Sales and revenue generation in sport business:
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Champaign, IL
Human Kinetics
[2022]
|
| Schlagwörter: | |
| Abstract: | "Sales and Revenue Generation in Sport Business provides a comprehensive overview of the many ways in which sport organizations generate revenues from inside sales to sponsorship to fundraising to corporate and foundation grants to concessions and merchandising to broadcasting and multimedia to social media revenues. A five-step process for generating revenues is presented with the textbook (the PRO Method). The text does not focus on one single segment of the industry (e.g., professional sport), but can be applied in many segments of the industry from elite sport organizations to those more recreational in nature"-- |
| Umfang: | xi, 331 Seiten Illustrationen |
| ISBN: | 9781492594222 |
Internformat
MARC
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|---|---|---|---|
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| 020 | |a 9781492594222 |c paperback |9 978-1-4925-9422-2 | ||
| 035 | |a (OCoLC)1350242951 | ||
| 035 | |a (DE-599)KXP1763811247 | ||
| 040 | |a DE-604 |b ger |e rda | ||
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| 100 | 1 | |a Shonk, David J. |d 1969- |e Verfasser |0 (DE-588)1046041657 |4 aut | |
| 245 | 1 | 0 | |a Sales and revenue generation in sport business |c David J. Shonk, PhD (James Madison University), James F. Weiner, PhD (University of Tampa) |
| 264 | 1 | |a Champaign, IL |b Human Kinetics |c [2022] | |
| 300 | |a xi, 331 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 520 | 3 | |a "Sales and Revenue Generation in Sport Business provides a comprehensive overview of the many ways in which sport organizations generate revenues from inside sales to sponsorship to fundraising to corporate and foundation grants to concessions and merchandising to broadcasting and multimedia to social media revenues. A five-step process for generating revenues is presented with the textbook (the PRO Method). The text does not focus on one single segment of the industry (e.g., professional sport), but can be applied in many segments of the industry from elite sport organizations to those more recreational in nature"-- | |
| 650 | 0 | 7 | |a Sport |0 (DE-588)4056366-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Management |0 (DE-588)4037278-9 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Sports administration | |
| 653 | 0 | |a Sports / Marketing | |
| 653 | 0 | |a Revenue management | |
| 653 | 0 | |a Sports / Economic aspects | |
| 689 | 0 | 0 | |a Sport |0 (DE-588)4056366-2 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Sport |0 (DE-588)4056366-2 |D s |
| 689 | 1 | 1 | |a Management |0 (DE-588)4037278-9 |D s |
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| 700 | 1 | |a Weiner, James F. |e Verfasser |0 (DE-588)1271648865 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, epub |z 978-1-4925-9423-9 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, pdf |z 978-1-4925-9424-6 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-033920908 | |
Datensatz im Suchindex
| _version_ | 1818990042757988352 |
|---|---|
| any_adam_object | |
| author | Shonk, David J. 1969- Weiner, James F. |
| author_GND | (DE-588)1046041657 (DE-588)1271648865 |
| author_facet | Shonk, David J. 1969- Weiner, James F. |
| author_role | aut aut |
| author_sort | Shonk, David J. 1969- |
| author_variant | d j s dj djs j f w jf jfw |
| building | Verbundindex |
| bvnumber | BV048544416 |
| callnumber-first | G - Geography, Anthropology, Recreation |
| callnumber-label | GV716 |
| callnumber-raw | GV716 |
| callnumber-search | GV716 |
| callnumber-sort | GV 3716 |
| callnumber-subject | GV - Leisure and Recreation |
| classification_rvk | ZX 6930 |
| ctrlnum | (OCoLC)1350242951 (DE-599)KXP1763811247 |
| discipline | Sport |
| format | Book |
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| id | DE-604.BV048544416 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T19:48:05Z |
| institution | BVB |
| isbn | 9781492594222 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033920908 |
| oclc_num | 1350242951 |
| open_access_boolean | |
| owner | DE-703 |
| owner_facet | DE-703 |
| physical | xi, 331 Seiten Illustrationen |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Human Kinetics |
| record_format | marc |
| spelling | Shonk, David J. 1969- Verfasser (DE-588)1046041657 aut Sales and revenue generation in sport business David J. Shonk, PhD (James Madison University), James F. Weiner, PhD (University of Tampa) Champaign, IL Human Kinetics [2022] xi, 331 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier "Sales and Revenue Generation in Sport Business provides a comprehensive overview of the many ways in which sport organizations generate revenues from inside sales to sponsorship to fundraising to corporate and foundation grants to concessions and merchandising to broadcasting and multimedia to social media revenues. A five-step process for generating revenues is presented with the textbook (the PRO Method). The text does not focus on one single segment of the industry (e.g., professional sport), but can be applied in many segments of the industry from elite sport organizations to those more recreational in nature"-- Sport (DE-588)4056366-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Sports administration Sports / Marketing Revenue management Sports / Economic aspects Sport (DE-588)4056366-2 s Marketing (DE-588)4037589-4 s DE-604 Management (DE-588)4037278-9 s Weiner, James F. Verfasser (DE-588)1271648865 aut Erscheint auch als Online-Ausgabe, epub 978-1-4925-9423-9 Erscheint auch als Online-Ausgabe, pdf 978-1-4925-9424-6 |
| spellingShingle | Shonk, David J. 1969- Weiner, James F. Sales and revenue generation in sport business Sport (DE-588)4056366-2 gnd Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4056366-2 (DE-588)4037589-4 (DE-588)4037278-9 |
| title | Sales and revenue generation in sport business |
| title_auth | Sales and revenue generation in sport business |
| title_exact_search | Sales and revenue generation in sport business |
| title_full | Sales and revenue generation in sport business David J. Shonk, PhD (James Madison University), James F. Weiner, PhD (University of Tampa) |
| title_fullStr | Sales and revenue generation in sport business David J. Shonk, PhD (James Madison University), James F. Weiner, PhD (University of Tampa) |
| title_full_unstemmed | Sales and revenue generation in sport business David J. Shonk, PhD (James Madison University), James F. Weiner, PhD (University of Tampa) |
| title_short | Sales and revenue generation in sport business |
| title_sort | sales and revenue generation in sport business |
| topic | Sport (DE-588)4056366-2 gnd Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Sport Marketing Management |
| work_keys_str_mv | AT shonkdavidj salesandrevenuegenerationinsportbusiness AT weinerjamesf salesandrevenuegenerationinsportbusiness |