Verfügbarkeit: Strategic marketing management in Asia

Strategic marketing management in Asia: case studies and lessons across industries

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Bibliographische Detailangaben
Weitere beteiligte Personen:	Andaleeb, Syed Saad (HerausgeberIn), Ḥasan, Khālid (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Bingley Emerald Group Publishing Limited 2016
Schlagwörter:	Business & Economics Business strategy Marketing > Management Marketing > Asia
Links:	https://www.emerald.com/insight/publication/doi/10.1108/9781786357458 https://www.emerald.com/insight/publication/doi/10.1108/9781786357458 https://www.emerald.com/insight/publication/doi/10.1108/9781786357458 https://www.emerald.com/insight/publication/doi/10.1108/9781786357458 https://www.emerald.com/insight/publication/doi/10.1108/9781786357458 https://www.emerald.com/insight/publication/doi/10.1108/9781786357458 https://www.emerald.com/insight/publication/doi/10.1108/9781786357458 https://www.emerald.com/insight/publication/doi/10.1108/9781786357458 https://www.emerald.com/insight/publication/doi/10.1108/9781786357458 https://www.emerald.com/insight/publication/doi/10.1108/9781786357458 https://www.emerald.com/insight/publication/doi/10.1108/9781786357458 https://www.emerald.com/insight/publication/doi/10.1108/9781786357458 https://www.emerald.com/insight/publication/doi/10.1108/9781786357458 https://www.emerald.com/insight/publication/doi/10.1108/9781786357458 https://www.emerald.com/insight/publication/doi/10.1108/9781786357458 https://www.emerald.com/insight/publication/doi/10.1108/9781786357458
Abstract:	With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses. Featuring top academics and practitioners, this book helps academics and students understand key issues, especially in the context of changing economic and related challenges in the Asian markets. Multi-industry case studies address how market opportunities need to be created, how to leverage constrained capabilities, and how to create sustainable, competitive advantage to pursue profitable growth in Asia. The case studies are drawn from across Asia, including Bangladesh, India, Sri Lanka, Malaysia, Myanmar, Pakistan, Vietnam and Singapore
Umfang:	1 Online-Ressource (592 Seiten)
ISBN:	9781786357458

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spellingShingle	Strategic marketing management in Asia case studies and lessons across industries Business & Economics Marketing Business strategy Marketing Management Marketing Asia
title	Strategic marketing management in Asia case studies and lessons across industries
title_auth	Strategic marketing management in Asia case studies and lessons across industries
title_exact_search	Strategic marketing management in Asia case studies and lessons across industries
title_full	Strategic marketing management in Asia case studies and lessons across industries foreword by Jaideep Prabhu ; endorsements by Jagdish Sheth, Kasturi Rangan, Abdul Mannan ; edited by Syed Saad Andaleeb, Khalid Hasan
title_fullStr	Strategic marketing management in Asia case studies and lessons across industries foreword by Jaideep Prabhu ; endorsements by Jagdish Sheth, Kasturi Rangan, Abdul Mannan ; edited by Syed Saad Andaleeb, Khalid Hasan
title_full_unstemmed	Strategic marketing management in Asia case studies and lessons across industries foreword by Jaideep Prabhu ; endorsements by Jagdish Sheth, Kasturi Rangan, Abdul Mannan ; edited by Syed Saad Andaleeb, Khalid Hasan
title_short	Strategic marketing management in Asia
title_sort	strategic marketing management in asia case studies and lessons across industries
title_sub	case studies and lessons across industries
topic	Business & Economics Marketing Business strategy Marketing Management Marketing Asia
topic_facet	Business & Economics Business strategy Marketing Management Marketing Asia
url	https://www.emerald.com/insight/publication/doi/10.1108/9781786357458
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