Verfügbarkeit: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs

Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs: Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA

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Bibliographische Detailangaben
Weitere beteiligte Personen:	Jochims, Bruna (HerausgeberIn), Allen, Juliann (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Cham Springer Nature Switzerland 2023 Cham Springer
Ausgabe:	1st ed. 2023
Schriftenreihe:	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Schlagwörter:	Customer Relationship Management Customer Satisfaction Business Strategy and Leadership Customer relations—Management Consumer satisfaction Strategic planning Leadership
Links:	https://doi.org/10.1007/978-3-031-24687-6 https://doi.org/10.1007/978-3-031-24687-6 https://doi.org/10.1007/978-3-031-24687-6 https://doi.org/10.1007/978-3-031-24687-6 https://doi.org/10.1007/978-3-031-24687-6 https://doi.org/10.1007/978-3-031-24687-6 https://doi.org/10.1007/978-3-031-24687-6 https://doi.org/10.1007/978-3-031-24687-6 https://doi.org/10.1007/978-3-031-24687-6 https://doi.org/10.1007/978-3-031-24687-6 https://doi.org/10.1007/978-3-031-24687-6 https://doi.org/10.1007/978-3-031-24687-6 https://doi.org/10.1007/978-3-031-24687-6 https://doi.org/10.1007/978-3-031-24687-6 https://doi.org/10.1007/978-3-031-24687-6 https://doi.org/10.1007/978-3-031-24687-6 https://doi.org/10.1007/978-3-031-24687-6 https://doi.org/10.1007/978-3-031-24687-6 https://doi.org/10.1007/978-3-031-24687-6 https://doi.org/10.1007/978-3-031-24687-6 https://doi.org/10.1007/978-3-031-24687-6 https://doi.org/10.1007/978-3-031-24687-6 https://doi.org/10.1007/978-3-031-24687-6 https://doi.org/10.1007/978-3-031-24687-6 https://doi.org/10.1007/978-3-031-24687-6 https://ebookcentral.proquest.com/lib/erlangen/detail.action?docID=7214597 https://doi.org/10.1007/978-3-031-24687-6 https://doi.org/10.1007/978-3-031-24687-6
Umfang:	1 Online-Ressource (XLI, 404 p. 8 illus)
ISBN:	9783031246876
ISSN:	2363-6173
DOI:	10.1007/978-3-031-24687-6

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MARC


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indexdate	2025-01-11T12:58:17Z
institution	BVB
isbn	9783031246876
issn	2363-6173
language	English
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series2	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
spellingShingle	Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA Customer Relationship Management Customer Satisfaction Business Strategy and Leadership Customer relations—Management Consumer satisfaction Strategic planning Leadership
title	Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA
title_auth	Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA
title_exact_search	Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA
title_full	Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA edited by Bruna Jochims, Juliann Allen
title_fullStr	Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA edited by Bruna Jochims, Juliann Allen
title_full_unstemmed	Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA edited by Bruna Jochims, Juliann Allen
title_short	Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
title_sort	optimistic marketing in challenging times serving ever shifting customer needs proceedings of the 2022 ams annual conference may 25 27 monterey ca usa
title_sub	Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA
topic	Customer Relationship Management Customer Satisfaction Business Strategy and Leadership Customer relations—Management Consumer satisfaction Strategic planning Leadership
topic_facet	Customer Relationship Management Customer Satisfaction Business Strategy and Leadership Customer relations—Management Consumer satisfaction Strategic planning Leadership
url	https://doi.org/10.1007/978-3-031-24687-6
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