Kellogg on marketing: the marketing faculty of the Kellogg School of Management
Gespeichert in:
| Weitere beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Hoboken
Wiley
[2023]
|
| Ausgabe: | 3rd edition |
| Schlagwörter: | |
| Umfang: | xiii, 417 Seiten |
| ISBN: | 9781119906247 |
Internformat
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| 040 | |a DE-604 |b ger |e rda | ||
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| 049 | |a DE-92 |a DE-523 |a DE-M347 | ||
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| 245 | 1 | 0 | |a Kellogg on marketing |b the marketing faculty of the Kellogg School of Management |c edited by Alexander Chernev, Philip Kotler |
| 250 | |a 3rd edition | ||
| 264 | 1 | |a Hoboken |b Wiley |c [2023] | |
| 264 | 4 | |c ©2023 | |
| 300 | |a xiii, 417 Seiten | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 650 | 0 | 7 | |a Kundenbindung |0 (DE-588)4384508-3 |2 gnd |9 rswk-swf |
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| 689 | 0 | 1 | |a Kundenbindung |0 (DE-588)4384508-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Chernev, Alexander |4 edt | |
| 700 | 1 | |a Kotler, Philip |4 edt | |
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-034231422 | |
Datensatz im Suchindex
| _version_ | 1818990617850544128 |
|---|---|
| any_adam_object | |
| author2 | Chernev, Alexander Kotler, Philip |
| author2_role | edt edt |
| author2_variant | a c ac p k pk |
| author_facet | Chernev, Alexander Kotler, Philip |
| building | Verbundindex |
| bvnumber | BV048967747 |
| classification_rvk | QP 620 |
| ctrlnum | (OCoLC)1385297352 (DE-599)BVBBV048967747 |
| discipline | Wirtschaftswissenschaften |
| edition | 3rd edition |
| format | Book |
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| genre_facet | Aufsatzsammlung |
| id | DE-604.BV048967747 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T19:57:13Z |
| institution | BVB |
| isbn | 9781119906247 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034231422 |
| oclc_num | 1385297352 |
| open_access_boolean | |
| owner | DE-92 DE-523 DE-M347 |
| owner_facet | DE-92 DE-523 DE-M347 |
| physical | xiii, 417 Seiten |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Wiley |
| record_format | marc |
| spelling | Kellogg on marketing the marketing faculty of the Kellogg School of Management edited by Alexander Chernev, Philip Kotler 3rd edition Hoboken Wiley [2023] ©2023 xiii, 417 Seiten txt rdacontent n rdamedia nc rdacarrier Kundenbindung (DE-588)4384508-3 gnd rswk-swf Marketingtheorie (DE-588)4168911-2 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketingtheorie (DE-588)4168911-2 s Kundenbindung (DE-588)4384508-3 s DE-604 Chernev, Alexander edt Kotler, Philip edt Erscheint auch als Online-Ausgabe, EPUB 978-1-119-90625-4 Erscheint auch als Online-Ausgabe, PDF 978-1-119-90626-1 |
| spellingShingle | Kellogg on marketing the marketing faculty of the Kellogg School of Management Kundenbindung (DE-588)4384508-3 gnd Marketingtheorie (DE-588)4168911-2 gnd |
| subject_GND | (DE-588)4384508-3 (DE-588)4168911-2 (DE-588)4143413-4 |
| title | Kellogg on marketing the marketing faculty of the Kellogg School of Management |
| title_auth | Kellogg on marketing the marketing faculty of the Kellogg School of Management |
| title_exact_search | Kellogg on marketing the marketing faculty of the Kellogg School of Management |
| title_full | Kellogg on marketing the marketing faculty of the Kellogg School of Management edited by Alexander Chernev, Philip Kotler |
| title_fullStr | Kellogg on marketing the marketing faculty of the Kellogg School of Management edited by Alexander Chernev, Philip Kotler |
| title_full_unstemmed | Kellogg on marketing the marketing faculty of the Kellogg School of Management edited by Alexander Chernev, Philip Kotler |
| title_short | Kellogg on marketing |
| title_sort | kellogg on marketing the marketing faculty of the kellogg school of management |
| title_sub | the marketing faculty of the Kellogg School of Management |
| topic | Kundenbindung (DE-588)4384508-3 gnd Marketingtheorie (DE-588)4168911-2 gnd |
| topic_facet | Kundenbindung Marketingtheorie Aufsatzsammlung |
| work_keys_str_mv | AT chernevalexander kelloggonmarketingthemarketingfacultyofthekelloggschoolofmanagement AT kotlerphilip kelloggonmarketingthemarketingfacultyofthekelloggschoolofmanagement |