Verfügbarkeit: Enhancing customer engagement through location-based marketing

Enhancing customer engagement through location-based marketing:

Enhancing Customer Engagement Through Location-Based Marketing presents the main techniques of geo-marketing, introduces the idea of a "geo-marketing mix," and develops the mobile marketing concept based on geolocation techniques. Covering key topics such as data management, augmented loca...

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Bibliographische Detailangaben
Weitere beteiligte Personen:	Amandeep Singh 1982- (HerausgeberIn), Mittal, Amit 1974- (HerausgeberIn), Unanoğlu, Murat 1979- (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Hershey PA, USA IGI Global [2023]
Schriftenreihe:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Schlagwörter:	Customer relations Customer services > Management Internet marketing Cell phone advertising Aufsatzsammlung
Links:	https://doi.org/10.4018/978-1-6684-8177-6 https://doi.org/10.4018/978-1-6684-8177-6 https://doi.org/10.4018/978-1-6684-8177-6 https://doi.org/10.4018/978-1-6684-8177-6 https://doi.org/10.4018/978-1-6684-8177-6 https://doi.org/10.4018/978-1-6684-8177-6
Zusammenfassung:	Enhancing Customer Engagement Through Location-Based Marketing presents the main techniques of geo-marketing, introduces the idea of a "geo-marketing mix," and develops the mobile marketing concept based on geolocation techniques. Covering key topics such as data management, augmented location, and mobile targeting, this premier reference source is ideal for business owners, entrepreneurs, managers, marketers, policymakers, researchers, academicians, practitioners, scholars, instructors, and students
Umfang:	1 Online-Ressource (xxv, 300 Seiten) Illustrationen, Diagramme
ISBN:	9781668481790
DOI:	10.4018/978-1-6684-8177-6

Internformat

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series2	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
spellingShingle	Enhancing customer engagement through location-based marketing Customer relations Customer services Management Internet marketing Cell phone advertising
subject_GND	(DE-588)4143413-4
title	Enhancing customer engagement through location-based marketing
title_auth	Enhancing customer engagement through location-based marketing
title_exact_search	Enhancing customer engagement through location-based marketing
title_full	Enhancing customer engagement through location-based marketing Amandeep Singh, Amit Mittal, Murat Unanoglu
title_fullStr	Enhancing customer engagement through location-based marketing Amandeep Singh, Amit Mittal, Murat Unanoglu
title_full_unstemmed	Enhancing customer engagement through location-based marketing Amandeep Singh, Amit Mittal, Murat Unanoglu
title_short	Enhancing customer engagement through location-based marketing
title_sort	enhancing customer engagement through location based marketing
topic	Customer relations Customer services Management Internet marketing Cell phone advertising
topic_facet	Customer relations Customer services Management Internet marketing Cell phone advertising Aufsatzsammlung
url	https://doi.org/10.4018/978-1-6684-8177-6
work_keys_str_mv	AT amandeepsingh enhancingcustomerengagementthroughlocationbasedmarketing AT mittalamit enhancingcustomerengagementthroughlocationbasedmarketing AT unanoglumurat enhancingcustomerengagementthroughlocationbasedmarketing

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