Verfügbarkeit: Advertising media planning | Technische Universität München

Advertising media planning: a brand management approach

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Bibliographische Detailangaben
Beteiligte Personen:	Kelley, Larry D. 1955- (VerfasserIn), Sheehan, Kim Bartel 1958- (VerfasserIn), Dobias, Lisa (VerfasserIn), Koranda, David E. (VerfasserIn), Jugenheimer, Donald W. 1943- (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	New York, NY ; London Routledge 2023
Ausgabe:	Fifth edition
Schlagwörter:	Advertising media planning Brand name products Marketing Mediaplanung Werbung Markenpolitik
Beschreibung:	Includes bibliographical references and index
Umfang:	IX, 301 Seiten
ISBN:	9781032192154

Internformat

MARC


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245	1	0	\|a Advertising media planning \|b a brand management approach \|c Larry D. Kelley, Kim Bartel Sheehan, Lisa Dobias, David E. Koranda with Donald W. Jugenheimer
250			\|a Fifth edition
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300			\|a IX, 301 Seiten
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650		4	\|a Brand name products
650		4	\|a Marketing
650	0	7	\|a Mediaplanung \|0 (DE-588)4038221-7 \|2 gnd \|9 rswk-swf
650	0	7	\|a Werbung \|0 (DE-588)4065541-6 \|2 gnd \|9 rswk-swf
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700	1		\|a Koranda, David E. \|e Verfasser \|4 aut
700	1		\|a Jugenheimer, Donald W. \|d 1943- \|e Verfasser \|0 (DE-588)170361411 \|4 aut
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943	1		\|a oai:aleph.bib-bvb.de:BVB01-034099667

Datensatz im Suchindex

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author_facet	Kelley, Larry D. 1955- Sheehan, Kim Bartel 1958- Dobias, Lisa Koranda, David E. Jugenheimer, Donald W. 1943-
author_role	aut aut aut aut aut
author_sort	Kelley, Larry D. 1955-
author_variant	l d k ld ldk k b s kb kbs l d ld d e k de dek d w j dw dwj
building	Verbundindex
bvnumber	BV048834129
classification_rvk	QP 632
ctrlnum	(OCoLC)1362481490 (DE-599)BVBBV048834129
discipline	Wirtschaftswissenschaften
edition	Fifth edition
format	Book
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id	DE-604.BV048834129
illustrated	Not Illustrated
indexdate	2024-12-20T19:53:14Z
institution	BVB
isbn	9781032192154
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-034099667
oclc_num	1362481490
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owner	DE-1050
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physical	IX, 301 Seiten
publishDate	2023
publishDateSearch	2023
publishDateSort	2023
publisher	Routledge
record_format	marc
spelling	Kelley, Larry D. 1955- Verfasser (DE-588)173680631 aut Advertising media planning a brand management approach Larry D. Kelley, Kim Bartel Sheehan, Lisa Dobias, David E. Koranda with Donald W. Jugenheimer Fifth edition New York, NY ; London Routledge 2023 IX, 301 Seiten txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Advertising media planning Brand name products Marketing Mediaplanung (DE-588)4038221-7 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Mediaplanung (DE-588)4038221-7 s Markenpolitik (DE-588)4144679-3 s DE-604 Werbung (DE-588)4065541-6 s 1\p DE-604 Sheehan, Kim Bartel 1958- Verfasser (DE-588)1018464581 aut Dobias, Lisa Verfasser aut Koranda, David E. Verfasser aut Jugenheimer, Donald W. 1943- Verfasser (DE-588)170361411 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Kelley, Larry D. 1955- Sheehan, Kim Bartel 1958- Dobias, Lisa Koranda, David E. Jugenheimer, Donald W. 1943- Advertising media planning a brand management approach Advertising media planning Brand name products Marketing Mediaplanung (DE-588)4038221-7 gnd Werbung (DE-588)4065541-6 gnd Markenpolitik (DE-588)4144679-3 gnd
subject_GND	(DE-588)4038221-7 (DE-588)4065541-6 (DE-588)4144679-3
title	Advertising media planning a brand management approach
title_auth	Advertising media planning a brand management approach
title_exact_search	Advertising media planning a brand management approach
title_full	Advertising media planning a brand management approach Larry D. Kelley, Kim Bartel Sheehan, Lisa Dobias, David E. Koranda with Donald W. Jugenheimer
title_fullStr	Advertising media planning a brand management approach Larry D. Kelley, Kim Bartel Sheehan, Lisa Dobias, David E. Koranda with Donald W. Jugenheimer
title_full_unstemmed	Advertising media planning a brand management approach Larry D. Kelley, Kim Bartel Sheehan, Lisa Dobias, David E. Koranda with Donald W. Jugenheimer
title_short	Advertising media planning
title_sort	advertising media planning a brand management approach
title_sub	a brand management approach
topic	Advertising media planning Brand name products Marketing Mediaplanung (DE-588)4038221-7 gnd Werbung (DE-588)4065541-6 gnd Markenpolitik (DE-588)4144679-3 gnd
topic_facet	Advertising media planning Brand name products Marketing Mediaplanung Werbung Markenpolitik
work_keys_str_mv	AT kelleylarryd advertisingmediaplanningabrandmanagementapproach AT sheehankimbartel advertisingmediaplanningabrandmanagementapproach AT dobiaslisa advertisingmediaplanningabrandmanagementapproach AT korandadavide advertisingmediaplanningabrandmanagementapproach AT jugenheimerdonaldw advertisingmediaplanningabrandmanagementapproach

Verfügbarkeit

MARC

Datensatz im Suchindex

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