Choose your customer: how to compete against the digital giants and thrive
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Körperschaft: | |
| Format: | Elektronisch Tagungsbericht E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
[Erscheinungsort nicht ermittelbar]
McGraw-Hill
2021
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| Ausgabe: | 1st edition |
| Schlagwörter: | |
| Links: | https://ebookcentral.proquest.com/lib/unibwm/detail.action?docID=6534617 |
| Abstract: | Two top specialists in profitable growth and innovative customer-supplier relationships show companies of all sizes how to compete with the tech giants—by choosing and providing peerless value to the right customers for long-term success. Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon, who are muscling into their businesses, stealing their customers, and cornering every conceivable market and service. There is, however, a way for companies to survive—and win—in this era of digital behemoths. Choose Your Customer is a powerful, consumer-targeted guide that can help managers level the playing field against their biggest competitors. Written by Jonathan Byrnes, the legendary MIT-based expert on profits, pricing, and strategy, and John Wass, a key member of the team that made Staples a major national brand, Choose Your Customer shows managers how to: Identify the customers who are the most profitable—and focus on them. Provide services and experiences that can’t be replicated by the tech giants, no matter how much data they have, or how much automation they use. Support your chosen customers’ diverse and rapidly evolving needs to accelerate profitability and growth. These customer-driven strategies enable leaders to build a uniquely targeted business that the digital giants just can’t match. From unbeatable customer service to superior pricing and product selection, Choose Your Customer provides detailed and actionable advice on how to compete successfully with the big guys and how to increase profits as a result. |
| Umfang: | 1 Online-Ressource (368 Seiten) |
| ISBN: | 9781264257102 |
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| 520 | 3 | |a Two top specialists in profitable growth and innovative customer-supplier relationships show companies of all sizes how to compete with the tech giants—by choosing and providing peerless value to the right customers for long-term success. Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon, who are muscling into their businesses, stealing their customers, and cornering every conceivable market and service. There is, however, a way for companies to survive—and win—in this era of digital behemoths. Choose Your Customer is a powerful, consumer-targeted guide that can help managers level the playing field against their biggest competitors. Written by Jonathan Byrnes, the legendary MIT-based expert on profits, pricing, and strategy, and John Wass, a key member of the team that made Staples a major national brand, Choose Your Customer shows managers how to: Identify the customers who are the most profitable—and focus on them. Provide services and experiences that can’t be replicated by the tech giants, no matter how much data they have, or how much automation they use. Support your chosen customers’ diverse and rapidly evolving needs to accelerate profitability and growth. These customer-driven strategies enable leaders to build a uniquely targeted business that the digital giants just can’t match. From unbeatable customer service to superior pricing and product selection, Choose Your Customer provides detailed and actionable advice on how to compete successfully with the big guys and how to increase profits as a result. | |
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| isbn | 9781264257102 |
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| spelling | Byrnes, Jonathan Verfasser aut Choose your customer how to compete against the digital giants and thrive Byrnes, Jonathan, John S. Wass 1st edition [Erscheinungsort nicht ermittelbar] McGraw-Hill 2021 Boston, MA Safari 1 Online-Ressource (368 Seiten) txt rdacontent c rdamedia cr rdacarrier Two top specialists in profitable growth and innovative customer-supplier relationships show companies of all sizes how to compete with the tech giants—by choosing and providing peerless value to the right customers for long-term success. Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon, who are muscling into their businesses, stealing their customers, and cornering every conceivable market and service. There is, however, a way for companies to survive—and win—in this era of digital behemoths. Choose Your Customer is a powerful, consumer-targeted guide that can help managers level the playing field against their biggest competitors. Written by Jonathan Byrnes, the legendary MIT-based expert on profits, pricing, and strategy, and John Wass, a key member of the team that made Staples a major national brand, Choose Your Customer shows managers how to: Identify the customers who are the most profitable—and focus on them. Provide services and experiences that can’t be replicated by the tech giants, no matter how much data they have, or how much automation they use. Support your chosen customers’ diverse and rapidly evolving needs to accelerate profitability and growth. These customer-driven strategies enable leaders to build a uniquely targeted business that the digital giants just can’t match. From unbeatable customer service to superior pricing and product selection, Choose Your Customer provides detailed and actionable advice on how to compete successfully with the big guys and how to increase profits as a result. Electronic books ; local Wass, John S Verfasser aut Safari, an O’Reilly Media Company. MitwirkendeR ctb Erscheint auch als Druck-Ausgabe 9781264257096 |
| spellingShingle | Byrnes, Jonathan Wass, John S Choose your customer how to compete against the digital giants and thrive |
| title | Choose your customer how to compete against the digital giants and thrive |
| title_auth | Choose your customer how to compete against the digital giants and thrive |
| title_exact_search | Choose your customer how to compete against the digital giants and thrive |
| title_full | Choose your customer how to compete against the digital giants and thrive Byrnes, Jonathan, John S. Wass |
| title_fullStr | Choose your customer how to compete against the digital giants and thrive Byrnes, Jonathan, John S. Wass |
| title_full_unstemmed | Choose your customer how to compete against the digital giants and thrive Byrnes, Jonathan, John S. Wass |
| title_short | Choose your customer |
| title_sort | choose your customer how to compete against the digital giants and thrive |
| title_sub | how to compete against the digital giants and thrive |
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