Products for conscious consumers: developing, marketing and selling ethical products
Gespeichert in:
| Weitere beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
United Kingdom ; North America ; India ; Malaysia ; China
Emerald Publishing
2022
|
| Ausgabe: | First edition |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033764452&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | xiv, 242 Seiten Illustrationen, Diagramme |
| ISBN: | 9781802628388 |
Internformat
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Datensatz im Suchindex
| _version_ | 1819338442982555648 |
|---|---|
| adam_text | Table of Contents About the Contributors ix Foreword xv Part A Ethical Marketing Chapter 1 Products for Conscious Consumers - A General Introduction Vanessa Burgal Chapter 2 Ethical Marketing: Concepts and Reasons 3 15 Rehema Kagendo-Kiarie Chapter 3 Ethical Marketing: From Product Ideation to Commercialisation 35 Adriana Aschl Chapter 4 The Value of Consumer Awareness and Corporate Social Responsibility in Marketing: An Overview 49 Chibueze Clinton and Sarvjeet Kaur Chatrath Part В Consumer Ethics Chapter 5 The Relationship between Marketing and Consumer Choices Mario Di Giulio, Maria Angela Maina, Kimberly Mureithi, Livia Сапера and Sophie Gai 67
viii Table of Contents Dimensions of Conscious Consumption Julia Solovjovą, Oksana Yuldasheva and Olga Komikova Chapter 6 Chapter 7 Nudging and Boosting towards Sustainable Food Choices - A Systematic Literature Review of Cognitively Oriented Measures Julia Winterstein 89 113 Part C Environmental Marketing Chapter 8 Considering the Short-Term and Long-Term Impact of Products and Services on the Planet Okechukwu Ethelbert Amah and Según Jones Chapter 9 Marketing Sustainability: A Critical Consideration of Environmental Marketing Strategies 135 151 Madhavi Venkatesan Chapter 10 CSR: A Business Gimmick? Fadwa Chaker 167 Part D Marketing for Society Chapter 11 Ethical New Product Development: A Case of Digital Loans Products in Kenya Thaisaiyi Zephania Opati 185 Chapter 12 Developing Good Goods and Services that Serve the Consumer James Ngugi Njuguna 205 Chapter 13 Learning as We Go: Responsibility, Sustainability and the Marketing Function 223 Kemi Ogunyemi Index 235
|
| any_adam_object | 1 |
| author2 | Ogunyemi, Kemi Burgal, Vanessa |
| author2_role | edt edt |
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| author_GND | (DE-588)1033328995 (DE-588)1267858400 |
| author_facet | Ogunyemi, Kemi Burgal, Vanessa |
| building | Verbundindex |
| bvnumber | BV048385671 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)1346084896 (DE-599)BVBBV048385671 |
| discipline | Wirtschaftswissenschaften |
| edition | First edition |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-12-20T19:43:27Z |
| institution | BVB |
| isbn | 9781802628388 |
| language | English |
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| physical | xiv, 242 Seiten Illustrationen, Diagramme |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Emerald Publishing |
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| spellingShingle | Products for conscious consumers developing, marketing and selling ethical products Produktentwicklung (DE-588)4139402-1 gnd Corporate Social Responsibility (DE-588)7697760-2 gnd Nachhaltigkeit (DE-588)4326464-5 gnd |
| subject_GND | (DE-588)4139402-1 (DE-588)7697760-2 (DE-588)4326464-5 (DE-588)4143413-4 |
| title | Products for conscious consumers developing, marketing and selling ethical products |
| title_auth | Products for conscious consumers developing, marketing and selling ethical products |
| title_exact_search | Products for conscious consumers developing, marketing and selling ethical products |
| title_full | Products for conscious consumers developing, marketing and selling ethical products edited by Kemi Ogunyemi (Pan-Atlantic University, Nigeria) and Vanessa Burgal (Pan-Atlantic University, Nigeria) |
| title_fullStr | Products for conscious consumers developing, marketing and selling ethical products edited by Kemi Ogunyemi (Pan-Atlantic University, Nigeria) and Vanessa Burgal (Pan-Atlantic University, Nigeria) |
| title_full_unstemmed | Products for conscious consumers developing, marketing and selling ethical products edited by Kemi Ogunyemi (Pan-Atlantic University, Nigeria) and Vanessa Burgal (Pan-Atlantic University, Nigeria) |
| title_short | Products for conscious consumers |
| title_sort | products for conscious consumers developing marketing and selling ethical products |
| title_sub | developing, marketing and selling ethical products |
| topic | Produktentwicklung (DE-588)4139402-1 gnd Corporate Social Responsibility (DE-588)7697760-2 gnd Nachhaltigkeit (DE-588)4326464-5 gnd |
| topic_facet | Produktentwicklung Corporate Social Responsibility Nachhaltigkeit Aufsatzsammlung |
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