Consumer behavior:
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Boston, MA
Cengage
[2024]
|
| Ausgabe: | Edition 8 |
| Schlagwörter: | |
| Abstract: | "Hoyer/MacInnis/Pieters’ CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment." -- |
| Beschreibung: | Previous edition: Australia: Cenage Learning, 2018 |
| Umfang: | xviii, 536 Seiten Illustrationen, Diagramme 28 cm |
| ISBN: | 9780357721292 |
Internformat
MARC
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| 100 | 1 | |a Hoyer, Wayne D. |e Verfasser |0 (DE-588)137908571 |4 aut | |
| 245 | 1 | 0 | |a Consumer behavior |c Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters |
| 250 | |a Edition 8 | ||
| 264 | 1 | |a Boston, MA |b Cengage |c [2024] | |
| 300 | |a xviii, 536 Seiten |b Illustrationen, Diagramme |c 28 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Previous edition: Australia: Cenage Learning, 2018 | ||
| 520 | 3 | |a "Hoyer/MacInnis/Pieters’ CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment." -- | |
| 653 | 0 | |a Consumer behavior | |
| 653 | 0 | |a Consumer behavior | |
| 653 | 6 | |a Textbooks | |
| 700 | 1 | |a MacInnis, Deborah J. |e Sonstige |0 (DE-588)134232992 |4 oth | |
| 700 | 1 | |a Pieters, Rik |d 1955- |e Sonstige |0 (DE-588)143461273 |4 oth | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-034578017 | |
Datensatz im Suchindex
| _version_ | 1818991193081511937 |
|---|---|
| any_adam_object | |
| author | Hoyer, Wayne D. |
| author_GND | (DE-588)137908571 (DE-588)134232992 (DE-588)143461273 |
| author_facet | Hoyer, Wayne D. |
| author_role | aut |
| author_sort | Hoyer, Wayne D. |
| author_variant | w d h wd wdh |
| building | Verbundindex |
| bvnumber | BV049317017 |
| classification_rvk | QW 300 |
| ctrlnum | (OCoLC)1403385934 (DE-599)BVBBV049317017 |
| discipline | Wirtschaftswissenschaften |
| edition | Edition 8 |
| format | Book |
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| id | DE-604.BV049317017 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T20:06:22Z |
| institution | BVB |
| isbn | 9780357721292 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034578017 |
| oclc_num | 1403385934 |
| open_access_boolean | |
| owner | DE-N2 DE-11 DE-1043 DE-1050 |
| owner_facet | DE-N2 DE-11 DE-1043 DE-1050 |
| physical | xviii, 536 Seiten Illustrationen, Diagramme 28 cm |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Cengage |
| record_format | marc |
| spelling | Hoyer, Wayne D. Verfasser (DE-588)137908571 aut Consumer behavior Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters Edition 8 Boston, MA Cengage [2024] xviii, 536 Seiten Illustrationen, Diagramme 28 cm txt rdacontent n rdamedia nc rdacarrier Previous edition: Australia: Cenage Learning, 2018 "Hoyer/MacInnis/Pieters’ CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment." -- Consumer behavior Textbooks MacInnis, Deborah J. Sonstige (DE-588)134232992 oth Pieters, Rik 1955- Sonstige (DE-588)143461273 oth |
| spellingShingle | Hoyer, Wayne D. Consumer behavior |
| title | Consumer behavior |
| title_auth | Consumer behavior |
| title_exact_search | Consumer behavior |
| title_full | Consumer behavior Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters |
| title_fullStr | Consumer behavior Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters |
| title_full_unstemmed | Consumer behavior Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters |
| title_short | Consumer behavior |
| title_sort | consumer behavior |
| work_keys_str_mv | AT hoyerwayned consumerbehavior AT macinnisdeborahj consumerbehavior AT pietersrik consumerbehavior |