Products for conscious consumers: developing, marketing and selling ethical products

Products for Conscious Consumersis a guide for academics, students and professionals who want to measure and influence responsible consumer behaviour and attain genuine Green Marketing

Gespeichert in:
Bibliographische Detailangaben
Weitere beteiligte Personen: Ogunyemi, Kemi (HerausgeberIn), Burgal, Vanessa (HerausgeberIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: Bingley, United Kingdom ; North America ; Japan ; India ; Malaysia ; China Emerald Publishing 2022
Ausgabe:First edition
Schlagwörter:
Links:https://ebookcentral.proquest.com/lib/th-deggendorf/detail.action?docID=7021902
https://ebookcentral.proquest.com/lib/uniregensburg-ebooks/detail.action?docID=7021902
https://doi.org/10.1108/9781802628371
https://doi.org/10.1108/9781802628371
https://doi.org/10.1108/9781802628371
https://doi.org/10.1108/9781802628371
https://doi.org/10.1108/9781802628371
Zusammenfassung:Products for Conscious Consumersis a guide for academics, students and professionals who want to measure and influence responsible consumer behaviour and attain genuine Green Marketing
Umfang:1 Online-Ressource (xiv, 242 Seiten) Illustrationen, Diagramme
ISBN:9781802628371
9781802628395
DOI:10.1108/9781802628371