Verfügbarkeit: Cultural marketing and metaverse for consumer engagement

Cultural marketing and metaverse for consumer engagement:

"The benefits of this publication are given below: 1. This is at the heart of every marketer but it is very less studied. People talk about cultures but their impact on marketing is never discussed. 2. It will highlight the importance of Cultural Marketing 3. How Consumer Beliefs are built and...

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Bibliographische Detailangaben
Weitere beteiligte Personen:	Amandeep Singh 1982- (HerausgeberIn), Sharma, Sandhir 1974- (HerausgeberIn), Singh, Amrinder (HerausgeberIn), Unanoğlu, Murat 1979- (HerausgeberIn), Taneja, Sanjay (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Hershey PA, USA IGI Global [2023]
Schriftenreihe:	Advances in marketing, customer relationship management, and e-services (AMCRMES)
Schlagwörter:	Marketing Consumer behavior Kulturkontakt Verbraucherverhalten Interkulturalität Aufsatzsammlung
Links:	https://doi.org/10.4018/978-1-6684-8312-1 https://doi.org/10.4018/978-1-6684-8312-1 https://doi.org/10.4018/978-1-6684-8312-1 https://doi.org/10.4018/978-1-6684-8312-1 https://www.igi-global.com/gateway/book/313039 https://www.igi-global.com/gateway/book/313039 https://doi.org/10.4018/978-1-6684-8312-1 http://doi.org/10.4018/978-1-6684-8312-1 http://doi.org/10.4018/978-1-6684-8312-1 http://doi.org/10.4018/978-1-6684-8312-1
Zusammenfassung:	"The benefits of this publication are given below: 1. This is at the heart of every marketer but it is very less studied. People talk about cultures but their impact on marketing is never discussed. 2. It will highlight the importance of Cultural Marketing 3. How Consumer Beliefs are built and affected by Cultural marketing. 4. How does culture act as a base for the marketing ecosystem?"
Umfang:	1 Online-Ressource (xxvi, 335 Seiten) Illustrationen
ISBN:	9781668483145 1668483149
DOI:	10.4018/978-1-6684-8312-1

Internformat

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Datensatz im Suchindex

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author2	Amandeep Singh 1982- Sharma, Sandhir 1974- Singh, Amrinder Unanoğlu, Murat 1979- Taneja, Sanjay
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contents	Chapter 1. A globetrotter to the future of marketing: metaverse -- Chapter 2. A systematic literature review on factors affecting customer engagement in mobile applications -- Chapter 3. An essay on digital culture hybridization: a myth or reality? -- Chapter 4. Banking of the upcoming age: Neo banks -- Chapter 5. Blockchain in the metaverse -- Chapter 6. Cause-related marketing -- Chapter 7. Challenges of cross-cultural marketing in the current times: to be or not to be global -- Chapter 8. Cultural marketing in the digital era -- Chapter 9. Culture and its influence on elements of marketing mix -- Chapter 10. Customer engagement through social media -- Chapter 11. Digital marketing in cultural heritage: an approach to metaverse -- Chapter 12. Driving force behind consumer brand engagement: the metaverse -- Chapter 13. Unlocking the potential of the metaverse: a path towards intelligent libraries -- Chapter 14. Investigating the impact of joining a business management program on student entrepreneurship intentions: an application of Azjen's TPB -- Chapter 15. Metaverse: an innovative platform for digital marketing -- Chapter 16. Metaverse and cultural marketing in hospitality and tourism -- Chapter 17. Past, present, and future of cultural marketing: a bibliometric analysis -- Chapter 18. Redefining marketing rules through smart devices -- Chapter 19. Social commerce and metaverse in a new virtual world: exploring women's adoption intentions
ctrlnum	(ZDB-98-IGB)9781668483145 (OCoLC)1379412842 (DE-599)BVBBV048932297
discipline	Psychologie Wirtschaftswissenschaften
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series2	Advances in marketing, customer relationship management, and e-services (AMCRMES)
spellingShingle	Cultural marketing and metaverse for consumer engagement Chapter 1. A globetrotter to the future of marketing: metaverse -- Chapter 2. A systematic literature review on factors affecting customer engagement in mobile applications -- Chapter 3. An essay on digital culture hybridization: a myth or reality? -- Chapter 4. Banking of the upcoming age: Neo banks -- Chapter 5. Blockchain in the metaverse -- Chapter 6. Cause-related marketing -- Chapter 7. Challenges of cross-cultural marketing in the current times: to be or not to be global -- Chapter 8. Cultural marketing in the digital era -- Chapter 9. Culture and its influence on elements of marketing mix -- Chapter 10. Customer engagement through social media -- Chapter 11. Digital marketing in cultural heritage: an approach to metaverse -- Chapter 12. Driving force behind consumer brand engagement: the metaverse -- Chapter 13. Unlocking the potential of the metaverse: a path towards intelligent libraries -- Chapter 14. Investigating the impact of joining a business management program on student entrepreneurship intentions: an application of Azjen's TPB -- Chapter 15. Metaverse: an innovative platform for digital marketing -- Chapter 16. Metaverse and cultural marketing in hospitality and tourism -- Chapter 17. Past, present, and future of cultural marketing: a bibliometric analysis -- Chapter 18. Redefining marketing rules through smart devices -- Chapter 19. Social commerce and metaverse in a new virtual world: exploring women's adoption intentions Marketing Consumer behavior Consumer behavior fast Marketing fast Marketing (DE-588)4037589-4 gnd Kulturkontakt (DE-588)4033569-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Interkulturalität (DE-588)4519498-1 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4033569-0 (DE-588)4062644-1 (DE-588)4519498-1 (DE-588)4143413-4
title	Cultural marketing and metaverse for consumer engagement
title_auth	Cultural marketing and metaverse for consumer engagement
title_exact_search	Cultural marketing and metaverse for consumer engagement
title_full	Cultural marketing and metaverse for consumer engagement Amandeep Singh (Chitkara Business School, Chitkara University, India), Sandhir Sharma (Chitkara Business School, Chitkara University, India), Amrinder Singh (Jain University, India), Murat Unanoglu (Istanbul Aydin University, Turkey), Sanjay Taneja (Usak University, Turkey)
title_fullStr	Cultural marketing and metaverse for consumer engagement Amandeep Singh (Chitkara Business School, Chitkara University, India), Sandhir Sharma (Chitkara Business School, Chitkara University, India), Amrinder Singh (Jain University, India), Murat Unanoglu (Istanbul Aydin University, Turkey), Sanjay Taneja (Usak University, Turkey)
title_full_unstemmed	Cultural marketing and metaverse for consumer engagement Amandeep Singh (Chitkara Business School, Chitkara University, India), Sandhir Sharma (Chitkara Business School, Chitkara University, India), Amrinder Singh (Jain University, India), Murat Unanoglu (Istanbul Aydin University, Turkey), Sanjay Taneja (Usak University, Turkey)
title_short	Cultural marketing and metaverse for consumer engagement
title_sort	cultural marketing and metaverse for consumer engagement
topic	Marketing Consumer behavior Consumer behavior fast Marketing fast Marketing (DE-588)4037589-4 gnd Kulturkontakt (DE-588)4033569-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Interkulturalität (DE-588)4519498-1 gnd
topic_facet	Marketing Consumer behavior Kulturkontakt Verbraucherverhalten Interkulturalität Aufsatzsammlung
url	http://doi.org/10.4018/978-1-6684-8312-1
work_keys_str_mv	AT amandeepsingh culturalmarketingandmetaverseforconsumerengagement AT sharmasandhir culturalmarketingandmetaverseforconsumerengagement AT singhamrinder culturalmarketingandmetaverseforconsumerengagement AT unanoglumurat culturalmarketingandmetaverseforconsumerengagement AT tanejasanjay culturalmarketingandmetaverseforconsumerengagement

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