The Routledge companion to advertising and promotional culture:
Gespeichert in:
| Weitere beteiligte Personen: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York ; London
Routledge
[2023]
|
| Ausgabe: | Second edition |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034318657&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | XIX, 464 Seiten Illustrationen 25 cm |
| ISBN: | 9780367645106 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | CONTENTS List of Figures List of Tables Notes on Contributors Acknowledgments xi xii xiii xviii 1 Introduction Emily West and Matthew P McAllister 1 SECTION I Historical Perspectives on Advertising and Promotion 9 2 Origins of Modern Consumption: Advertising, New Goods, and a New Generation, 1890—1930 Gary Cross 11 3 “Sentimental ‘Greenbacks’ of Civilization”: Cartes de Visite and the Prehistory of Self-branding Alison Hearn 22 4 The Relationship Between US Advertising and Popular Culture: Four Historical Threads Matthew P McAllister and Litzy Galarza 35 5 Subscriptions as Surveillance: Mailing Labels, Punch Cards, and the Roots of the Digitized Audience Richard K. Popp 48 vii
Contents SECTION II Promotional Industries 61 6 The Past, Present, and Future of Internet Personalization in Service of Advertising Joseph Turow 63 7 Promotional Convergence and Political Economic Critique: Assessing Integrations Across Media and Advertising Industries Jonathan Hardy 74 8 Regional Trends in Global Advertising John Sinclair 88 9 How the Advertising Industry Approaches Legal Cannabis: A Trade Press Analysis Kyle Asquith 101 SECTION III Advertising Audiences 113 10 Social Media and Audience Commodification: Toward an Applied Theory Matthew Crain and Nicole S. Cohen 115 11 Model Consumers: Numerical and Normative Constructions of Hispanic Consumers Lee McGuigan and Marcel Rosa-Salas 126 12 Promotional Culture, Tastes, and Teenagers: Navigating the Interplay Between Food Marketing, Monitoring, and “Teen Food” Charlene Elliott 135 SECTION IV Advertising Identities 147 13 Selling Cuba: Havana Club Advertising and the Practice of Cultural Mediation Christopher Chavez 149 14 Adventures in Hypermediated Hyperreality, or What Happens When Nations Become Brands Nadia Kaneva 162
Contents 15 Streaming Nationalism, Advertising Localization: Netflix Türkiye Advertisements Yeşim Kaptan 174 16 Milleniage Advertising: Reconceptualizing Advertising and Its Role in Forming Social Identities Kevin Thomas and Jess A. Vega-Centeno 187 17 Contour of Masculinity: Reading Bros in Popular Culture and Fashion Branding Myles Ethan Lascity 197 SECTION V Advertising and/in Crisis 209 18 From Cause Marketing to Activist Branding: There’s No Sitting Out in the Age of Covid, #BLM, and Assaults on Democracy Mara Einstein 211 19 #Wearetogether: University Branding in the Time of COVID and Black Lives Matter Sarah Banet- Weiser and Azsaneé Truss 224 20 “The Show Must Go On”: Thematic Representations of Hyper commercialism and Spending as a Public Service Amid COVID-19Related Advertisements Janelle Applequist 234 21 Native Advertising in Digital News Contexts: Perpetuating the Twentyfirst Century Infodemic Michelle A. Amazeen 248 22 Normal Accidents in the Digital Age: How Programmatic Advertising Became a Disaster Joshua A. Braun 261 SECTION VI Promotion and Politics 275 23 United We Shop: Black Beauty Advert-ism and the Business of Social Justice Timeka N. Tounsel 277
Contents 24 When Advertising Takes a Stand: Market Activism, Gender, and Social Change in Greece Eleftheria J. Lekakis 289 25 “I Keep Hearing the Promo, ‘You’re Fired!”’: Promotional Culture, Populist Authoritarianism, and The Apprentice Matthew P. McAllister, Matt Cikovic, and Cecilia Salomone 304 26 Misremembering Black Wall Street and the Promotional Rhetoric of Capitalist Racial Repair Chenjerai Kumanyika 317 SECTION VII Promotionalism and Its Expansions 333 27 Popular Music, Promotional Culture, and Public Policy Bethany Klein 335 28 E-commerce Goes Social: The Rise of Livestreaming as a Hybrid Promotional Form Lizhen Zhao, Alkım Yalın, and Emily West 347 29 Advertising, Branding, and the Promotional Future Devon Powers 360 SECTION VIII Advertising, Promotion, and the Environment 30 Pushing Products and Blaming Consumers: Corporate Journalism, Climate Change, and the Discourses of Delay Robin Andersen 369 371 31 From Crisis to Opportunity: Promoting Climate Change Melissa Aronczyk 384 Index 396 x
|
| any_adam_object | 1 |
| author2 | McAllister, Matthew P. 1960- |
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| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | Second edition |
| format | Book |
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| id | DE-604.BV049056429 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T19:59:31Z |
| institution | BVB |
| isbn | 9780367645106 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034318657 |
| oclc_num | 1401179362 |
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| owner_facet | DE-739 |
| physical | XIX, 464 Seiten Illustrationen 25 cm |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Routledge |
| record_format | marc |
| spellingShingle | The Routledge companion to advertising and promotional culture Werbung (DE-588)4065541-6 gnd Internationales Marketing (DE-588)4125431-4 gnd Soziale Software (DE-588)7550143-0 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4125431-4 (DE-588)7550143-0 |
| title | The Routledge companion to advertising and promotional culture |
| title_alt | Advertising and promotional culture |
| title_auth | The Routledge companion to advertising and promotional culture |
| title_exact_search | The Routledge companion to advertising and promotional culture |
| title_full | The Routledge companion to advertising and promotional culture edited by Emily West and Matthew P. McAllister |
| title_fullStr | The Routledge companion to advertising and promotional culture edited by Emily West and Matthew P. McAllister |
| title_full_unstemmed | The Routledge companion to advertising and promotional culture edited by Emily West and Matthew P. McAllister |
| title_short | The Routledge companion to advertising and promotional culture |
| title_sort | the routledge companion to advertising and promotional culture |
| topic | Werbung (DE-588)4065541-6 gnd Internationales Marketing (DE-588)4125431-4 gnd Soziale Software (DE-588)7550143-0 gnd |
| topic_facet | Werbung Internationales Marketing Soziale Software |
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