Managing festivals for destination marketing and branding:
Saved in:
| Other Authors: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey PA, USA
IGI Global
[2023]
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| Series: | Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES)
|
| Subjects: | |
| Links: | https://doi.org/10.4018/978-1-6684-6356-7 https://doi.org/10.4018/978-1-6684-6356-7 https://doi.org/10.4018/978-1-6684-6356-7 https://doi.org/10.4018/978-1-6684-6356-7 https://doi.org/10.4018/978-1-6684-6356-7 |
| Abstract: | "Managing Festivals for Destination Marketing and Branding addresses the most current and promising parts of tourism-centric festivals, which are held in numerous tourist areas throughout the world. It links tourism festivals around the world as a catalyst for destination marketing and identity. Covering topics such as destination brand equity, social media networks, and motivations and expectations of tourists, this premier reference work is a dynamic resource for business executives and leaders, brand managers, event managers, festival managers, government officials, students and educators of higher education, librarians, researchers, and academicians"-- |
| Physical Description: | 1 Online-Ressource (xxviii, 366 Seiten) Illustrationen |
| ISBN: | 9781668463581 |
| DOI: | 10.4018/978-1-6684-6356-7 |
Staff View
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| illustrated | Illustrated |
| indexdate | 2025-01-11T15:38:02Z |
| institution | BVB |
| isbn | 9781668463581 |
| language | English |
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| physical | 1 Online-Ressource (xxviii, 366 Seiten) Illustrationen |
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| publisher | IGI Global |
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| series2 | Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) |
| spelling | Managing festivals for destination marketing and branding Sharad Kumar Kulshreshtha (Department of Tourism and Hotel Management, North-Eastern Hill University, Shillong, India) Hershey PA, USA IGI Global [2023] 1 Online-Ressource (xxviii, 366 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) "Managing Festivals for Destination Marketing and Branding addresses the most current and promising parts of tourism-centric festivals, which are held in numerous tourist areas throughout the world. It links tourism festivals around the world as a catalyst for destination marketing and identity. Covering topics such as destination brand equity, social media networks, and motivations and expectations of tourists, this premier reference work is a dynamic resource for business executives and leaders, brand managers, event managers, festival managers, government officials, students and educators of higher education, librarians, researchers, and academicians"-- Culture and tourism Festivals / Management Place marketing Kulshreshtha, Sharad Kumar 1978- edt Erscheint auch als Druck-Ausgabe 978-1-66846-357-4 https://doi.org/10.4018/978-1-6684-6356-7 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Managing festivals for destination marketing and branding |
| title | Managing festivals for destination marketing and branding |
| title_auth | Managing festivals for destination marketing and branding |
| title_exact_search | Managing festivals for destination marketing and branding |
| title_full | Managing festivals for destination marketing and branding Sharad Kumar Kulshreshtha (Department of Tourism and Hotel Management, North-Eastern Hill University, Shillong, India) |
| title_fullStr | Managing festivals for destination marketing and branding Sharad Kumar Kulshreshtha (Department of Tourism and Hotel Management, North-Eastern Hill University, Shillong, India) |
| title_full_unstemmed | Managing festivals for destination marketing and branding Sharad Kumar Kulshreshtha (Department of Tourism and Hotel Management, North-Eastern Hill University, Shillong, India) |
| title_short | Managing festivals for destination marketing and branding |
| title_sort | managing festivals for destination marketing and branding |
| url | https://doi.org/10.4018/978-1-6684-6356-7 |
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