Digital transformation and corporate branding: opportunities and pitfalls for identity and reputation management
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Weitere beteiligte Personen: | |
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
London ; New York
Routledge, Taylor & Francis Group
2024
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| Schriftenreihe: | Routledge studies in marketing
33 |
| Schlagwörter: | |
| Links: | https://doi.org/10.4324/9781003263784 https://doi.org/10.4324/9781003263784 https://doi.org/10.4324/9781003263784 |
| Umfang: | 1 Online-Ressource (xv, 307 Seiten) Illustrationen, Diagramme |
| ISBN: | 9781003263784 |
| DOI: | 10.4324/9781003263784 |
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| illustrated | Illustrated |
| indexdate | 2025-02-13T07:00:21Z |
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| isbn | 9781003263784 |
| language | English |
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| physical | 1 Online-Ressource (xv, 307 Seiten) Illustrationen, Diagramme |
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| publishDate | 2024 |
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| publisher | Routledge, Taylor & Francis Group |
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| series | Routledge studies in marketing |
| series2 | Routledge studies in marketing |
| spellingShingle | Cuomo, Maria Teresa Digital transformation and corporate branding opportunities and pitfalls for identity and reputation management Routledge studies in marketing |
| subject_GND | (DE-588)4143413-4 |
| title | Digital transformation and corporate branding opportunities and pitfalls for identity and reputation management |
| title_auth | Digital transformation and corporate branding opportunities and pitfalls for identity and reputation management |
| title_exact_search | Digital transformation and corporate branding opportunities and pitfalls for identity and reputation management |
| title_full | Digital transformation and corporate branding opportunities and pitfalls for identity and reputation management edited by Maria Teresa Cuomo and Pantea Foroudi |
| title_fullStr | Digital transformation and corporate branding opportunities and pitfalls for identity and reputation management edited by Maria Teresa Cuomo and Pantea Foroudi |
| title_full_unstemmed | Digital transformation and corporate branding opportunities and pitfalls for identity and reputation management edited by Maria Teresa Cuomo and Pantea Foroudi |
| title_short | Digital transformation and corporate branding |
| title_sort | digital transformation and corporate branding opportunities and pitfalls for identity and reputation management |
| title_sub | opportunities and pitfalls for identity and reputation management |
| topic_facet | Aufsatzsammlung |
| url | https://doi.org/10.4324/9781003263784 |
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