Digital transformation and corporate branding: opportunities and pitfalls for identity and reputation management
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; New York
Routledge, Taylor & Francis Group
2024
|
| Series: | Routledge studies in marketing
33 |
| Subjects: | |
| Links: | https://doi.org/10.4324/9781003263784 https://doi.org/10.4324/9781003263784 https://doi.org/10.4324/9781003263784 |
| Physical Description: | 1 Online-Ressource (xv, 307 Seiten) Illustrationen, Diagramme |
| ISBN: | 9781003263784 |
| DOI: | 10.4324/9781003263784 |
Staff View
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| indexdate | 2025-02-13T07:00:21Z |
| institution | BVB |
| isbn | 9781003263784 |
| language | English |
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| physical | 1 Online-Ressource (xv, 307 Seiten) Illustrationen, Diagramme |
| psigel | ZDB-7-TFC ZDB-7-TFC TUM_Einzelkauf_2023 |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| series | Routledge studies in marketing |
| series2 | Routledge studies in marketing |
| spellingShingle | Cuomo, Maria Teresa Digital transformation and corporate branding opportunities and pitfalls for identity and reputation management Routledge studies in marketing |
| subject_GND | (DE-588)4143413-4 |
| title | Digital transformation and corporate branding opportunities and pitfalls for identity and reputation management |
| title_auth | Digital transformation and corporate branding opportunities and pitfalls for identity and reputation management |
| title_exact_search | Digital transformation and corporate branding opportunities and pitfalls for identity and reputation management |
| title_full | Digital transformation and corporate branding opportunities and pitfalls for identity and reputation management edited by Maria Teresa Cuomo and Pantea Foroudi |
| title_fullStr | Digital transformation and corporate branding opportunities and pitfalls for identity and reputation management edited by Maria Teresa Cuomo and Pantea Foroudi |
| title_full_unstemmed | Digital transformation and corporate branding opportunities and pitfalls for identity and reputation management edited by Maria Teresa Cuomo and Pantea Foroudi |
| title_short | Digital transformation and corporate branding |
| title_sort | digital transformation and corporate branding opportunities and pitfalls for identity and reputation management |
| title_sub | opportunities and pitfalls for identity and reputation management |
| topic_facet | Aufsatzsammlung |
| url | https://doi.org/10.4324/9781003263784 |
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