Gendered marketing:
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Cheltenham, UK ; Northampton, MA, USA
Edward Elgar Puplishing
[2022]
|
| Schriftenreihe: | Gendered management
|
| Umfang: | vi, 158 Seiten Illustrationen |
| ISBN: | 9781839108815 9781035316922 |
Internformat
MARC
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| 003 | DE-604 | ||
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| 007 | t| | ||
| 008 | 221018s2022 xx a||| |||| 00||| eng d | ||
| 020 | |a 9781839108815 |c hbk. |9 978-1-83910-881-5 | ||
| 020 | |a 9781035316922 |c pbk. |9 978-1-03-531692-2 | ||
| 035 | |a (OCoLC)1349539160 | ||
| 035 | |a (DE-599)BVBBV048518929 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1050 |a DE-898 |a DE-11 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Maclaran, Pauline |d 1950- |e Verfasser |0 (DE-588)138921539 |4 aut | |
| 245 | 1 | 0 | |a Gendered marketing |c Pauline Maclaran (Professor of Marketing and Consumer Research, Department of Marketing, Royal Holloway, University of London, UK), Andreas Chatzidakis (Professor in Marketing, Department of Marketing, Royal Holloway, University of London, UK) |
| 264 | 1 | |a Cheltenham, UK ; Northampton, MA, USA |b Edward Elgar Puplishing |c [2022] | |
| 300 | |a vi, 158 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Gendered management | |
| 700 | 1 | |a Chatzidakis, Andreas |e Verfasser |0 (DE-588)1099987490 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-83910-882-2 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-033895852 | |
Datensatz im Suchindex
| _version_ | 1818989995725160448 |
|---|---|
| any_adam_object | |
| author | Maclaran, Pauline 1950- Chatzidakis, Andreas |
| author_GND | (DE-588)138921539 (DE-588)1099987490 |
| author_facet | Maclaran, Pauline 1950- Chatzidakis, Andreas |
| author_role | aut aut |
| author_sort | Maclaran, Pauline 1950- |
| author_variant | p m pm a c ac |
| building | Verbundindex |
| bvnumber | BV048518929 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)1349539160 (DE-599)BVBBV048518929 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV048518929 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T19:47:20Z |
| institution | BVB |
| isbn | 9781839108815 9781035316922 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033895852 |
| oclc_num | 1349539160 |
| open_access_boolean | |
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| owner_facet | DE-1050 DE-898 DE-BY-UBR DE-11 |
| physical | vi, 158 Seiten Illustrationen |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Edward Elgar Puplishing |
| record_format | marc |
| series2 | Gendered management |
| spelling | Maclaran, Pauline 1950- Verfasser (DE-588)138921539 aut Gendered marketing Pauline Maclaran (Professor of Marketing and Consumer Research, Department of Marketing, Royal Holloway, University of London, UK), Andreas Chatzidakis (Professor in Marketing, Department of Marketing, Royal Holloway, University of London, UK) Cheltenham, UK ; Northampton, MA, USA Edward Elgar Puplishing [2022] vi, 158 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Gendered management Chatzidakis, Andreas Verfasser (DE-588)1099987490 aut Erscheint auch als Online-Ausgabe 978-1-83910-882-2 |
| spellingShingle | Maclaran, Pauline 1950- Chatzidakis, Andreas Gendered marketing |
| title | Gendered marketing |
| title_auth | Gendered marketing |
| title_exact_search | Gendered marketing |
| title_full | Gendered marketing Pauline Maclaran (Professor of Marketing and Consumer Research, Department of Marketing, Royal Holloway, University of London, UK), Andreas Chatzidakis (Professor in Marketing, Department of Marketing, Royal Holloway, University of London, UK) |
| title_fullStr | Gendered marketing Pauline Maclaran (Professor of Marketing and Consumer Research, Department of Marketing, Royal Holloway, University of London, UK), Andreas Chatzidakis (Professor in Marketing, Department of Marketing, Royal Holloway, University of London, UK) |
| title_full_unstemmed | Gendered marketing Pauline Maclaran (Professor of Marketing and Consumer Research, Department of Marketing, Royal Holloway, University of London, UK), Andreas Chatzidakis (Professor in Marketing, Department of Marketing, Royal Holloway, University of London, UK) |
| title_short | Gendered marketing |
| title_sort | gendered marketing |
| work_keys_str_mv | AT maclaranpauline genderedmarketing AT chatzidakisandreas genderedmarketing |