The emergence of brand-name capitalism in late colonial India: advertising and the making of modern conjugality
Gespeichert in:
Beteilige Person: | |
---|---|
Format: | Elektronisch E-Book |
Sprache: | Englisch |
Veröffentlicht: |
London ; New York
Bloomsbury Academic
2023
|
Schlagwörter: | |
Links: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3341532 |
Beschreibung: | Description based on online resource; title from digital title page (viewed on February 02, 2023) |
Umfang: | 1 Online-Ressource Illustrationen |
ISBN: | 9781350278066 1350278068 9781350278059 135027805X 9781350286207 1350286206 |
Internformat
MARC
LEADER | 00000nam a2200000zc 4500 | ||
---|---|---|---|
001 | BV048924309 | ||
003 | DE-604 | ||
007 | cr|uuu---uuuuu | ||
008 | 230502s2023 xx a||| o|||| 00||| eng d | ||
020 | |a 9781350278066 |9 978-1-350-27806-6 | ||
020 | |a 1350278068 |9 1-350-27806-8 | ||
020 | |a 9781350278059 |9 978-1-350-27805-9 | ||
020 | |a 135027805X |9 1-350-27805-X | ||
020 | |a 9781350286207 |9 978-1-350-28620-7 | ||
020 | |a 1350286206 |9 1-350-28620-6 | ||
035 | |a (ZDB-4-NLEBK)3341532 | ||
035 | |a (OCoLC)1378490990 | ||
035 | |a (DE-599)BVBBV048924309 | ||
040 | |a DE-604 |b ger |e rda | ||
041 | 0 | |a eng | |
049 | |a DE-91 | ||
082 | 0 | |a 659.1 |2 23//eng/20220214eng | |
084 | |a AP 17250 |0 (DE-625)7000: |2 rvk | ||
084 | |a NQ 5765 |0 (DE-625)128645: |2 rvk | ||
084 | |a QW 500 |0 (DE-625)142176: |2 rvk | ||
100 | 1 | |a Haynes, Douglas E. |e Verfasser |4 aut | |
245 | 1 | 0 | |a The emergence of brand-name capitalism in late colonial India |b advertising and the making of modern conjugality |c Douglas E. Haynes |
264 | 1 | |a London ; New York |b Bloomsbury Academic |c 2023 | |
264 | 4 | |c ©2023 | |
300 | |a 1 Online-Ressource |b Illustrationen | ||
336 | |b txt |2 rdacontent | ||
337 | |b c |2 rdamedia | ||
338 | |b cr |2 rdacarrier | ||
500 | |a Description based on online resource; title from digital title page (viewed on February 02, 2023) | ||
650 | 4 | |a Advertising |x Brand name products |z India |a Consumer behavior |z India |a Middle class |z India | |
650 | 0 | 7 | |a Mittelstand |0 (DE-588)4039713-0 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Markenname |0 (DE-588)4114513-6 |2 gnd |9 rswk-swf |
651 | 7 | |a Britisch-Indien |0 (DE-588)132398-2 |2 gnd |9 rswk-swf | |
689 | 0 | 0 | |a Britisch-Indien |0 (DE-588)132398-2 |D g |
689 | 0 | 1 | |a Markenname |0 (DE-588)4114513-6 |D s |
689 | 0 | 2 | |a Mittelstand |0 (DE-588)4039713-0 |D s |
689 | 0 | 3 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
689 | 0 | |5 DE-604 | |
776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Haynes, Douglas E. |t Emergence of brand-name capitalism in late colonial India |b 1 Edition |d New York, NY : Bloomsbury Academic, 2022 |z 9781350278042 |
912 | |a ZDB-4-NLEBK | ||
943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-034188369 | |
966 | e | |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3341532 |l DE-91 |p ZDB-4-NLEBK |q TUM_PDA_EBSCOBAE |x Aggregator |3 Volltext |
Datensatz im Suchindex
DE-BY-TUM_katkey | 2728259 |
---|---|
_version_ | 1821935146802085888 |
adam_text | |
any_adam_object | |
author | Haynes, Douglas E. |
author_facet | Haynes, Douglas E. |
author_role | aut |
author_sort | Haynes, Douglas E. |
author_variant | d e h de deh |
building | Verbundindex |
bvnumber | BV048924309 |
classification_rvk | AP 17250 NQ 5765 QW 500 |
collection | ZDB-4-NLEBK |
ctrlnum | (ZDB-4-NLEBK)3341532 (OCoLC)1378490990 (DE-599)BVBBV048924309 |
dewey-full | 659.1 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 659 - Advertising and public relations |
dewey-raw | 659.1 |
dewey-search | 659.1 |
dewey-sort | 3659.1 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Allgemeines Geschichte Wirtschaftswissenschaften |
format | Electronic eBook |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000zc 4500</leader><controlfield tag="001">BV048924309</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">230502s2023 xx a||| o|||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781350278066</subfield><subfield code="9">978-1-350-27806-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1350278068</subfield><subfield code="9">1-350-27806-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781350278059</subfield><subfield code="9">978-1-350-27805-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">135027805X</subfield><subfield code="9">1-350-27805-X</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781350286207</subfield><subfield code="9">978-1-350-28620-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1350286206</subfield><subfield code="9">1-350-28620-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-4-NLEBK)3341532</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1378490990</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV048924309</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1</subfield><subfield code="2">23//eng/20220214eng</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">AP 17250</subfield><subfield code="0">(DE-625)7000:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">NQ 5765</subfield><subfield code="0">(DE-625)128645:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QW 500</subfield><subfield code="0">(DE-625)142176:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Haynes, Douglas E.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The emergence of brand-name capitalism in late colonial India</subfield><subfield code="b">advertising and the making of modern conjugality</subfield><subfield code="c">Douglas E. Haynes</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London ; New York</subfield><subfield code="b">Bloomsbury Academic</subfield><subfield code="c">2023</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">©2023</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on online resource; title from digital title page (viewed on February 02, 2023)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="x">Brand name products</subfield><subfield code="z">India</subfield><subfield code="a">Consumer behavior</subfield><subfield code="z">India</subfield><subfield code="a">Middle class</subfield><subfield code="z">India</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Mittelstand</subfield><subfield code="0">(DE-588)4039713-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenname</subfield><subfield code="0">(DE-588)4114513-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">Britisch-Indien</subfield><subfield code="0">(DE-588)132398-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Britisch-Indien</subfield><subfield code="0">(DE-588)132398-2</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Markenname</subfield><subfield code="0">(DE-588)4114513-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Mittelstand</subfield><subfield code="0">(DE-588)4039713-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="a">Haynes, Douglas E.</subfield><subfield code="t">Emergence of brand-name capitalism in late colonial India</subfield><subfield code="b">1 Edition</subfield><subfield code="d">New York, NY : Bloomsbury Academic, 2022</subfield><subfield code="z">9781350278042</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-NLEBK</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-034188369</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3341532</subfield><subfield code="l">DE-91</subfield><subfield code="p">ZDB-4-NLEBK</subfield><subfield code="q">TUM_PDA_EBSCOBAE</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
geographic | Britisch-Indien (DE-588)132398-2 gnd |
geographic_facet | Britisch-Indien |
id | DE-604.BV048924309 |
illustrated | Illustrated |
indexdate | 2025-01-11T19:19:58Z |
institution | BVB |
isbn | 9781350278066 1350278068 9781350278059 135027805X 9781350286207 1350286206 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034188369 |
oclc_num | 1378490990 |
open_access_boolean | |
owner | DE-91 DE-BY-TUM |
owner_facet | DE-91 DE-BY-TUM |
physical | 1 Online-Ressource Illustrationen |
psigel | ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCOBAE |
publishDate | 2023 |
publishDateSearch | 2023 |
publishDateSort | 2023 |
publisher | Bloomsbury Academic |
record_format | marc |
spellingShingle | Haynes, Douglas E. The emergence of brand-name capitalism in late colonial India advertising and the making of modern conjugality Advertising Brand name products India Consumer behavior India Middle class India Mittelstand (DE-588)4039713-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Markenname (DE-588)4114513-6 gnd |
subject_GND | (DE-588)4039713-0 (DE-588)4062644-1 (DE-588)4114513-6 (DE-588)132398-2 |
title | The emergence of brand-name capitalism in late colonial India advertising and the making of modern conjugality |
title_auth | The emergence of brand-name capitalism in late colonial India advertising and the making of modern conjugality |
title_exact_search | The emergence of brand-name capitalism in late colonial India advertising and the making of modern conjugality |
title_full | The emergence of brand-name capitalism in late colonial India advertising and the making of modern conjugality Douglas E. Haynes |
title_fullStr | The emergence of brand-name capitalism in late colonial India advertising and the making of modern conjugality Douglas E. Haynes |
title_full_unstemmed | The emergence of brand-name capitalism in late colonial India advertising and the making of modern conjugality Douglas E. Haynes |
title_short | The emergence of brand-name capitalism in late colonial India |
title_sort | the emergence of brand name capitalism in late colonial india advertising and the making of modern conjugality |
title_sub | advertising and the making of modern conjugality |
topic | Advertising Brand name products India Consumer behavior India Middle class India Mittelstand (DE-588)4039713-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Markenname (DE-588)4114513-6 gnd |
topic_facet | Advertising Brand name products India Consumer behavior India Middle class India Mittelstand Verbraucherverhalten Markenname Britisch-Indien |
work_keys_str_mv | AT haynesdouglase theemergenceofbrandnamecapitalisminlatecolonialindiaadvertisingandthemakingofmodernconjugality |