Artificial intelligence in marketing:
Gespeichert in:
| Weitere beteiligte Personen: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Bingley, UK
Emerald Publishing
2023
|
| Ausgabe: | First edition |
| Schriftenreihe: | Review of marketing research
volume 20 |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034153484&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | xxiii, 318 Seiten |
| ISBN: | 9781802628760 |
Internformat
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Datensatz im Suchindex
| _version_ | 1819367607825858560 |
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| adam_text | CONTENTS About the Editor-in-Chief ix About the Volume Editors xi About the Contributors xiii Introduction xxi The State of AI Research in Marketing: Active, Fertile, and Ready for Explosive Growth 1 К. Sudhir and Olivier Toubia The Economics of Artificial Intelligence: A Marketing Perspective 13 MengQi (Annie) Ding and Avi Goldfarb 77 AI and Personalization Omid Rafieian and Hema Yoganarasimhan 103 Artificial Intelligence and Pricing Diego Aparicio and Kanishka Misra Leveraging AI for Content Generation: A Customer Equity Perspective 125 David A. Schweidel, Martin Reisenbichler, Thomas Reutterer and Kunpeng Zhang Artificial Intelligence and User-Generated Data Are Transforming How Firms Come to Understand Customer Needs 147 John R. Hauser, Zelin Li and Chengfeng Mao Artificial Intelligence Applications to Customer Feedback Research: A Review Peter S. Lee, Ishita Chakraborty and Shrabastee Banerjee vii 169
viii CONTENTS Natural Language Processing in Marketing 191 Jochen Hartmann and Oded Netzer Marketing Through the Machine’s Eyes: Image Analytics and Interpretability 217 Xiaohang (Flora) Feng, Shunyuan Zhang and Kannan Srinivasan Deep Learning in Marketing: A Review and Research Agenda 239 Xiao Liu Anthropomorphism in Artificial Intelligence: A Review of Empirical Work Across Domains and Insights for Future Research 273 Ertugrul Uysal, Sascha Alavi and Valéry Bezençon Index 309
|
| any_adam_object | 1 |
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| discipline | Wirtschaftswissenschaften |
| edition | First edition |
| format | Book |
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| illustrated | Not Illustrated |
| indexdate | 2024-12-20T19:54:50Z |
| institution | BVB |
| isbn | 9781802628760 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034153484 |
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| physical | xxiii, 318 Seiten |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Emerald Publishing |
| record_format | marc |
| series | Review of marketing research |
| series2 | Review of marketing research |
| spellingShingle | Artificial intelligence in marketing Review of marketing research Marketing (DE-588)4037589-4 gnd Künstliche Intelligenz (DE-588)4033447-8 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4033447-8 (DE-588)4143413-4 |
| title | Artificial intelligence in marketing |
| title_auth | Artificial intelligence in marketing |
| title_exact_search | Artificial intelligence in marketing |
| title_full | Artificial intelligence in marketing edited by K. Sudhir (Yale University, USA) and Olivier Toubia (Columbia University, USA) |
| title_fullStr | Artificial intelligence in marketing edited by K. Sudhir (Yale University, USA) and Olivier Toubia (Columbia University, USA) |
| title_full_unstemmed | Artificial intelligence in marketing edited by K. Sudhir (Yale University, USA) and Olivier Toubia (Columbia University, USA) |
| title_short | Artificial intelligence in marketing |
| title_sort | artificial intelligence in marketing |
| topic | Marketing (DE-588)4037589-4 gnd Künstliche Intelligenz (DE-588)4033447-8 gnd |
| topic_facet | Marketing Künstliche Intelligenz Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034153484&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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| work_keys_str_mv | AT sudhirk artificialintelligenceinmarketing AT toubiaolivier artificialintelligenceinmarketing |