Verfügbarkeit: The artisan brand | Technische Universität München

The artisan brand: entrepreneurship and marketing in contemporary craft economies

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Bibliographische Detailangaben
Weitere beteiligte Personen:	Mulholland, Jon (HerausgeberIn), Ricci, Alessandra (HerausgeberIn), Massi, Marta 1980- (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Cheltenham, UK ; Northampton, MA Edward Elgar Publishing [2022]
Schriftenreihe:	New horizons in marketing series
Links:	https://doi.org/10.4337/9781839106132 https://doi.org/10.4337/9781839106132 https://doi.org/10.4337/9781839106132 https://doi.org/10.4337/9781839106132 https://doi.org/10.4337/9781839106132 https://doi.org/10.4337/9781839106132 https://doi.org/10.4337/9781839106132 https://doi.org/10.4337/9781839106132 https://doi.org/10.4337/9781839106132 https://doi.org/10.4337/9781839106132
Beschreibung:	Titel und Verantwortlichkeitsangabe der Landingpage entnommen, da kein Titelblatt vorhanden (Elgaronline)
Umfang:	1 Online-Ressource (xv, 245 Seiten) Illustrationen
ISBN:	9781839106132
DOI:	10.4337/9781839106132

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series2	New horizons in marketing series
spellingShingle	The artisan brand entrepreneurship and marketing in contemporary craft economies
title	The artisan brand entrepreneurship and marketing in contemporary craft economies
title_auth	The artisan brand entrepreneurship and marketing in contemporary craft economies
title_exact_search	The artisan brand entrepreneurship and marketing in contemporary craft economies
title_full	The artisan brand entrepreneurship and marketing in contemporary craft economies edited by Jon Mulholland, Alessandra Ricci, and Marta Massi
title_fullStr	The artisan brand entrepreneurship and marketing in contemporary craft economies edited by Jon Mulholland, Alessandra Ricci, and Marta Massi
title_full_unstemmed	The artisan brand entrepreneurship and marketing in contemporary craft economies edited by Jon Mulholland, Alessandra Ricci, and Marta Massi
title_short	The artisan brand
title_sort	the artisan brand entrepreneurship and marketing in contemporary craft economies
title_sub	entrepreneurship and marketing in contemporary craft economies
url	https://doi.org/10.4337/9781839106132
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