Strategic integrated marketing communications:
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London ; New York
Routledge
2023
|
| Ausgabe: | Fourth edition |
| Schlagwörter: | |
| Umfang: | XIV, 303 Seiten Illustrationen, Diagramme 24 cm |
| ISBN: | 9780367770624 9780367770617 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV048990010 | ||
| 003 | DE-604 | ||
| 005 | 20240326 | ||
| 007 | t| | ||
| 008 | 230606s2023 xx a||| |||| 00||| eng d | ||
| 020 | |a 9780367770624 |c pbk. |9 978-0-367-77062-4 | ||
| 020 | |a 9780367770617 |c hbk |9 978-0-367-77061-7 | ||
| 035 | |a (OCoLC)1381305078 | ||
| 035 | |a (DE-599)BVBBV048990010 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
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| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Percy, Larry |e Verfasser |0 (DE-588)170799492 |4 aut | |
| 245 | 1 | 0 | |a Strategic integrated marketing communications |c Larry Percy |
| 250 | |a Fourth edition | ||
| 264 | 1 | |a London ; New York |b Routledge |c 2023 | |
| 300 | |a XIV, 303 Seiten |b Illustrationen, Diagramme |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikation |0 (DE-588)4031883-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikationspolitik |0 (DE-588)4232471-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategische Planung |0 (DE-588)4309237-8 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Communication in marketing | |
| 653 | 0 | |a Strategic planning | |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | 1 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 0 | 2 | |a Kommunikationspolitik |0 (DE-588)4232471-3 |D s |
| 689 | 0 | 3 | |a Strategische Planung |0 (DE-588)4309237-8 |D s |
| 689 | 0 | |5 DE-604 | |
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| 689 | 1 | 1 | |a Kommunikation |0 (DE-588)4031883-7 |D s |
| 689 | 1 | 2 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-003-16963-5 |
| 787 | 0 | 8 | |i Überarbeitung von |b 3. ed. |d 2018 |z 978-1-138-05832-3 |z 978-1-138-05625-1 |w (DE-604)BV045137736 |
| 259 | |a 4 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-034253383 | |
Datensatz im Suchindex
| _version_ | 1818990654858985472 |
|---|---|
| any_adam_object | |
| author | Percy, Larry |
| author_GND | (DE-588)170799492 |
| author_facet | Percy, Larry |
| author_role | aut |
| author_sort | Percy, Larry |
| author_variant | l p lp |
| building | Verbundindex |
| bvnumber | BV048990010 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.123 |
| callnumber-search | HF5415.123 |
| callnumber-sort | HF 45415.123 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 630 |
| ctrlnum | (OCoLC)1381305078 (DE-599)BVBBV048990010 |
| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Fourth edition |
| format | Book |
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| id | DE-604.BV048990010 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T19:57:49Z |
| institution | BVB |
| isbn | 9780367770624 9780367770617 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034253383 |
| oclc_num | 1381305078 |
| open_access_boolean | |
| owner | DE-1050 DE-521 DE-N2 DE-898 DE-BY-UBR |
| owner_facet | DE-1050 DE-521 DE-N2 DE-898 DE-BY-UBR |
| physical | XIV, 303 Seiten Illustrationen, Diagramme 24 cm |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Routledge |
| record_format | marc |
| spelling | Percy, Larry Verfasser (DE-588)170799492 aut Strategic integrated marketing communications Larry Percy Fourth edition London ; New York Routledge 2023 XIV, 303 Seiten Illustrationen, Diagramme 24 cm txt rdacontent n rdamedia nc rdacarrier Strategisches Management (DE-588)4124261-0 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Kommunikationspolitik (DE-588)4232471-3 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Strategische Planung (DE-588)4309237-8 gnd rswk-swf Communication in marketing Strategic planning Werbung (DE-588)4065541-6 s Marketingstrategie (DE-588)4120697-6 s Kommunikationspolitik (DE-588)4232471-3 s Strategische Planung (DE-588)4309237-8 s DE-604 Marketing (DE-588)4037589-4 s Kommunikation (DE-588)4031883-7 s Strategisches Management (DE-588)4124261-0 s 1\p DE-604 Erscheint auch als Online-Ausgabe 978-1-003-16963-5 Überarbeitung von 3. ed. 2018 978-1-138-05832-3 978-1-138-05625-1 (DE-604)BV045137736 4 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Percy, Larry Strategic integrated marketing communications Strategisches Management (DE-588)4124261-0 gnd Kommunikation (DE-588)4031883-7 gnd Werbung (DE-588)4065541-6 gnd Marketing (DE-588)4037589-4 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Marketingstrategie (DE-588)4120697-6 gnd Strategische Planung (DE-588)4309237-8 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4031883-7 (DE-588)4065541-6 (DE-588)4037589-4 (DE-588)4232471-3 (DE-588)4120697-6 (DE-588)4309237-8 |
| title | Strategic integrated marketing communications |
| title_auth | Strategic integrated marketing communications |
| title_exact_search | Strategic integrated marketing communications |
| title_full | Strategic integrated marketing communications Larry Percy |
| title_fullStr | Strategic integrated marketing communications Larry Percy |
| title_full_unstemmed | Strategic integrated marketing communications Larry Percy |
| title_short | Strategic integrated marketing communications |
| title_sort | strategic integrated marketing communications |
| topic | Strategisches Management (DE-588)4124261-0 gnd Kommunikation (DE-588)4031883-7 gnd Werbung (DE-588)4065541-6 gnd Marketing (DE-588)4037589-4 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Marketingstrategie (DE-588)4120697-6 gnd Strategische Planung (DE-588)4309237-8 gnd |
| topic_facet | Strategisches Management Kommunikation Werbung Marketing Kommunikationspolitik Marketingstrategie Strategische Planung |
| work_keys_str_mv | AT percylarry strategicintegratedmarketingcommunications |