Essenitials of Tourism:
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Harlow
Pearson
2016
|
| Ausgabe: | 2nd Edition |
| Schlagwörter: | |
| Links: | https://elibrary.pearson.de/book/99.150005/9781292144283 https://elibrary.pearson.de/book/99.150005/9781292144283 |
| Abstract: | How has a family-run hotel in Jamaica become one of the leading sustainable tourism projects in the world? - and just how has the rise of social media impacted upon tourism market research? - and how effective are crowd-sourced destination strategies? For answers to these and many other contemporary tourism questions, simply turn to the second edition of Essentials of Tourism by Chris Cooper. From digital marketing to assessing the impact of events, every tourism student will find this book essential reading for not only grasping the key issues but applying them to real worl problems faced by professionals in the tourism industry. The book includes many new case studies from every continent around the world including cases from Australia, New Zealand, Sri Lanka, Austria, Cambodia, South Africa, India and Bulgaria to give you a truly global approach to how tourism theory can be applied in an international context. This is combined with a lively and accessible writing style which will support and guide you through how tourism has been affected and will continue to be shaped by technology, changing government policy and sustainability concerns |
| Umfang: | 1 Online-Ressource |
| ISBN: | 9781292144283 |
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| illustrated | Not Illustrated |
| indexdate | 2024-12-20T19:57:25Z |
| institution | BVB |
| isbn | 9781292144283 |
| language | English |
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| publishDate | 2016 |
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| spelling | Cooper, Chris Verfasser aut Essenitials of Tourism 2nd Edition Harlow Pearson 2016 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier How has a family-run hotel in Jamaica become one of the leading sustainable tourism projects in the world? - and just how has the rise of social media impacted upon tourism market research? - and how effective are crowd-sourced destination strategies? For answers to these and many other contemporary tourism questions, simply turn to the second edition of Essentials of Tourism by Chris Cooper. From digital marketing to assessing the impact of events, every tourism student will find this book essential reading for not only grasping the key issues but applying them to real worl problems faced by professionals in the tourism industry. The book includes many new case studies from every continent around the world including cases from Australia, New Zealand, Sri Lanka, Austria, Cambodia, South Africa, India and Bulgaria to give you a truly global approach to how tourism theory can be applied in an international context. This is combined with a lively and accessible writing style which will support and guide you through how tourism has been affected and will continue to be shaped by technology, changing government policy and sustainability concerns Tourismus (DE-588)4018406-7 gnd rswk-swf Vocational / Professional Studies Careers Culinary Arts and Hospitality Management Tourismus (DE-588)4018406-7 s DE-604 Erscheint auch als Druck-Ausgabe 9781292088389 https://elibrary.pearson.de/book/99.150005/9781292144283 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Cooper, Chris Essenitials of Tourism Tourismus (DE-588)4018406-7 gnd |
| subject_GND | (DE-588)4018406-7 |
| title | Essenitials of Tourism |
| title_auth | Essenitials of Tourism |
| title_exact_search | Essenitials of Tourism |
| title_full | Essenitials of Tourism |
| title_fullStr | Essenitials of Tourism |
| title_full_unstemmed | Essenitials of Tourism |
| title_short | Essenitials of Tourism |
| title_sort | essenitials of tourism |
| topic | Tourismus (DE-588)4018406-7 gnd |
| topic_facet | Tourismus |
| url | https://elibrary.pearson.de/book/99.150005/9781292144283 |
| work_keys_str_mv | AT cooperchris essenitialsoftourism |