Brand storytelling in the digital age: theories, practice and application
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Cham
Palgrave Macmillan
2020
Cham Springer International Publishing |
| Schlagwörter: | |
| Umfang: | XXI, 100 Seiten 4 Illustrationen, 1 Illustration (farbig) |
| ISBN: | 9783030590840 9783030590857 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV048600148 | ||
| 003 | DE-604 | ||
| 005 | 20250102 | ||
| 007 | t| | ||
| 008 | 221208s2020 xx a||| |||| 00||| eng d | ||
| 020 | |a 9783030590840 |c Print |9 978-3-030-59084-0 | ||
| 020 | |a 9783030590857 |c Online |9 978-3-030-59085-7 | ||
| 035 | |a (OCoLC)1398960458 | ||
| 035 | |a (DE-599)BVBBV048600148 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-522 | ||
| 082 | 0 | |a 658.827 |2 23 | |
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 084 | |a WIR 000 |2 stub | ||
| 100 | 1 | |a Moin, S. M. A. |e Verfasser |0 (DE-588)1275643426 |4 aut | |
| 245 | 1 | 0 | |a Brand storytelling in the digital age |b theories, practice and application |c by S M A Moin |
| 264 | 1 | |a Cham |b Palgrave Macmillan |c 2020 | |
| 264 | 1 | |a Cham |b Springer International Publishing | |
| 300 | |a XXI, 100 Seiten |b 4 Illustrationen, 1 Illustration (farbig) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Branding | |
| 650 | 4 | |a Online Marketing/Social Media | |
| 650 | 4 | |a Innovation/Technology Management | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Management | |
| 650 | 4 | |a Industrial management | |
| 650 | 0 | 7 | |a Erzählen |0 (DE-588)4132307-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marke |0 (DE-588)4074577-6 |2 gnd |9 rswk-swf |
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| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marke |0 (DE-588)4074577-6 |D s |
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Datensatz im Suchindex
| _version_ | 1823668074032660480 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Moin, S. M. A. |
| author_GND | (DE-588)1275643426 |
| author_facet | Moin, S. M. A. |
| author_role | aut |
| author_sort | Moin, S. M. A. |
| author_variant | s m a m sma smam |
| building | Verbundindex |
| bvnumber | BV048600148 |
| classification_rvk | QP 624 |
| classification_tum | WIR 000 |
| ctrlnum | (OCoLC)1398960458 (DE-599)BVBBV048600148 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV048600148 |
| illustrated | Illustrated |
| indexdate | 2025-02-10T11:03:23Z |
| institution | BVB |
| isbn | 9783030590840 9783030590857 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033975683 |
| oclc_num | 1398960458 |
| open_access_boolean | |
| owner | DE-522 |
| owner_facet | DE-522 |
| physical | XXI, 100 Seiten 4 Illustrationen, 1 Illustration (farbig) |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Palgrave Macmillan Springer International Publishing |
| record_format | marc |
| spelling | Moin, S. M. A. Verfasser (DE-588)1275643426 aut Brand storytelling in the digital age theories, practice and application by S M A Moin Cham Palgrave Macmillan 2020 Cham Springer International Publishing XXI, 100 Seiten 4 Illustrationen, 1 Illustration (farbig) txt rdacontent n rdamedia nc rdacarrier Branding Online Marketing/Social Media Innovation/Technology Management Branding (Marketing) Internet marketing Management Industrial management Erzählen (DE-588)4132307-5 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Narrativität (DE-588)4379691-6 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Marke (DE-588)4074577-6 s Erzählen (DE-588)4132307-5 s Narrativität (DE-588)4379691-6 s DE-604 Markenpolitik (DE-588)4144679-3 s Erscheint auch als Druck-Ausgabe 978-3-030-59086-4 Erscheint auch als Online-Ausgabe 978-3-030-59085-7 |
| spellingShingle | Moin, S. M. A. Brand storytelling in the digital age theories, practice and application Branding Online Marketing/Social Media Innovation/Technology Management Branding (Marketing) Internet marketing Management Industrial management Erzählen (DE-588)4132307-5 gnd Marke (DE-588)4074577-6 gnd Narrativität (DE-588)4379691-6 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4132307-5 (DE-588)4074577-6 (DE-588)4379691-6 (DE-588)4144679-3 |
| title | Brand storytelling in the digital age theories, practice and application |
| title_auth | Brand storytelling in the digital age theories, practice and application |
| title_exact_search | Brand storytelling in the digital age theories, practice and application |
| title_full | Brand storytelling in the digital age theories, practice and application by S M A Moin |
| title_fullStr | Brand storytelling in the digital age theories, practice and application by S M A Moin |
| title_full_unstemmed | Brand storytelling in the digital age theories, practice and application by S M A Moin |
| title_short | Brand storytelling in the digital age |
| title_sort | brand storytelling in the digital age theories practice and application |
| title_sub | theories, practice and application |
| topic | Branding Online Marketing/Social Media Innovation/Technology Management Branding (Marketing) Internet marketing Management Industrial management Erzählen (DE-588)4132307-5 gnd Marke (DE-588)4074577-6 gnd Narrativität (DE-588)4379691-6 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Branding Online Marketing/Social Media Innovation/Technology Management Branding (Marketing) Internet marketing Management Industrial management Erzählen Marke Narrativität Markenpolitik |
| work_keys_str_mv | AT moinsma brandstorytellinginthedigitalagetheoriespracticeandapplication |