Mastering business for strategic communicators: insights and advice from the C-suite of leading brands
Gespeichert in:
| Weitere beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Bingley, U.K.
Emerald Publishing Limited
2017
|
| Schlagwörter: | |
| Links: | https://www.emerald.com/insight/publication/doi/10.1108/9781787145030 https://www.emerald.com/insight/publication/doi/10.1108/9781787145030 https://www.emerald.com/insight/publication/doi/10.1108/9781787145030 https://www.emerald.com/insight/publication/doi/10.1108/9781787145030 https://www.emerald.com/insight/publication/doi/10.1108/9781787145030 https://www.emerald.com/insight/publication/doi/10.1108/9781787145030 https://www.emerald.com/insight/publication/doi/10.1108/9781787145030 https://www.emerald.com/insight/publication/doi/10.1108/9781787145030 https://www.emerald.com/insight/publication/doi/10.1108/9781787145030 https://www.emerald.com/insight/publication/doi/10.1108/9781787145030 https://www.emerald.com/insight/publication/doi/10.1108/9781787145030 https://www.emerald.com/insight/publication/doi/10.1108/9781787145030 https://www.emerald.com/insight/publication/doi/10.1108/9781787145030 https://www.emerald.com/insight/publication/doi/10.1108/9781787145030 https://www.emerald.com/insight/publication/doi/10.1108/9781787145030 https://www.emerald.com/insight/publication/doi/10.1108/9781787145030 |
| Abstract: | The most successful communication professionals are no longer just communication experts - they are masters of business. To serve as trusted advisors to the C-suite and to collaborate across the enterprise means it is necessary to have a strong grounding in business acumen. Mastering Business provides strategic communications and public relations students and professionals with expert insights and advice into the various major business functions and departments. From an assemblage of top strategic communication leaders comes this collection of more than 20 essays from current and former Chief Communications Officers (CCOs). The authors show the business areas that communicators help convene, integrate, and translate across their enterprises and to external stakeholders. Each chapter features a Career Spotlight by the CCO and a C-suite View response from a business leader, including CEOs, presidents, and CFOs from household names like GE, GM, Southwest Airlines, Starbucks, Walgreens Boots Alliance, and SAP. This collection provides readers with a rare view of the leadership roles played by top strategic communicators inside some of today's most well-known brands and organizations |
| Beschreibung: | Includes index |
| Umfang: | 1 Online-Ressource (xxix, 288 Seiten) |
| ISBN: | 9781787145030 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV048846452 | ||
| 003 | DE-604 | ||
| 005 | 20240104 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 230306s2017 xx ob||| 00||| eng d | ||
| 020 | |a 9781787145030 |q ebook |9 978-1-78714-503-0 | ||
| 024 | 7 | |a 10.1108/9781787145030 |2 doi | |
| 035 | |a (ZDB-1-EPB)9781787145030 | ||
| 035 | |a (OCoLC)1372485464 | ||
| 035 | |a (DE-599)BVBBV048846452 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-634 |a DE-1043 |a DE-M347 |a DE-523 |a DE-91 |a DE-473 |a DE-19 |a DE-355 |a DE-703 |a DE-20 |a DE-706 |a DE-824 |a DE-29 |a DE-739 |a DE-1046 | ||
| 245 | 1 | 0 | |a Mastering business for strategic communicators |b insights and advice from the C-suite of leading brands |c Matthew W. Ragas, Ron Culp |
| 264 | 1 | |a Bingley, U.K. |b Emerald Publishing Limited |c 2017 | |
| 264 | 4 | |c ©2018 | |
| 300 | |a 1 Online-Ressource (xxix, 288 Seiten) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 520 | 3 | |a The most successful communication professionals are no longer just communication experts - they are masters of business. To serve as trusted advisors to the C-suite and to collaborate across the enterprise means it is necessary to have a strong grounding in business acumen. Mastering Business provides strategic communications and public relations students and professionals with expert insights and advice into the various major business functions and departments. From an assemblage of top strategic communication leaders comes this collection of more than 20 essays from current and former Chief Communications Officers (CCOs). The authors show the business areas that communicators help convene, integrate, and translate across their enterprises and to external stakeholders. Each chapter features a Career Spotlight by the CCO and a C-suite View response from a business leader, including CEOs, presidents, and CFOs from household names like GE, GM, Southwest Airlines, Starbucks, Walgreens Boots Alliance, and SAP. This collection provides readers with a rare view of the leadership roles played by top strategic communicators inside some of today's most well-known brands and organizations | |
| 650 | 4 | |a Business communication | |
| 650 | 4 | |a Corporate culture | |
| 650 | 4 | |a Strategic planning | |
| 700 | 1 | |a Culp, Ron |d 1947- |4 edt | |
| 700 | 1 | |a Ragas, Matthew W. |d 1977- |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druckausgabe |z 9781787145047 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druckausgabe |z 9781787438217 |
| 856 | 4 | 0 | |u https://www.emerald.com/insight/publication/doi/10.1108/9781787145030 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-1-EPB | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-034111793 | |
| 966 | e | |u https://www.emerald.com/insight/publication/doi/10.1108/9781787145030 |l DE-634 |p ZDB-1-EPB |x Verlag |3 Volltext | |
| 966 | e | |u https://www.emerald.com/insight/publication/doi/10.1108/9781787145030 |l DE-1043 |p ZDB-1-EPB |x Verlag |3 Volltext | |
| 966 | e | |u https://www.emerald.com/insight/publication/doi/10.1108/9781787145030 |l DE-M347 |p ZDB-1-EPB |x Verlag |3 Volltext | |
| 966 | e | |u https://www.emerald.com/insight/publication/doi/10.1108/9781787145030 |l DE-523 |p ZDB-1-EPB |x Verlag |3 Volltext | |
| 966 | e | |u https://www.emerald.com/insight/publication/doi/10.1108/9781787145030 |l DE-91 |p ZDB-1-EPB |x Verlag |3 Volltext | |
| 966 | e | |u https://www.emerald.com/insight/publication/doi/10.1108/9781787145030 |l DE-473 |p ZDB-1-EPB |x Verlag |3 Volltext | |
| 966 | e | |u https://www.emerald.com/insight/publication/doi/10.1108/9781787145030 |l DE-19 |p ZDB-1-EPB |x Verlag |3 Volltext | |
| 966 | e | |u https://www.emerald.com/insight/publication/doi/10.1108/9781787145030 |l DE-355 |p ZDB-1-EPB |x Verlag |3 Volltext | |
| 966 | e | |u https://www.emerald.com/insight/publication/doi/10.1108/9781787145030 |l DE-703 |p ZDB-1-EPB |x Verlag |3 Volltext | |
| 966 | e | |u https://www.emerald.com/insight/publication/doi/10.1108/9781787145030 |l DE-20 |p ZDB-1-EPB |x Verlag |3 Volltext | |
| 966 | e | |u https://www.emerald.com/insight/publication/doi/10.1108/9781787145030 |l DE-706 |p ZDB-1-EPB |x Verlag |3 Volltext | |
| 966 | e | |u https://www.emerald.com/insight/publication/doi/10.1108/9781787145030 |l DE-824 |p ZDB-1-EPB |x Verlag |3 Volltext | |
| 966 | e | |u https://www.emerald.com/insight/publication/doi/10.1108/9781787145030 |l DE-29 |p ZDB-1-EPB |x Verlag |3 Volltext | |
| 966 | e | |u https://www.emerald.com/insight/publication/doi/10.1108/9781787145030 |l DE-739 |p ZDB-1-EPB |x Verlag |3 Volltext | |
| 966 | e | |u https://www.emerald.com/insight/publication/doi/10.1108/9781787145030 |l DE-1046 |p ZDB-1-EPB |x Verlag |3 Volltext | |
Datensatz im Suchindex
| DE-BY-TUM_katkey | 2740506 |
|---|---|
| _version_ | 1821935425804042241 |
| adam_text | |
| any_adam_object | |
| author2 | Culp, Ron 1947- Ragas, Matthew W. 1977- |
| author2_role | edt edt |
| author2_variant | r c rc m w r mw mwr |
| author_facet | Culp, Ron 1947- Ragas, Matthew W. 1977- |
| building | Verbundindex |
| bvnumber | BV048846452 |
| collection | ZDB-1-EPB |
| ctrlnum | (ZDB-1-EPB)9781787145030 (OCoLC)1372485464 (DE-599)BVBBV048846452 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV048846452</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20240104</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">230306s2017 xx ob||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781787145030</subfield><subfield code="q">ebook</subfield><subfield code="9">978-1-78714-503-0</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1108/9781787145030</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-1-EPB)9781787145030</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1372485464</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV048846452</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-634</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-523</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-29</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-1046</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Mastering business for strategic communicators</subfield><subfield code="b">insights and advice from the C-suite of leading brands</subfield><subfield code="c">Matthew W. Ragas, Ron Culp</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Bingley, U.K.</subfield><subfield code="b">Emerald Publishing Limited</subfield><subfield code="c">2017</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">©2018</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xxix, 288 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">The most successful communication professionals are no longer just communication experts - they are masters of business. To serve as trusted advisors to the C-suite and to collaborate across the enterprise means it is necessary to have a strong grounding in business acumen. Mastering Business provides strategic communications and public relations students and professionals with expert insights and advice into the various major business functions and departments. From an assemblage of top strategic communication leaders comes this collection of more than 20 essays from current and former Chief Communications Officers (CCOs). The authors show the business areas that communicators help convene, integrate, and translate across their enterprises and to external stakeholders. Each chapter features a Career Spotlight by the CCO and a C-suite View response from a business leader, including CEOs, presidents, and CFOs from household names like GE, GM, Southwest Airlines, Starbucks, Walgreens Boots Alliance, and SAP. This collection provides readers with a rare view of the leadership roles played by top strategic communicators inside some of today's most well-known brands and organizations</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business communication</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Corporate culture</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Strategic planning</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Culp, Ron</subfield><subfield code="d">1947-</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Ragas, Matthew W.</subfield><subfield code="d">1977-</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druckausgabe</subfield><subfield code="z">9781787145047</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druckausgabe</subfield><subfield code="z">9781787438217</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://www.emerald.com/insight/publication/doi/10.1108/9781787145030</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-1-EPB</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-034111793</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.emerald.com/insight/publication/doi/10.1108/9781787145030</subfield><subfield code="l">DE-634</subfield><subfield code="p">ZDB-1-EPB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.emerald.com/insight/publication/doi/10.1108/9781787145030</subfield><subfield code="l">DE-1043</subfield><subfield code="p">ZDB-1-EPB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.emerald.com/insight/publication/doi/10.1108/9781787145030</subfield><subfield code="l">DE-M347</subfield><subfield code="p">ZDB-1-EPB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.emerald.com/insight/publication/doi/10.1108/9781787145030</subfield><subfield code="l">DE-523</subfield><subfield code="p">ZDB-1-EPB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.emerald.com/insight/publication/doi/10.1108/9781787145030</subfield><subfield code="l">DE-91</subfield><subfield code="p">ZDB-1-EPB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.emerald.com/insight/publication/doi/10.1108/9781787145030</subfield><subfield code="l">DE-473</subfield><subfield code="p">ZDB-1-EPB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.emerald.com/insight/publication/doi/10.1108/9781787145030</subfield><subfield code="l">DE-19</subfield><subfield code="p">ZDB-1-EPB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.emerald.com/insight/publication/doi/10.1108/9781787145030</subfield><subfield code="l">DE-355</subfield><subfield code="p">ZDB-1-EPB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.emerald.com/insight/publication/doi/10.1108/9781787145030</subfield><subfield code="l">DE-703</subfield><subfield code="p">ZDB-1-EPB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.emerald.com/insight/publication/doi/10.1108/9781787145030</subfield><subfield code="l">DE-20</subfield><subfield code="p">ZDB-1-EPB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.emerald.com/insight/publication/doi/10.1108/9781787145030</subfield><subfield code="l">DE-706</subfield><subfield code="p">ZDB-1-EPB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.emerald.com/insight/publication/doi/10.1108/9781787145030</subfield><subfield code="l">DE-824</subfield><subfield code="p">ZDB-1-EPB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.emerald.com/insight/publication/doi/10.1108/9781787145030</subfield><subfield code="l">DE-29</subfield><subfield code="p">ZDB-1-EPB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.emerald.com/insight/publication/doi/10.1108/9781787145030</subfield><subfield code="l">DE-739</subfield><subfield code="p">ZDB-1-EPB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.emerald.com/insight/publication/doi/10.1108/9781787145030</subfield><subfield code="l">DE-1046</subfield><subfield code="p">ZDB-1-EPB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV048846452 |
| illustrated | Not Illustrated |
| indexdate | 2025-01-16T05:26:48Z |
| institution | BVB |
| isbn | 9781787145030 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034111793 |
| oclc_num | 1372485464 |
| open_access_boolean | |
| owner | DE-634 DE-1043 DE-M347 DE-523 DE-91 DE-BY-TUM DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 DE-1046 |
| owner_facet | DE-634 DE-1043 DE-M347 DE-523 DE-91 DE-BY-TUM DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 DE-1046 |
| physical | 1 Online-Ressource (xxix, 288 Seiten) |
| psigel | ZDB-1-EPB |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Emerald Publishing Limited |
| record_format | marc |
| spellingShingle | Mastering business for strategic communicators insights and advice from the C-suite of leading brands Business communication Corporate culture Strategic planning |
| title | Mastering business for strategic communicators insights and advice from the C-suite of leading brands |
| title_auth | Mastering business for strategic communicators insights and advice from the C-suite of leading brands |
| title_exact_search | Mastering business for strategic communicators insights and advice from the C-suite of leading brands |
| title_full | Mastering business for strategic communicators insights and advice from the C-suite of leading brands Matthew W. Ragas, Ron Culp |
| title_fullStr | Mastering business for strategic communicators insights and advice from the C-suite of leading brands Matthew W. Ragas, Ron Culp |
| title_full_unstemmed | Mastering business for strategic communicators insights and advice from the C-suite of leading brands Matthew W. Ragas, Ron Culp |
| title_short | Mastering business for strategic communicators |
| title_sort | mastering business for strategic communicators insights and advice from the c suite of leading brands |
| title_sub | insights and advice from the C-suite of leading brands |
| topic | Business communication Corporate culture Strategic planning |
| topic_facet | Business communication Corporate culture Strategic planning |
| url | https://www.emerald.com/insight/publication/doi/10.1108/9781787145030 |
| work_keys_str_mv | AT culpron masteringbusinessforstrategiccommunicatorsinsightsandadvicefromthecsuiteofleadingbrands AT ragasmattheww masteringbusinessforstrategiccommunicatorsinsightsandadvicefromthecsuiteofleadingbrands |