | t| | ||
| 008 | 240201s2019 xx |||| b||| 00||| eng d | ||
| 020 | |a 9781937557881 |c pbk |9 978-1-937557-88-1 | ||
| 020 | |a 9781937557881 |9 9781937557881 | ||
| 020 | |a 193755788X |9 193755788X | ||
| 035 | |a (OCoLC)1256408019 | ||
| 035 | |a (DE-599)BVBBV049526358 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-11 | ||
| 084 | |a AK 39940 |0 (DE-625)2626: |2 rvk | ||
| 100 | 1 | |a Hall, Erika |e Verfasser |0 (DE-588)1227256655 |4 aut | |
| 245 | 1 | 0 | |a Just enough research |c Erika Hall ; foreword by Kio Stark |
| 250 | |a Second edition | ||
| 264 | 1 | |a New York, New York |b A Book Apart |c [2019] | |
| 264 | 4 | |c © 2019 | |
| 300 | |a 186 Seiten |b Diagramme |c 22 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a A Book apart: brief books for people who make websites |v no. 9 | |
| 505 | 8 | 0 | |t Enough Is Enough -- |t The Basics -- |t The Process -- |t Organizational Research -- |t User and Customer Research -- |t Competitive Research -- |t Evaluative Research -- |t Analysis and Models -- |t Surveys -- |t Analytics -- |t Conclusion -- |t Not Enough Thanks -- |t Resources -- |t References -- |t Index |
| 520 | 3 | |a Good research is about asking more and better questions, and thinking critically about the answers. Done well, it will save your team time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way. Erika Hall distills her experience into a guidebook of trusted research methods you can implement right away, no matter what size team you're on or budget you're working with. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. You'll start doing good research faster than you can plan your next pitch.--Back cover | |
| 653 | 0 | |a Web sites / Design | |
| 653 | 0 | |a Web site development | |
| 653 | 0 | |a Research | |
| 653 | 0 | |a Human-computer interaction | |
| 653 | 0 | |a Success in business | |
| 653 | 0 | |a Business / Research / Methodology | |
| 653 | 0 | |a Strategic planning | |
| 653 | 0 | |a Data mining | |
| 653 | 0 | |a Creative ability in business | |
| 653 | 0 | |a Research | |
| 653 | 0 | |a Data Mining | |
| 653 | 0 | |a Sites Web / Conception | |
| 653 | 0 | |a Sites Web / Développement | |
| 653 | 0 | |a Recherche | |
| 653 | 0 | |a Succès dans les affaires | |
| 653 | 0 | |a Affaires / Recherche / Méthodologie | |
| 653 | 0 | |a Planification stratégique | |
| 653 | 0 | |a Exploration de données (Informatique) | |
| 653 | 0 | |a Créativité dans les affaires | |
| 653 | 0 | |a research (function) | |
| 653 | 0 | |a Web sites / Design | |
| 653 | 0 | |a Web site development | |
| 653 | 0 | |a Research | |
| 653 | 0 | |a Human-computer interaction | |
| 653 | 0 | |a Business / Research / Methodology | |
| 653 | 0 | |a Creative ability in business | |
| 653 | 0 | |a Data mining | |
| 653 | 0 | |a Strategic planning | |
| 653 | 0 | |a Success in business | |
| 700 | 1 | |a Stark, Kio |0 (DE-588)1116363925 |4 wpr | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-034872101 | |
Datensatz im Suchindex
| _version_ | 1818991707251802112 |
|---|---|
| any_adam_object | |
| author | Hall, Erika |
| author_GND | (DE-588)1227256655 (DE-588)1116363925 |
| author_facet | Hall, Erika |
| author_role | aut |
| author_sort | Hall, Erika |
| author_variant | e h eh |
| building | Verbundindex |
| bvnumber | BV049526358 |
| classification_rvk | AK 39940 |
| contents | Enough Is Enough -- The Basics -- The Process -- Organizational Research -- User and Customer Research -- Competitive Research -- Evaluative Research -- Analysis and Models -- Surveys -- Analytics -- Conclusion -- Not Enough Thanks -- Resources -- References -- Index |
| ctrlnum | (OCoLC)1256408019 (DE-599)BVBBV049526358 |
| discipline | Allgemeines |
| edition | Second edition |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03180nam a2200709 cb4500</leader><controlfield tag="001">BV049526358</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20240603 </controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">240201s2019 xx |||| b||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781937557881</subfield><subfield code="c">pbk</subfield><subfield code="9">978-1-937557-88-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781937557881</subfield><subfield code="9">9781937557881</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">193755788X</subfield><subfield code="9">193755788X</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1256408019</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV049526358</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-11</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">AK 39940</subfield><subfield code="0">(DE-625)2626:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hall, Erika</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1227256655</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Just enough research</subfield><subfield code="c">Erika Hall ; foreword by Kio Stark</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Second edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, New York</subfield><subfield code="b">A Book Apart</subfield><subfield code="c">[2019]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2019</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">186 Seiten</subfield><subfield code="b">Diagramme</subfield><subfield code="c">22 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">A Book apart: brief books for people who make websites</subfield><subfield code="v">no. 9</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="t">Enough Is Enough --</subfield><subfield code="t">The Basics --</subfield><subfield code="t">The Process --</subfield><subfield code="t">Organizational Research --</subfield><subfield code="t">User and Customer Research --</subfield><subfield code="t">Competitive Research --</subfield><subfield code="t">Evaluative Research --</subfield><subfield code="t">Analysis and Models --</subfield><subfield code="t">Surveys --</subfield><subfield code="t">Analytics --</subfield><subfield code="t">Conclusion --</subfield><subfield code="t">Not Enough Thanks --</subfield><subfield code="t">Resources --</subfield><subfield code="t">References --</subfield><subfield code="t">Index</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">Good research is about asking more and better questions, and thinking critically about the answers. Done well, it will save your team time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way. Erika Hall distills her experience into a guidebook of trusted research methods you can implement right away, no matter what size team you're on or budget you're working with. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. You'll start doing good research faster than you can plan your next pitch.--Back cover</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Web sites / Design</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Web site development</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Research</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Human-computer interaction</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Success in business</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Business / Research / Methodology</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Strategic planning</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Data mining</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Creative ability in business</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Research</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Data Mining</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Sites Web / Conception</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Sites Web / Développement</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Recherche</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Succès dans les affaires</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Affaires / Recherche / Méthodologie</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Planification stratégique</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Exploration de données (Informatique)</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Créativité dans les affaires</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">research (function)</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Web sites / Design</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Web site development</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Research</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Human-computer interaction</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Business / Research / Methodology</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Creative ability in business</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Data mining</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Strategic planning</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Success in business</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Stark, Kio</subfield><subfield code="0">(DE-588)1116363925</subfield><subfield code="4">wpr</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-034872101</subfield></datafield></record></collection> |
| id | DE-604.BV049526358 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T20:14:32Z |
| institution | BVB |
| isbn | 9781937557881 193755788X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034872101 |
| oclc_num | 1256408019 |
| open_access_boolean | |
| owner | DE-11 |
| owner_facet | DE-11 |
| physical | 186 Seiten Diagramme 22 cm |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | A Book Apart |
| record_format | marc |
| series2 | A Book apart: brief books for people who make websites |
| spelling | Hall, Erika Verfasser (DE-588)1227256655 aut Just enough research Erika Hall ; foreword by Kio Stark Second edition New York, New York A Book Apart [2019] © 2019 186 Seiten Diagramme 22 cm txt rdacontent n rdamedia nc rdacarrier A Book apart: brief books for people who make websites no. 9 Enough Is Enough -- The Basics -- The Process -- Organizational Research -- User and Customer Research -- Competitive Research -- Evaluative Research -- Analysis and Models -- Surveys -- Analytics -- Conclusion -- Not Enough Thanks -- Resources -- References -- Index Good research is about asking more and better questions, and thinking critically about the answers. Done well, it will save your team time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way. Erika Hall distills her experience into a guidebook of trusted research methods you can implement right away, no matter what size team you're on or budget you're working with. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. You'll start doing good research faster than you can plan your next pitch.--Back cover Web sites / Design Web site development Research Human-computer interaction Success in business Business / Research / Methodology Strategic planning Data mining Creative ability in business Data Mining Sites Web / Conception Sites Web / Développement Recherche Succès dans les affaires Affaires / Recherche / Méthodologie Planification stratégique Exploration de données (Informatique) Créativité dans les affaires research (function) Stark, Kio (DE-588)1116363925 wpr |
| spellingShingle | Hall, Erika Just enough research Enough Is Enough -- The Basics -- The Process -- Organizational Research -- User and Customer Research -- Competitive Research -- Evaluative Research -- Analysis and Models -- Surveys -- Analytics -- Conclusion -- Not Enough Thanks -- Resources -- References -- Index |
| title | Just enough research |
| title_alt | Enough Is Enough -- The Basics -- The Process -- Organizational Research -- User and Customer Research -- Competitive Research -- Evaluative Research -- Analysis and Models -- Surveys -- Analytics -- Conclusion -- Not Enough Thanks -- Resources -- References -- Index |
| title_auth | Just enough research |
| title_exact_search | Just enough research |
| title_full | Just enough research Erika Hall ; foreword by Kio Stark |
| title_fullStr | Just enough research Erika Hall ; foreword by Kio Stark |
| title_full_unstemmed | Just enough research Erika Hall ; foreword by Kio Stark |
| title_short | Just enough research |
| title_sort | just enough research |
| work_keys_str_mv | AT hallerika justenoughresearch AT starkkio justenoughresearch |