Artificial intelligence in marketing:
Gespeichert in:
| Weitere beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
United Kingdom ; North America ; Japan ; India ; Malaysia ; China
Emerald Publishing
2023
|
| Ausgabe: | First edition |
| Schriftenreihe: | Review of marketing research
volume 20 |
| Schlagwörter: | |
| Links: | https://ebookcentral.proquest.com/lib/viadrina-ebooks/detail.action?docID=7209517 https://doi.org/10.1108/S1548-6435202320 https://doi.org/10.1108/S1548-6435202320 https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435202320 https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435202320 https://ebookcentral.proquest.com/lib/uniregensburg-ebooks/detail.action?docID=7209517 https://doi.org/10.1108/S1548-6435202320 https://doi.org/10.1108/S1548-6435202320 https://doi.org/10.1108/S1548-6435202320 |
| Abstract: | Review of Marketing Researchpushes the boundaries of marketing--broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI) |
| Umfang: | 1 Online-Ressource (xxiii, 318 Seiten) Diagramme |
| ISBN: | 9781802628753 9781802628777 |
| DOI: | 10.1108/S1548-6435202320 |
Internformat
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Datensatz im Suchindex
| _version_ | 1818990448128032768 |
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| any_adam_object | |
| author2 | Sudhir, K. Toubia, Olivier |
| author2_role | edt edt |
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| building | Verbundindex |
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| discipline | Informatik Wirtschaftswissenschaften |
| doi_str_mv | 10.1108/S1548-6435202320 |
| edition | First edition |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-12-20T19:54:32Z |
| institution | BVB |
| isbn | 9781802628753 9781802628777 |
| language | English |
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| series | Review of marketing research |
| series2 | Review of marketing research |
| spelling | Artificial intelligence in marketing edited by K. Sudhir (Yale University, USA) and Olivier Toubia (Columbia University, USA) First edition United Kingdom ; North America ; Japan ; India ; Malaysia ; China Emerald Publishing 2023 1 Online-Ressource (xxiii, 318 Seiten) Diagramme txt rdacontent c rdamedia cr rdacarrier Review of marketing research volume 20 Review of Marketing Researchpushes the boundaries of marketing--broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI) Künstliche Intelligenz (DE-588)4033447-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Electronic books (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s Künstliche Intelligenz (DE-588)4033447-8 s DE-604 Sudhir, K. (DE-588)1194201474 edt Toubia, Olivier (DE-588)1033669121 edt Erscheint auch als Druck-Ausgabe 978-1-80262-876-0 (DE-604)BV048888878 Review of marketing research volume 20 (DE-604)BV040271253 20 https://doi.org/10.1108/S1548-6435202320 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Artificial intelligence in marketing Review of marketing research Künstliche Intelligenz (DE-588)4033447-8 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4033447-8 (DE-588)4037589-4 (DE-588)4143413-4 |
| title | Artificial intelligence in marketing |
| title_auth | Artificial intelligence in marketing |
| title_exact_search | Artificial intelligence in marketing |
| title_full | Artificial intelligence in marketing edited by K. Sudhir (Yale University, USA) and Olivier Toubia (Columbia University, USA) |
| title_fullStr | Artificial intelligence in marketing edited by K. Sudhir (Yale University, USA) and Olivier Toubia (Columbia University, USA) |
| title_full_unstemmed | Artificial intelligence in marketing edited by K. Sudhir (Yale University, USA) and Olivier Toubia (Columbia University, USA) |
| title_short | Artificial intelligence in marketing |
| title_sort | artificial intelligence in marketing |
| topic | Künstliche Intelligenz (DE-588)4033447-8 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Künstliche Intelligenz Marketing Aufsatzsammlung |
| url | https://doi.org/10.1108/S1548-6435202320 |
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