Cases for event management and event tourism:

A comprehensive collection of fully developed case studies of event management and event tourism main areas, including HR, leadership, marketing, strategy, operations, stakeholder management, and evaluation, all written by international experts. It is a must have collection for all those studying an...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Beteiligte Personen: Ziakas, Vassilios (VerfasserIn), Getz, Donald 1949- (VerfasserIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: Oxford Goodfellow Publishers Ltd [2023]
Schriftenreihe:Events management theory and methods series
Schlagwörter:
Links:https://ebookcentral.proquest.com/lib/th-deggendorf/detail.action?docID=30495193
Zusammenfassung:A comprehensive collection of fully developed case studies of event management and event tourism main areas, including HR, leadership, marketing, strategy, operations, stakeholder management, and evaluation, all written by international experts. It is a must have collection for all those studying and teaching event management and event tourism
Umfang:1 Online-Ressource (xiv, 226 Seiten)
ISBN:9781915097460