Marketing for nonprofit organizations: insights and innovations
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Bibliographische Detailangaben
Beteilige Person: Grau, Stacy Landreth (VerfasserIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: New York Oxford University Press 2021
Ausgabe:Second edition
Schlagwörter:
Links:https://doi.org/10.1093/oso/9780190090807.001.0001
https://doi.org/10.1093/oso/9780190090807.001.0001
https://doi.org/10.1093/oso/9780190090807.001.0001
https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=6437621
https://doi.org/10.1093/oso/9780190090807.001.0001
https://doi.org/10.1093/oso/9780190090807.001.0001
Abstract:The second edition of Marketing for Nonprofit Organizations provides an in-depth overview of marketing methods for anyone working in or looking to start a nonprofit or social impact organizations. The book includes key topics within marketing for small- and medium-sized organization, including brand strategy, social media, market research, target audience selection, promotional tactics, and market valuation
Beschreibung:Revised edition of the author's Marketing for nonprofit organizations, [2014]
Umfang:1 Online-Ressource (vii, 225 Seiten) Illustrationen, Diagramme
ISBN:9780190090838
9780190090821
DOI:10.1093/oso/9780190090807.001.0001