The Cambridge handbook of marketing and the law:
Gespeichert in:
| Weitere beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Cambridge ; New York, NY ; Port Melbourne, VIC ; New Delhi ; Singapore
Cambridge University Press
[2023]
|
| Schlagwörter: | |
| Abstract: | "This book bridges both marketing and the law to provide members of each discipline with what the other has to contribute. It arms the legal community with tools for planning legal strategies and gives marketing researchers a better understanding of how the tools they develop are applied"-- |
| Beschreibung: | Angekündigt unter dem Titel: The Cambridge handbook of marketing theory and the law |
| Umfang: | xvii, 446 Seiten Illustrationen, Diagramme |
| ISBN: | 9781108470018 |
Internformat
MARC
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| 245 | 1 | 0 | |a The Cambridge handbook of marketing and the law |c edited by Jacob E. Gersen (Harvard Law Scool), Joel H. Steckel (New York University) |
| 246 | 1 | 3 | |a The Cambridge handbook of marketing theory and the law |
| 246 | 1 | 3 | |a Marketing and the law |
| 264 | 1 | |a Cambridge ; New York, NY ; Port Melbourne, VIC ; New Delhi ; Singapore |b Cambridge University Press |c [2023] | |
| 300 | |a xvii, 446 Seiten |b Illustrationen, Diagramme | ||
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| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Angekündigt unter dem Titel: The Cambridge handbook of marketing theory and the law | ||
| 505 | 8 | |a The purchase funnel and litigation / Laura O'Laughlin and Catherine Tucker -- Implications of the consumer journey to traditional consumer surveys for litigation / Chad Hummel, Ben Mundel, and Jerry Wind -- "They ruined popcorn" : on the costs and benefits of mandatory labels / Cass R. Sunstein -- Valuation of personal data : assessing potential harm from unauthorized access and misuse of personal information in consumer class actions / Vildan Altuglu, Lorin M. Hitt, Samid Hussain, and Matteo Li Bergolis -- "The persistence of false reference prices : theory and empirical evidence" / Yiting Deng, Richard Staelin, and Joe Urbany -- Brand value, marketing spending, and brand royalty rates / Dominque M. Hanssens, Lorenzo Michelozzi, and Natalie Mizik -- On puffery / Rebecca Tushnet -- Search Engine advertising, trademark bidding, and consumer intent / Anindya Ghose and Avigail Kifer -- | |
| 505 | 8 | |a Choice experiments : reducing complexity and measuring behavior rather than perception / Joel Steckel, Rebecca Kirk Fair, Kristina Shampanier, and Anne Cai -- Use of conjoint analysis in litigation : challenges, best practices, and common mistakes / Rene Befurt, Niall Macmenamin, Aylar Paur Mohammad , and Joel Steckel -- Piece problems : component valuation in marketing and in patent and tort law / Saul Levmore Levmore Levmore Levmore -- Marketing analysis in class certification / Randolph E. Bucklin and Peter Simon -- Damages estimation in consumer deception class action : legal and methodological issues / August T. Horvath -- Taking a second look at secondary meaning : a marketing perspective on circuit court factors / Peter N. Golder, Michael J. Schreck, and Aaron C. Yeater -- Social media evidence in commercial litigation / Tom Wesson, Erich Schaeffer, Brenda Arnott-Wesson, Mark Pelofsky, David Heller, and Bree Glavano -- Law as persuasion / Bert I. Huang -- | |
| 505 | 8 | |a The Coca-Cola bottle : a fragile vessel for building a brand / Jacob E. Gersen and C. Scott Hemphill -- Poor consumer(s) law : the case of high-cost credit and payday loans / Shmuel I. Becher, Yuval Feldman, and Orly Lobel -- Eating law / Stephen Ansolabehere and Jacob E. Gersen | |
| 520 | 3 | |a "This book bridges both marketing and the law to provide members of each discipline with what the other has to contribute. It arms the legal community with tools for planning legal strategies and gives marketing researchers a better understanding of how the tools they develop are applied"-- | |
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| 700 | 1 | |a Gersen, Jacob E. |4 edt | |
| 700 | 1 | |a Steckel, Joel H. |0 (DE-588)135641799 |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, EPUB |z 978-1-108-69971-6 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-034272838 | |
Datensatz im Suchindex
| _version_ | 1818990686622449664 |
|---|---|
| any_adam_object | |
| author2 | Gersen, Jacob E. Steckel, Joel H. |
| author2_role | edt edt |
| author2_variant | j e g je jeg j h s jh jhs |
| author_GND | (DE-588)135641799 |
| author_facet | Gersen, Jacob E. Steckel, Joel H. |
| building | Verbundindex |
| bvnumber | BV049009751 |
| classification_rvk | PU 5330 |
| contents | The purchase funnel and litigation / Laura O'Laughlin and Catherine Tucker -- Implications of the consumer journey to traditional consumer surveys for litigation / Chad Hummel, Ben Mundel, and Jerry Wind -- "They ruined popcorn" : on the costs and benefits of mandatory labels / Cass R. Sunstein -- Valuation of personal data : assessing potential harm from unauthorized access and misuse of personal information in consumer class actions / Vildan Altuglu, Lorin M. Hitt, Samid Hussain, and Matteo Li Bergolis -- "The persistence of false reference prices : theory and empirical evidence" / Yiting Deng, Richard Staelin, and Joe Urbany -- Brand value, marketing spending, and brand royalty rates / Dominque M. Hanssens, Lorenzo Michelozzi, and Natalie Mizik -- On puffery / Rebecca Tushnet -- Search Engine advertising, trademark bidding, and consumer intent / Anindya Ghose and Avigail Kifer -- Choice experiments : reducing complexity and measuring behavior rather than perception / Joel Steckel, Rebecca Kirk Fair, Kristina Shampanier, and Anne Cai -- Use of conjoint analysis in litigation : challenges, best practices, and common mistakes / Rene Befurt, Niall Macmenamin, Aylar Paur Mohammad , and Joel Steckel -- Piece problems : component valuation in marketing and in patent and tort law / Saul Levmore Levmore Levmore Levmore -- Marketing analysis in class certification / Randolph E. Bucklin and Peter Simon -- Damages estimation in consumer deception class action : legal and methodological issues / August T. Horvath -- Taking a second look at secondary meaning : a marketing perspective on circuit court factors / Peter N. Golder, Michael J. Schreck, and Aaron C. Yeater -- Social media evidence in commercial litigation / Tom Wesson, Erich Schaeffer, Brenda Arnott-Wesson, Mark Pelofsky, David Heller, and Bree Glavano -- Law as persuasion / Bert I. Huang -- The Coca-Cola bottle : a fragile vessel for building a brand / Jacob E. Gersen and C. Scott Hemphill -- Poor consumer(s) law : the case of high-cost credit and payday loans / Shmuel I. Becher, Yuval Feldman, and Orly Lobel -- Eating law / Stephen Ansolabehere and Jacob E. Gersen |
| ctrlnum | (OCoLC)1401177679 (DE-599)BVBBV049009751 |
| discipline | Rechtswissenschaft |
| format | Book |
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| genre_facet | Aufsatzsammlung |
| geographic | USA (DE-588)4078704-7 gnd |
| geographic_facet | USA |
| id | DE-604.BV049009751 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T19:58:19Z |
| institution | BVB |
| isbn | 9781108470018 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034272838 |
| oclc_num | 1401177679 |
| open_access_boolean | |
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| physical | xvii, 446 Seiten Illustrationen, Diagramme |
| publishDate | 2023 |
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| publisher | Cambridge University Press |
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| spelling | The Cambridge handbook of marketing and the law edited by Jacob E. Gersen (Harvard Law Scool), Joel H. Steckel (New York University) The Cambridge handbook of marketing theory and the law Marketing and the law Cambridge ; New York, NY ; Port Melbourne, VIC ; New Delhi ; Singapore Cambridge University Press [2023] xvii, 446 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Angekündigt unter dem Titel: The Cambridge handbook of marketing theory and the law The purchase funnel and litigation / Laura O'Laughlin and Catherine Tucker -- Implications of the consumer journey to traditional consumer surveys for litigation / Chad Hummel, Ben Mundel, and Jerry Wind -- "They ruined popcorn" : on the costs and benefits of mandatory labels / Cass R. Sunstein -- Valuation of personal data : assessing potential harm from unauthorized access and misuse of personal information in consumer class actions / Vildan Altuglu, Lorin M. Hitt, Samid Hussain, and Matteo Li Bergolis -- "The persistence of false reference prices : theory and empirical evidence" / Yiting Deng, Richard Staelin, and Joe Urbany -- Brand value, marketing spending, and brand royalty rates / Dominque M. Hanssens, Lorenzo Michelozzi, and Natalie Mizik -- On puffery / Rebecca Tushnet -- Search Engine advertising, trademark bidding, and consumer intent / Anindya Ghose and Avigail Kifer -- Choice experiments : reducing complexity and measuring behavior rather than perception / Joel Steckel, Rebecca Kirk Fair, Kristina Shampanier, and Anne Cai -- Use of conjoint analysis in litigation : challenges, best practices, and common mistakes / Rene Befurt, Niall Macmenamin, Aylar Paur Mohammad , and Joel Steckel -- Piece problems : component valuation in marketing and in patent and tort law / Saul Levmore Levmore Levmore Levmore -- Marketing analysis in class certification / Randolph E. Bucklin and Peter Simon -- Damages estimation in consumer deception class action : legal and methodological issues / August T. Horvath -- Taking a second look at secondary meaning : a marketing perspective on circuit court factors / Peter N. Golder, Michael J. Schreck, and Aaron C. Yeater -- Social media evidence in commercial litigation / Tom Wesson, Erich Schaeffer, Brenda Arnott-Wesson, Mark Pelofsky, David Heller, and Bree Glavano -- Law as persuasion / Bert I. Huang -- The Coca-Cola bottle : a fragile vessel for building a brand / Jacob E. Gersen and C. Scott Hemphill -- Poor consumer(s) law : the case of high-cost credit and payday loans / Shmuel I. Becher, Yuval Feldman, and Orly Lobel -- Eating law / Stephen Ansolabehere and Jacob E. Gersen "This book bridges both marketing and the law to provide members of each discipline with what the other has to contribute. It arms the legal community with tools for planning legal strategies and gives marketing researchers a better understanding of how the tools they develop are applied"-- Marketing (DE-588)4037589-4 gnd rswk-swf Rechtsstreit (DE-588)4139832-4 gnd rswk-swf Verbraucherschutz (DE-588)4117338-7 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf Law / Economic aspects / United States Marketing / Law and legislation / United States Law / United States / Statistical methods (DE-588)4143413-4 Aufsatzsammlung gnd-content USA (DE-588)4078704-7 g Rechtsstreit (DE-588)4139832-4 s Marketing (DE-588)4037589-4 s DE-604 Verbraucherschutz (DE-588)4117338-7 s Gersen, Jacob E. edt Steckel, Joel H. (DE-588)135641799 edt Erscheint auch als Online-Ausgabe, EPUB 978-1-108-69971-6 |
| spellingShingle | The Cambridge handbook of marketing and the law The purchase funnel and litigation / Laura O'Laughlin and Catherine Tucker -- Implications of the consumer journey to traditional consumer surveys for litigation / Chad Hummel, Ben Mundel, and Jerry Wind -- "They ruined popcorn" : on the costs and benefits of mandatory labels / Cass R. Sunstein -- Valuation of personal data : assessing potential harm from unauthorized access and misuse of personal information in consumer class actions / Vildan Altuglu, Lorin M. Hitt, Samid Hussain, and Matteo Li Bergolis -- "The persistence of false reference prices : theory and empirical evidence" / Yiting Deng, Richard Staelin, and Joe Urbany -- Brand value, marketing spending, and brand royalty rates / Dominque M. Hanssens, Lorenzo Michelozzi, and Natalie Mizik -- On puffery / Rebecca Tushnet -- Search Engine advertising, trademark bidding, and consumer intent / Anindya Ghose and Avigail Kifer -- Choice experiments : reducing complexity and measuring behavior rather than perception / Joel Steckel, Rebecca Kirk Fair, Kristina Shampanier, and Anne Cai -- Use of conjoint analysis in litigation : challenges, best practices, and common mistakes / Rene Befurt, Niall Macmenamin, Aylar Paur Mohammad , and Joel Steckel -- Piece problems : component valuation in marketing and in patent and tort law / Saul Levmore Levmore Levmore Levmore -- Marketing analysis in class certification / Randolph E. Bucklin and Peter Simon -- Damages estimation in consumer deception class action : legal and methodological issues / August T. Horvath -- Taking a second look at secondary meaning : a marketing perspective on circuit court factors / Peter N. Golder, Michael J. Schreck, and Aaron C. Yeater -- Social media evidence in commercial litigation / Tom Wesson, Erich Schaeffer, Brenda Arnott-Wesson, Mark Pelofsky, David Heller, and Bree Glavano -- Law as persuasion / Bert I. Huang -- The Coca-Cola bottle : a fragile vessel for building a brand / Jacob E. Gersen and C. Scott Hemphill -- Poor consumer(s) law : the case of high-cost credit and payday loans / Shmuel I. Becher, Yuval Feldman, and Orly Lobel -- Eating law / Stephen Ansolabehere and Jacob E. Gersen Marketing (DE-588)4037589-4 gnd Rechtsstreit (DE-588)4139832-4 gnd Verbraucherschutz (DE-588)4117338-7 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4139832-4 (DE-588)4117338-7 (DE-588)4078704-7 (DE-588)4143413-4 |
| title | The Cambridge handbook of marketing and the law |
| title_alt | The Cambridge handbook of marketing theory and the law Marketing and the law |
| title_auth | The Cambridge handbook of marketing and the law |
| title_exact_search | The Cambridge handbook of marketing and the law |
| title_full | The Cambridge handbook of marketing and the law edited by Jacob E. Gersen (Harvard Law Scool), Joel H. Steckel (New York University) |
| title_fullStr | The Cambridge handbook of marketing and the law edited by Jacob E. Gersen (Harvard Law Scool), Joel H. Steckel (New York University) |
| title_full_unstemmed | The Cambridge handbook of marketing and the law edited by Jacob E. Gersen (Harvard Law Scool), Joel H. Steckel (New York University) |
| title_short | The Cambridge handbook of marketing and the law |
| title_sort | the cambridge handbook of marketing and the law |
| topic | Marketing (DE-588)4037589-4 gnd Rechtsstreit (DE-588)4139832-4 gnd Verbraucherschutz (DE-588)4117338-7 gnd |
| topic_facet | Marketing Rechtsstreit Verbraucherschutz USA Aufsatzsammlung |
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