The why of the buy: consumer behavior and fashion marketing
Consumer behaviour affects the fashion industry in design, production, merchandising and promotion at all levels as much as it affects retailing. This edition continues to address how psychology, sociology, and culture all influence the how, what, when, where, and why of the buy
Gespeichert in:
| Beteiligte Personen: | , , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
[London]
Bloomsbury Fashion Central
2023
[New York] Fairchild Books 2023 |
| Ausgabe: | Third Edition |
| Schlagwörter: | |
| Links: | https://doi.org/10.5040/9781501382222?locatt=label:secondary_bloomsburyFashionCentral https://doi.org/10.5040/9781501382222?locatt=label:secondary_bloomsburyFashionCentral |
| Zusammenfassung: | Consumer behaviour affects the fashion industry in design, production, merchandising and promotion at all levels as much as it affects retailing. This edition continues to address how psychology, sociology, and culture all influence the how, what, when, where, and why of the buy |
| Umfang: | 1 Online-Ressource (xvi, 293 Seiten) Illustrationen |
| ISBN: | 9781501382222 |
| DOI: | 10.5040/9781501382222 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV048465994 | ||
| 003 | DE-604 | ||
| 005 | 20240227 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 220913s2023 xx a||| o|||| 00||| eng d | ||
| 020 | |a 9781501382222 |9 978-1-5013-8222-2 | ||
| 035 | |a (OCoLC)1346095020 | ||
| 035 | |a (DE-599)BVBBV048465994 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-523 | ||
| 082 | 0 | |a 658.8342 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 084 | |a QR 526 |0 (DE-625)142045: |2 rvk | ||
| 100 | 1 | |a Divita, Lorynn |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The why of the buy |b consumer behavior and fashion marketing |c Lorynn Divita, Patricia Mink Rath, Stefani Bay, Richard Petrizzi and Penny Gill |
| 250 | |a Third Edition | ||
| 264 | 1 | |a [London] |b Bloomsbury Fashion Central |c 2023 | |
| 264 | 1 | |a [New York] |b Fairchild Books |c 2023 | |
| 300 | |a 1 Online-Ressource (xvi, 293 Seiten) |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 336 | |b sti |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 520 | |a Consumer behaviour affects the fashion industry in design, production, merchandising and promotion at all levels as much as it affects retailing. This edition continues to address how psychology, sociology, and culture all influence the how, what, when, where, and why of the buy | ||
| 650 | 4 | |a Fashion merchandising |x United States | |
| 650 | 4 | |a Consumer behavior |x United States | |
| 700 | 1 | |a Rath, Patricia Mink |0 (DE-588)1060927624 |4 aut | |
| 700 | 1 | |a Bay, Stefani |4 aut | |
| 700 | 1 | |a Petrizzi, Richard |4 aut | |
| 700 | 1 | |a Gill, Penny |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 978-1-5013-8228-4 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, PDF |z 978-1-5013-8224-6 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, EPUB |z 978-1-5013-8223-9 |
| 856 | 4 | 0 | |u https://doi.org/10.5040/9781501382222?locatt=label:secondary_bloomsburyFashionCentral |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-162-FBL | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-033843897 | |
| 966 | e | |u https://doi.org/10.5040/9781501382222?locatt=label:secondary_bloomsburyFashionCentral |l DE-523 |p ZDB-162-FBL |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1818989899168088064 |
|---|---|
| any_adam_object | |
| author | Divita, Lorynn Rath, Patricia Mink Bay, Stefani Petrizzi, Richard Gill, Penny |
| author_GND | (DE-588)1060927624 |
| author_facet | Divita, Lorynn Rath, Patricia Mink Bay, Stefani Petrizzi, Richard Gill, Penny |
| author_role | aut aut aut aut aut |
| author_sort | Divita, Lorynn |
| author_variant | l d ld p m r pm pmr s b sb r p rp p g pg |
| building | Verbundindex |
| bvnumber | BV048465994 |
| classification_rvk | QP 600 QP 624 QP 630 QR 526 |
| collection | ZDB-162-FBL |
| ctrlnum | (OCoLC)1346095020 (DE-599)BVBBV048465994 |
| dewey-full | 658.8342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8342 |
| dewey-search | 658.8342 |
| dewey-sort | 3658.8342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.5040/9781501382222 |
| edition | Third Edition |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02289nam a2200505 c 4500</leader><controlfield tag="001">BV048465994</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20240227 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">220913s2023 xx a||| o|||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781501382222</subfield><subfield code="9">978-1-5013-8222-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1346095020</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV048465994</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-523</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8342</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QR 526</subfield><subfield code="0">(DE-625)142045:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Divita, Lorynn</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The why of the buy</subfield><subfield code="b">consumer behavior and fashion marketing</subfield><subfield code="c">Lorynn Divita, Patricia Mink Rath, Stefani Bay, Richard Petrizzi and Penny Gill</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Third Edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">[London]</subfield><subfield code="b">Bloomsbury Fashion Central</subfield><subfield code="c">2023</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">[New York]</subfield><subfield code="b">Fairchild Books</subfield><subfield code="c">2023</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xvi, 293 Seiten)</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">sti</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Consumer behaviour affects the fashion industry in design, production, merchandising and promotion at all levels as much as it affects retailing. This edition continues to address how psychology, sociology, and culture all influence the how, what, when, where, and why of the buy</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Fashion merchandising</subfield><subfield code="x">United States</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer behavior</subfield><subfield code="x">United States</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Rath, Patricia Mink</subfield><subfield code="0">(DE-588)1060927624</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Bay, Stefani</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Petrizzi, Richard</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Gill, Penny</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Paperback</subfield><subfield code="z">978-1-5013-8228-4</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe, PDF</subfield><subfield code="z">978-1-5013-8224-6</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe, EPUB</subfield><subfield code="z">978-1-5013-8223-9</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.5040/9781501382222?locatt=label:secondary_bloomsburyFashionCentral</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-162-FBL</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-033843897</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.5040/9781501382222?locatt=label:secondary_bloomsburyFashionCentral</subfield><subfield code="l">DE-523</subfield><subfield code="p">ZDB-162-FBL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV048465994 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T19:45:48Z |
| institution | BVB |
| isbn | 9781501382222 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033843897 |
| oclc_num | 1346095020 |
| open_access_boolean | |
| owner | DE-523 |
| owner_facet | DE-523 |
| physical | 1 Online-Ressource (xvi, 293 Seiten) Illustrationen |
| psigel | ZDB-162-FBL |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Bloomsbury Fashion Central Fairchild Books |
| record_format | marc |
| spelling | Divita, Lorynn Verfasser aut The why of the buy consumer behavior and fashion marketing Lorynn Divita, Patricia Mink Rath, Stefani Bay, Richard Petrizzi and Penny Gill Third Edition [London] Bloomsbury Fashion Central 2023 [New York] Fairchild Books 2023 1 Online-Ressource (xvi, 293 Seiten) Illustrationen txt rdacontent sti rdacontent c rdamedia cr rdacarrier Consumer behaviour affects the fashion industry in design, production, merchandising and promotion at all levels as much as it affects retailing. This edition continues to address how psychology, sociology, and culture all influence the how, what, when, where, and why of the buy Fashion merchandising United States Consumer behavior United States Rath, Patricia Mink (DE-588)1060927624 aut Bay, Stefani aut Petrizzi, Richard aut Gill, Penny aut Erscheint auch als Druck-Ausgabe, Paperback 978-1-5013-8228-4 Erscheint auch als Online-Ausgabe, PDF 978-1-5013-8224-6 Erscheint auch als Online-Ausgabe, EPUB 978-1-5013-8223-9 https://doi.org/10.5040/9781501382222?locatt=label:secondary_bloomsburyFashionCentral Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Divita, Lorynn Rath, Patricia Mink Bay, Stefani Petrizzi, Richard Gill, Penny The why of the buy consumer behavior and fashion marketing Fashion merchandising United States Consumer behavior United States |
| title | The why of the buy consumer behavior and fashion marketing |
| title_auth | The why of the buy consumer behavior and fashion marketing |
| title_exact_search | The why of the buy consumer behavior and fashion marketing |
| title_full | The why of the buy consumer behavior and fashion marketing Lorynn Divita, Patricia Mink Rath, Stefani Bay, Richard Petrizzi and Penny Gill |
| title_fullStr | The why of the buy consumer behavior and fashion marketing Lorynn Divita, Patricia Mink Rath, Stefani Bay, Richard Petrizzi and Penny Gill |
| title_full_unstemmed | The why of the buy consumer behavior and fashion marketing Lorynn Divita, Patricia Mink Rath, Stefani Bay, Richard Petrizzi and Penny Gill |
| title_short | The why of the buy |
| title_sort | the why of the buy consumer behavior and fashion marketing |
| title_sub | consumer behavior and fashion marketing |
| topic | Fashion merchandising United States Consumer behavior United States |
| topic_facet | Fashion merchandising United States Consumer behavior United States |
| url | https://doi.org/10.5040/9781501382222?locatt=label:secondary_bloomsburyFashionCentral |
| work_keys_str_mv | AT divitalorynn thewhyofthebuyconsumerbehaviorandfashionmarketing AT rathpatriciamink thewhyofthebuyconsumerbehaviorandfashionmarketing AT baystefani thewhyofthebuyconsumerbehaviorandfashionmarketing AT petrizzirichard thewhyofthebuyconsumerbehaviorandfashionmarketing AT gillpenny thewhyofthebuyconsumerbehaviorandfashionmarketing |