Promoting organizational performance through 5G and agile marketing:
This book will provide knowledge and skills to allow readers with the ability to understand the evolution and trends of marketing, its implications in organizations and customer relationship while consolidating concepts introduced in recent years and looking at possible opportunities to broaden the...
Gespeichert in:
| Weitere beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hershey, Pennsylvania
IGI Global
2023
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
|
| Schlagwörter: | |
| Links: | https://doi.org/10.4018/978-1-6684-5523-4 https://doi.org/10.4018/978-1-6684-5523-4 https://doi.org/10.4018/978-1-6684-5523-4 https://doi.org/10.4018/978-1-6684-5523-4 https://doi.org/10.4018/978-1-6684-5523-4 https://doi.org/10.4018/978-1-6684-5523-4 |
| Zusammenfassung: | This book will provide knowledge and skills to allow readers with the ability to understand the evolution and trends of marketing, its implications in organizations and customer relationship while consolidating concepts introduced in recent years and looking at possible opportunities to broaden the breadth of marketing, demonstrating its interdisciplinarity. |
| Umfang: | 1 Online-Ressource (some color) |
| ISBN: | 9781668455258 |
| DOI: | 10.4018/978-1-6684-5523-4 |
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| discipline | Informatik Wirtschaftswissenschaften |
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| id | DE-604.BV048617324 |
| illustrated | Not Illustrated |
| indexdate | 2025-01-11T15:38:04Z |
| institution | BVB |
| isbn | 9781668455258 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033992597 |
| oclc_num | 1356730311 |
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| physical | 1 Online-Ressource (some color) |
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| publisher | IGI Global |
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| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| spellingShingle | Promoting organizational performance through 5G and agile marketing Performance technology Marketing Organizational behavior |
| title | Promoting organizational performance through 5G and agile marketing |
| title_auth | Promoting organizational performance through 5G and agile marketing |
| title_exact_search | Promoting organizational performance through 5G and agile marketing |
| title_full | Promoting organizational performance through 5G and agile marketing José Duarte Santos, Bruno Miguel Sousa |
| title_fullStr | Promoting organizational performance through 5G and agile marketing José Duarte Santos, Bruno Miguel Sousa |
| title_full_unstemmed | Promoting organizational performance through 5G and agile marketing José Duarte Santos, Bruno Miguel Sousa |
| title_short | Promoting organizational performance through 5G and agile marketing |
| title_sort | promoting organizational performance through 5g and agile marketing |
| topic | Performance technology Marketing Organizational behavior |
| topic_facet | Performance technology Marketing Organizational behavior |
| url | https://doi.org/10.4018/978-1-6684-5523-4 |
| work_keys_str_mv | AT santosjoseduarte promotingorganizationalperformancethrough5gandagilemarketing AT sousabrunomiguel promotingorganizationalperformancethrough5gandagilemarketing |