Marketing Communications and Brand Development in Emerging Economies, Volume I: contemporary and future perspectives
Gespeichert in:
| Weitere beteiligte Personen: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Cham
palgrave macmillan
[2022]
Cham Springer International Publishing |
| Schriftenreihe: | Palgrave studies of marketing in emerging economies
|
| Schlagwörter: | |
| Umfang: | XXV, 311 Seiten Illustrationen |
| ISBN: | 9783030886806 |
| ISSN: | 2730-5562 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV049095393 | ||
| 003 | DE-604 | ||
| 007 | t| | ||
| 008 | 230809s2022 xx a||| |||| 00||| eng d | ||
| 020 | |a 9783030886806 |9 978-3-030-88680-6 | ||
| 035 | |a (OCoLC)1390805781 | ||
| 035 | |a (DE-599)BVBBV049095393 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-523 | ||
| 082 | 0 | |a 658.8 |2 23 | |
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 084 | |a QP 680 |0 (DE-625)141923: |2 rvk | ||
| 084 | |a WIR 000 |2 stub | ||
| 245 | 1 | 0 | |a Marketing Communications and Brand Development in Emerging Economies, Volume I |b contemporary and future perspectives |c Ogechi Adeola, Robert E. Hinson, A M Sakkthivel (editors) |
| 264 | 1 | |a Cham |b palgrave macmillan |c [2022] | |
| 264 | 1 | |a Cham |b Springer International Publishing | |
| 300 | |a XXV, 311 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Palgrave studies of marketing in emerging economies |x 2730-5562 | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Emerging Markets and Globalization | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a International economic integration | |
| 650 | 4 | |a Globalization | |
| 650 | 0 | 7 | |a Emerging Market |0 (DE-588)4398432-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Emerging Market |0 (DE-588)4398432-0 |D s |
| 689 | 0 | 1 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Adeola, Ogechi |0 (DE-588)1235690571 |4 edt | |
| 700 | 1 | |a Hinson, Robert |0 (DE-588)1121307914 |4 edt | |
| 700 | 1 | |a Sakkthivel, A. M. |0 (DE-588)1261764994 |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-3-030-88677-6 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-3-030-88679-0 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-3-030-88678-3 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-034357026 | |
Datensatz im Suchindex
| _version_ | 1820963158267789312 |
|---|---|
| adam_text | |
| any_adam_object | |
| author2 | Adeola, Ogechi Hinson, Robert Sakkthivel, A. M. |
| author2_role | edt edt edt |
| author2_variant | o a oa r h rh a m s am ams |
| author_GND | (DE-588)1235690571 (DE-588)1121307914 (DE-588)1261764994 |
| author_facet | Adeola, Ogechi Hinson, Robert Sakkthivel, A. M. |
| building | Verbundindex |
| bvnumber | BV049095393 |
| classification_rvk | QP 624 QP 680 |
| classification_tum | WIR 000 |
| ctrlnum | (OCoLC)1390805781 (DE-599)BVBBV049095393 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV049095393</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">230809s2022 xx a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783030886806</subfield><subfield code="9">978-3-030-88680-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1390805781</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV049095393</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-523</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 680</subfield><subfield code="0">(DE-625)141923:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 000</subfield><subfield code="2">stub</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing Communications and Brand Development in Emerging Economies, Volume I</subfield><subfield code="b">contemporary and future perspectives</subfield><subfield code="c">Ogechi Adeola, Robert E. Hinson, A M Sakkthivel (editors)</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cham</subfield><subfield code="b">palgrave macmillan</subfield><subfield code="c">[2022]</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cham</subfield><subfield code="b">Springer International Publishing</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXV, 311 Seiten</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Palgrave studies of marketing in emerging economies</subfield><subfield code="x">2730-5562</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Emerging Markets and Globalization</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">International economic integration</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Globalization</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Emerging Market</subfield><subfield code="0">(DE-588)4398432-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Emerging Market</subfield><subfield code="0">(DE-588)4398432-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Adeola, Ogechi</subfield><subfield code="0">(DE-588)1235690571</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Hinson, Robert</subfield><subfield code="0">(DE-588)1121307914</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Sakkthivel, A. M.</subfield><subfield code="0">(DE-588)1261764994</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-3-030-88677-6</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-3-030-88679-0</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-3-030-88678-3</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-034357026</subfield></datafield></record></collection> |
| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV049095393 |
| illustrated | Illustrated |
| indexdate | 2025-01-11T14:29:54Z |
| institution | BVB |
| isbn | 9783030886806 |
| issn | 2730-5562 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034357026 |
| oclc_num | 1390805781 |
| open_access_boolean | |
| owner | DE-523 |
| owner_facet | DE-523 |
| physical | XXV, 311 Seiten Illustrationen |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | palgrave macmillan Springer International Publishing |
| record_format | marc |
| series2 | Palgrave studies of marketing in emerging economies |
| spelling | Marketing Communications and Brand Development in Emerging Economies, Volume I contemporary and future perspectives Ogechi Adeola, Robert E. Hinson, A M Sakkthivel (editors) Cham palgrave macmillan [2022] Cham Springer International Publishing XXV, 311 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Palgrave studies of marketing in emerging economies 2730-5562 Marketing Emerging Markets and Globalization International economic integration Globalization Emerging Market (DE-588)4398432-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Emerging Market (DE-588)4398432-0 s Marketingstrategie (DE-588)4120697-6 s DE-604 Adeola, Ogechi (DE-588)1235690571 edt Hinson, Robert (DE-588)1121307914 edt Sakkthivel, A. M. (DE-588)1261764994 edt Erscheint auch als Druck-Ausgabe 978-3-030-88677-6 Erscheint auch als Druck-Ausgabe 978-3-030-88679-0 Erscheint auch als Online-Ausgabe 978-3-030-88678-3 |
| spellingShingle | Marketing Communications and Brand Development in Emerging Economies, Volume I contemporary and future perspectives Marketing Emerging Markets and Globalization International economic integration Globalization Emerging Market (DE-588)4398432-0 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4398432-0 (DE-588)4120697-6 (DE-588)4143413-4 |
| title | Marketing Communications and Brand Development in Emerging Economies, Volume I contemporary and future perspectives |
| title_auth | Marketing Communications and Brand Development in Emerging Economies, Volume I contemporary and future perspectives |
| title_exact_search | Marketing Communications and Brand Development in Emerging Economies, Volume I contemporary and future perspectives |
| title_full | Marketing Communications and Brand Development in Emerging Economies, Volume I contemporary and future perspectives Ogechi Adeola, Robert E. Hinson, A M Sakkthivel (editors) |
| title_fullStr | Marketing Communications and Brand Development in Emerging Economies, Volume I contemporary and future perspectives Ogechi Adeola, Robert E. Hinson, A M Sakkthivel (editors) |
| title_full_unstemmed | Marketing Communications and Brand Development in Emerging Economies, Volume I contemporary and future perspectives Ogechi Adeola, Robert E. Hinson, A M Sakkthivel (editors) |
| title_short | Marketing Communications and Brand Development in Emerging Economies, Volume I |
| title_sort | marketing communications and brand development in emerging economies volume i contemporary and future perspectives |
| title_sub | contemporary and future perspectives |
| topic | Marketing Emerging Markets and Globalization International economic integration Globalization Emerging Market (DE-588)4398432-0 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Marketing Emerging Markets and Globalization International economic integration Globalization Emerging Market Marketingstrategie Aufsatzsammlung |
| work_keys_str_mv | AT adeolaogechi marketingcommunicationsandbranddevelopmentinemergingeconomiesvolumeicontemporaryandfutureperspectives AT hinsonrobert marketingcommunicationsandbranddevelopmentinemergingeconomiesvolumeicontemporaryandfutureperspectives AT sakkthivelam marketingcommunicationsandbranddevelopmentinemergingeconomiesvolumeicontemporaryandfutureperspectives |