Contemporary issues in marketing and consumer behaviour:
Gespeichert in:
| Beteiligte Personen: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London ; New York
Routledge
2023
|
| Ausgabe: | Third edition |
| Schlagwörter: | |
| Abstract: | "This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation. Topics new to this edition include: Digital Markets and Marketing Hierarchies of Knowledge in Marketing Marketing Inequalities: Feminisms and intersectionalities The Ethics and Politics of Consumption New case studies include: Emerging Economy Brands The Fairtrade Brand Disappearing Influencers Decolonising the Media Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides"-- |
| Umfang: | 198 Seiten Illustrationen |
| ISBN: | 9781032061993 9781032062006 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV049098302 | ||
| 003 | DE-604 | ||
| 005 | 20240328 | ||
| 007 | t| | ||
| 008 | 230811s2023 xx a||| b||| 00||| eng d | ||
| 020 | |a 9781032061993 |c hbk |9 978-1-032-06199-3 | ||
| 020 | |a 9781032062006 |c pbk |9 978-1-032-06200-6 | ||
| 035 | |a (OCoLC)1393522135 | ||
| 035 | |a (DE-599)BVBBV049098302 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-634 |a DE-1050 |a DE-11 |a DE-188 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Parsons, Elizabeth |e Verfasser |0 (DE-588)1324711418 |4 aut | |
| 245 | 1 | 0 | |a Contemporary issues in marketing and consumer behaviour |c Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis and Rachel Ashman |
| 250 | |a Third edition | ||
| 264 | 1 | |a London ; New York |b Routledge |c 2023 | |
| 300 | |a 198 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 520 | 3 | |a "This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation. Topics new to this edition include: Digital Markets and Marketing Hierarchies of Knowledge in Marketing Marketing Inequalities: Feminisms and intersectionalities The Ethics and Politics of Consumption New case studies include: Emerging Economy Brands The Fairtrade Brand Disappearing Influencers Decolonising the Media Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides"-- | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Marketing | |
| 653 | 0 | |a Consumer behavior | |
| 653 | 0 | |a Consumer behavior | |
| 653 | 0 | |a Marketing | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Maclaran, Pauline |d 1950- |e Verfasser |0 (DE-588)138921539 |4 aut | |
| 700 | 1 | |a Chatzidakis, Andreas |e Verfasser |0 (DE-588)1099987490 |4 aut | |
| 700 | 1 | |a Ashman, Rachel |e Verfasser |0 (DE-588)130389095X |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-003-20115-1 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-034359878 | |
Datensatz im Suchindex
| _version_ | 1822603458880995328 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Parsons, Elizabeth Maclaran, Pauline 1950- Chatzidakis, Andreas Ashman, Rachel |
| author_GND | (DE-588)1324711418 (DE-588)138921539 (DE-588)1099987490 (DE-588)130389095X |
| author_facet | Parsons, Elizabeth Maclaran, Pauline 1950- Chatzidakis, Andreas Ashman, Rachel |
| author_role | aut aut aut aut |
| author_sort | Parsons, Elizabeth |
| author_variant | e p ep p m pm a c ac r a ra |
| building | Verbundindex |
| bvnumber | BV049098302 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)1393522135 (DE-599)BVBBV049098302 |
| discipline | Wirtschaftswissenschaften |
| edition | Third edition |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV049098302</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20240328</controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">230811s2023 xx a||| b||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781032061993</subfield><subfield code="c">hbk</subfield><subfield code="9">978-1-032-06199-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781032062006</subfield><subfield code="c">pbk</subfield><subfield code="9">978-1-032-06200-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1393522135</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV049098302</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-634</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-11</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Parsons, Elizabeth</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1324711418</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Contemporary issues in marketing and consumer behaviour</subfield><subfield code="c">Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis and Rachel Ashman</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Third edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London ; New York</subfield><subfield code="b">Routledge</subfield><subfield code="c">2023</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">198 Seiten</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">"This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation. Topics new to this edition include: Digital Markets and Marketing Hierarchies of Knowledge in Marketing Marketing Inequalities: Feminisms and intersectionalities The Ethics and Politics of Consumption New case studies include: Emerging Economy Brands The Fairtrade Brand Disappearing Influencers Decolonising the Media Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides"--</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Marketing</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Consumer behavior</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Consumer behavior</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Marketing</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Maclaran, Pauline</subfield><subfield code="d">1950-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)138921539</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Chatzidakis, Andreas</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1099987490</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Ashman, Rachel</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)130389095X</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-1-003-20115-1</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-034359878</subfield></datafield></record></collection> |
| id | DE-604.BV049098302 |
| illustrated | Illustrated |
| indexdate | 2025-01-29T17:01:47Z |
| institution | BVB |
| isbn | 9781032061993 9781032062006 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034359878 |
| oclc_num | 1393522135 |
| open_access_boolean | |
| owner | DE-634 DE-1050 DE-11 DE-188 |
| owner_facet | DE-634 DE-1050 DE-11 DE-188 |
| physical | 198 Seiten Illustrationen |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Routledge |
| record_format | marc |
| spelling | Parsons, Elizabeth Verfasser (DE-588)1324711418 aut Contemporary issues in marketing and consumer behaviour Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis and Rachel Ashman Third edition London ; New York Routledge 2023 198 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier "This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation. Topics new to this edition include: Digital Markets and Marketing Hierarchies of Knowledge in Marketing Marketing Inequalities: Feminisms and intersectionalities The Ethics and Politics of Consumption New case studies include: Emerging Economy Brands The Fairtrade Brand Disappearing Influencers Decolonising the Media Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides"-- Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing Consumer behavior Marketing (DE-588)4037589-4 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Maclaran, Pauline 1950- Verfasser (DE-588)138921539 aut Chatzidakis, Andreas Verfasser (DE-588)1099987490 aut Ashman, Rachel Verfasser (DE-588)130389095X aut Erscheint auch als Online-Ausgabe 978-1-003-20115-1 |
| spellingShingle | Parsons, Elizabeth Maclaran, Pauline 1950- Chatzidakis, Andreas Ashman, Rachel Contemporary issues in marketing and consumer behaviour Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4062644-1 |
| title | Contemporary issues in marketing and consumer behaviour |
| title_auth | Contemporary issues in marketing and consumer behaviour |
| title_exact_search | Contemporary issues in marketing and consumer behaviour |
| title_full | Contemporary issues in marketing and consumer behaviour Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis and Rachel Ashman |
| title_fullStr | Contemporary issues in marketing and consumer behaviour Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis and Rachel Ashman |
| title_full_unstemmed | Contemporary issues in marketing and consumer behaviour Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis and Rachel Ashman |
| title_short | Contemporary issues in marketing and consumer behaviour |
| title_sort | contemporary issues in marketing and consumer behaviour |
| topic | Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Marketing Verbraucherverhalten |
| work_keys_str_mv | AT parsonselizabeth contemporaryissuesinmarketingandconsumerbehaviour AT maclaranpauline contemporaryissuesinmarketingandconsumerbehaviour AT chatzidakisandreas contemporaryissuesinmarketingandconsumerbehaviour AT ashmanrachel contemporaryissuesinmarketingandconsumerbehaviour |