Cultural marketing and metaverse for consumer engagement:
"The benefits of this publication are given below: 1. This is at the heart of every marketer but it is very less studied. People talk about cultures but their impact on marketing is never discussed. 2. It will highlight the importance of Cultural Marketing 3. How Consumer Beliefs are built and...
Gespeichert in:
| Weitere beteiligte Personen: | , , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hershey PA, USA
IGI Global
[2023]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES)
|
| Schlagwörter: | |
| Links: | https://doi.org/10.4018/978-1-6684-8312-1 https://doi.org/10.4018/978-1-6684-8312-1 https://doi.org/10.4018/978-1-6684-8312-1 https://doi.org/10.4018/978-1-6684-8312-1 https://www.igi-global.com/gateway/book/313039 https://www.igi-global.com/gateway/book/313039 https://doi.org/10.4018/978-1-6684-8312-1 http://doi.org/10.4018/978-1-6684-8312-1 http://doi.org/10.4018/978-1-6684-8312-1 http://doi.org/10.4018/978-1-6684-8312-1 |
| Zusammenfassung: | "The benefits of this publication are given below: 1. This is at the heart of every marketer but it is very less studied. People talk about cultures but their impact on marketing is never discussed. 2. It will highlight the importance of Cultural Marketing 3. How Consumer Beliefs are built and affected by Cultural marketing. 4. How does culture act as a base for the marketing ecosystem?" |
| Umfang: | 1 Online-Ressource (xxvi, 335 Seiten) Illustrationen |
| ISBN: | 9781668483145 1668483149 |
| DOI: | 10.4018/978-1-6684-8312-1 |
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| 245 | 1 | 0 | |a Cultural marketing and metaverse for consumer engagement |c Amandeep Singh (Chitkara Business School, Chitkara University, India), Sandhir Sharma (Chitkara Business School, Chitkara University, India), Amrinder Singh (Jain University, India), Murat Unanoglu (Istanbul Aydin University, Turkey), Sanjay Taneja (Usak University, Turkey) |
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| 336 | |b txt |2 rdacontent | ||
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| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) | |
| 505 | 8 | |a Chapter 1. A globetrotter to the future of marketing: metaverse -- Chapter 2. A systematic literature review on factors affecting customer engagement in mobile applications -- Chapter 3. An essay on digital culture hybridization: a myth or reality? -- Chapter 4. Banking of the upcoming age: Neo banks -- Chapter 5. Blockchain in the metaverse -- Chapter 6. Cause-related marketing -- Chapter 7. Challenges of cross-cultural marketing in the current times: to be or not to be global -- Chapter 8. Cultural marketing in the digital era -- Chapter 9. Culture and its influence on elements of marketing mix -- Chapter 10. Customer engagement through social media -- Chapter 11. Digital marketing in cultural heritage: an approach to metaverse -- Chapter 12. Driving force behind consumer brand engagement: the metaverse -- Chapter 13. Unlocking the potential of the metaverse: a path towards intelligent libraries -- Chapter 14. Investigating the impact of joining a business management program on student entrepreneurship intentions: an application of Azjen's TPB -- Chapter 15. Metaverse: an innovative platform for digital marketing -- Chapter 16. Metaverse and cultural marketing in hospitality and tourism -- Chapter 17. Past, present, and future of cultural marketing: a bibliometric analysis -- Chapter 18. Redefining marketing rules through smart devices -- Chapter 19. Social commerce and metaverse in a new virtual world: exploring women's adoption intentions | |
| 520 | |a "The benefits of this publication are given below: 1. This is at the heart of every marketer but it is very less studied. People talk about cultures but their impact on marketing is never discussed. 2. It will highlight the importance of Cultural Marketing 3. How Consumer Beliefs are built and affected by Cultural marketing. 4. How does culture act as a base for the marketing ecosystem?" | ||
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| 700 | 1 | |a Taneja, Sanjay |4 edt | |
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| _version_ | 1825619795129663489 |
| adam_text | |
| any_adam_object | |
| author2 | Amandeep Singh 1982- Sharma, Sandhir 1974- Singh, Amrinder Unanoğlu, Murat 1979- Taneja, Sanjay |
| author2_role | edt edt edt edt edt |
| author2_variant | a s as s s ss a s as m u mu s t st |
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| building | Verbundindex |
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| contents | Chapter 1. A globetrotter to the future of marketing: metaverse -- Chapter 2. A systematic literature review on factors affecting customer engagement in mobile applications -- Chapter 3. An essay on digital culture hybridization: a myth or reality? -- Chapter 4. Banking of the upcoming age: Neo banks -- Chapter 5. Blockchain in the metaverse -- Chapter 6. Cause-related marketing -- Chapter 7. Challenges of cross-cultural marketing in the current times: to be or not to be global -- Chapter 8. Cultural marketing in the digital era -- Chapter 9. Culture and its influence on elements of marketing mix -- Chapter 10. Customer engagement through social media -- Chapter 11. Digital marketing in cultural heritage: an approach to metaverse -- Chapter 12. Driving force behind consumer brand engagement: the metaverse -- Chapter 13. Unlocking the potential of the metaverse: a path towards intelligent libraries -- Chapter 14. Investigating the impact of joining a business management program on student entrepreneurship intentions: an application of Azjen's TPB -- Chapter 15. Metaverse: an innovative platform for digital marketing -- Chapter 16. Metaverse and cultural marketing in hospitality and tourism -- Chapter 17. Past, present, and future of cultural marketing: a bibliometric analysis -- Chapter 18. Redefining marketing rules through smart devices -- Chapter 19. Social commerce and metaverse in a new virtual world: exploring women's adoption intentions |
| ctrlnum | (ZDB-98-IGB)9781668483145 (OCoLC)1379412842 (DE-599)BVBBV048932297 |
| discipline | Psychologie Wirtschaftswissenschaften |
| doi_str_mv | 10.4018/978-1-6684-8312-1 |
| format | Electronic eBook |
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| psigel | ZDB-98-IGB ZDB-1-IGE FAN_PDA_IGE_Kauf ZDB-98-IGB FHM_Einzelkauf ZDB-98-IGB FHR_PDA_IGB ZDB-98-IGB TUB_EBS_IGB ZDB-98-IGB TUM_Paketkauf_2023 |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | IGI Global |
| record_format | marc |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) |
| spellingShingle | Cultural marketing and metaverse for consumer engagement Chapter 1. A globetrotter to the future of marketing: metaverse -- Chapter 2. A systematic literature review on factors affecting customer engagement in mobile applications -- Chapter 3. An essay on digital culture hybridization: a myth or reality? -- Chapter 4. Banking of the upcoming age: Neo banks -- Chapter 5. Blockchain in the metaverse -- Chapter 6. Cause-related marketing -- Chapter 7. Challenges of cross-cultural marketing in the current times: to be or not to be global -- Chapter 8. Cultural marketing in the digital era -- Chapter 9. Culture and its influence on elements of marketing mix -- Chapter 10. Customer engagement through social media -- Chapter 11. Digital marketing in cultural heritage: an approach to metaverse -- Chapter 12. Driving force behind consumer brand engagement: the metaverse -- Chapter 13. Unlocking the potential of the metaverse: a path towards intelligent libraries -- Chapter 14. Investigating the impact of joining a business management program on student entrepreneurship intentions: an application of Azjen's TPB -- Chapter 15. Metaverse: an innovative platform for digital marketing -- Chapter 16. Metaverse and cultural marketing in hospitality and tourism -- Chapter 17. Past, present, and future of cultural marketing: a bibliometric analysis -- Chapter 18. Redefining marketing rules through smart devices -- Chapter 19. Social commerce and metaverse in a new virtual world: exploring women's adoption intentions Marketing Consumer behavior Consumer behavior fast Marketing fast Marketing (DE-588)4037589-4 gnd Kulturkontakt (DE-588)4033569-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Interkulturalität (DE-588)4519498-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4033569-0 (DE-588)4062644-1 (DE-588)4519498-1 (DE-588)4143413-4 |
| title | Cultural marketing and metaverse for consumer engagement |
| title_auth | Cultural marketing and metaverse for consumer engagement |
| title_exact_search | Cultural marketing and metaverse for consumer engagement |
| title_full | Cultural marketing and metaverse for consumer engagement Amandeep Singh (Chitkara Business School, Chitkara University, India), Sandhir Sharma (Chitkara Business School, Chitkara University, India), Amrinder Singh (Jain University, India), Murat Unanoglu (Istanbul Aydin University, Turkey), Sanjay Taneja (Usak University, Turkey) |
| title_fullStr | Cultural marketing and metaverse for consumer engagement Amandeep Singh (Chitkara Business School, Chitkara University, India), Sandhir Sharma (Chitkara Business School, Chitkara University, India), Amrinder Singh (Jain University, India), Murat Unanoglu (Istanbul Aydin University, Turkey), Sanjay Taneja (Usak University, Turkey) |
| title_full_unstemmed | Cultural marketing and metaverse for consumer engagement Amandeep Singh (Chitkara Business School, Chitkara University, India), Sandhir Sharma (Chitkara Business School, Chitkara University, India), Amrinder Singh (Jain University, India), Murat Unanoglu (Istanbul Aydin University, Turkey), Sanjay Taneja (Usak University, Turkey) |
| title_short | Cultural marketing and metaverse for consumer engagement |
| title_sort | cultural marketing and metaverse for consumer engagement |
| topic | Marketing Consumer behavior Consumer behavior fast Marketing fast Marketing (DE-588)4037589-4 gnd Kulturkontakt (DE-588)4033569-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Interkulturalität (DE-588)4519498-1 gnd |
| topic_facet | Marketing Consumer behavior Kulturkontakt Verbraucherverhalten Interkulturalität Aufsatzsammlung |
| url | http://doi.org/10.4018/978-1-6684-8312-1 |
| work_keys_str_mv | AT amandeepsingh culturalmarketingandmetaverseforconsumerengagement AT sharmasandhir culturalmarketingandmetaverseforconsumerengagement AT singhamrinder culturalmarketingandmetaverseforconsumerengagement AT unanoglumurat culturalmarketingandmetaverseforconsumerengagement AT tanejasanjay culturalmarketingandmetaverseforconsumerengagement |