Visual merchandising fourth edition: Window displays and in-store experience
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
London
Laurence King Publishing
2021
|
| Schlagwörter: | |
| Umfang: | 1 Online-Ressource (399 Seiten) |
| ISBN: | 9781529423181 |
Internformat
MARC
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| 100 | 1 | |a Morgan, Tony |d 20. Jht. |e Verfasser |0 (DE-588)1089133014 |4 aut | |
| 245 | 1 | 0 | |a Visual merchandising fourth edition |b Window displays and in-store experience |
| 264 | 1 | |a London |b Laurence King Publishing |c 2021 | |
| 264 | 4 | |c ©2021 | |
| 300 | |a 1 Online-Ressource (399 Seiten) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 505 | 8 | |a Intro -- Title -- Copyright -- Contents -- Preface -- 1. The history of visual merchandising -- The Development of the Department Store -- 2. The role of a visual merchandiser -- What Makes a Good Visual Merchandiser? -- The Day-to-day Role of a Visual Merchandiser -- Visual Merchandising in a Department Store -- Key Roles -- Visual Merchandising of Multiple Chain Stores -- Visual Merchandising of Small Retail Outlets -- Visual Merchandising Online -- Measuring Success -- 3. Store design -- What Is Store Design? -- Why Is Store Design Important? -- Who Designs the Store? -- Pop-up Shops -- How Does Store Design Work? -- Store Study: Kurt Geiger -- 4. Windows -- The Importance of Windows -- Getting to Know Your Windows -- Planning a Window Display -- Themes and Schemes -- Budgeting -- Props -- Designing a Window Display -- Store Study: Printemps -- Colour -- Window Prepping -- Installing the Window Display -- Store Study: Louis Vuitton -- Lighting -- Signage and Graphics -- Film and Interactive Displays -- Window Calendars -- Maintenance and Budget -- Store Study: Fortnum & -- Mason -- 5. In-store visual merchandising -- What Is In-store Visual Merchandising? -- Product Adjacencies -- Floor Layouts -- Platinum, Gold, Silver and Bronze Areas -- Store Study: Bodega -- Fixtures and Fittings -- Wall Fixtures -- Product Handling -- In-store Displays -- Hot Shops -- Point of Sale and Add-on Sales -- Signage and Ticketing -- Case Study: Colorset -- Lighting -- Ambience -- Retail Maintenance and Budget -- Case Study: Harlequin -- 6. Mannequins -- Choosing and Using Mannequins -- Case Study: Hans Boodt Mannequins -- Purchasing Mannequins -- Dressing a Mannequin -- Securing a Mannequin -- Grouping Mannequins -- Maintenance -- 7. Training, technology and tools -- Training -- Portfolios -- Visual Merchandising Software -- Equipment -- Tools | |
| 505 | 8 | |a Health and Safety -- Lighting Chart -- Glossary -- Index -- Picture Credits -- Acknowledgements | |
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| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Morgan, Tony |t Visual Merchandising Fourth Edition |d London : Laurence King Publishing,c2021 |z 978-1-91394-732-3 |
| 912 | |a ZDB-30-PQE | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-033703432 | |
Datensatz im Suchindex
| _version_ | 1818989656793939968 |
|---|---|
| any_adam_object | |
| author | Morgan, Tony 20. Jht |
| author_GND | (DE-588)1089133014 |
| author_facet | Morgan, Tony 20. Jht |
| author_role | aut |
| author_sort | Morgan, Tony 20. Jht |
| author_variant | t m tm |
| building | Verbundindex |
| bvnumber | BV048324137 |
| collection | ZDB-30-PQE |
| contents | Intro -- Title -- Copyright -- Contents -- Preface -- 1. The history of visual merchandising -- The Development of the Department Store -- 2. The role of a visual merchandiser -- What Makes a Good Visual Merchandiser? -- The Day-to-day Role of a Visual Merchandiser -- Visual Merchandising in a Department Store -- Key Roles -- Visual Merchandising of Multiple Chain Stores -- Visual Merchandising of Small Retail Outlets -- Visual Merchandising Online -- Measuring Success -- 3. Store design -- What Is Store Design? -- Why Is Store Design Important? -- Who Designs the Store? -- Pop-up Shops -- How Does Store Design Work? -- Store Study: Kurt Geiger -- 4. Windows -- The Importance of Windows -- Getting to Know Your Windows -- Planning a Window Display -- Themes and Schemes -- Budgeting -- Props -- Designing a Window Display -- Store Study: Printemps -- Colour -- Window Prepping -- Installing the Window Display -- Store Study: Louis Vuitton -- Lighting -- Signage and Graphics -- Film and Interactive Displays -- Window Calendars -- Maintenance and Budget -- Store Study: Fortnum & -- Mason -- 5. In-store visual merchandising -- What Is In-store Visual Merchandising? -- Product Adjacencies -- Floor Layouts -- Platinum, Gold, Silver and Bronze Areas -- Store Study: Bodega -- Fixtures and Fittings -- Wall Fixtures -- Product Handling -- In-store Displays -- Hot Shops -- Point of Sale and Add-on Sales -- Signage and Ticketing -- Case Study: Colorset -- Lighting -- Ambience -- Retail Maintenance and Budget -- Case Study: Harlequin -- 6. Mannequins -- Choosing and Using Mannequins -- Case Study: Hans Boodt Mannequins -- Purchasing Mannequins -- Dressing a Mannequin -- Securing a Mannequin -- Grouping Mannequins -- Maintenance -- 7. Training, technology and tools -- Training -- Portfolios -- Visual Merchandising Software -- Equipment -- Tools Health and Safety -- Lighting Chart -- Glossary -- Index -- Picture Credits -- Acknowledgements |
| ctrlnum | (ZDB-30-PQE)EBC6961967 (ZDB-30-PAD)EBC6961967 (ZDB-89-EBL)EBL6961967 (OCoLC)1317324026 (DE-599)BVBBV048324137 |
| format | Electronic eBook |
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| id | DE-604.BV048324137 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T19:41:57Z |
| institution | BVB |
| isbn | 9781529423181 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033703432 |
| oclc_num | 1317324026 |
| open_access_boolean | |
| owner | DE-B170 |
| owner_facet | DE-B170 |
| physical | 1 Online-Ressource (399 Seiten) |
| psigel | ZDB-30-PQE |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Laurence King Publishing |
| record_format | marc |
| spelling | Morgan, Tony 20. Jht. Verfasser (DE-588)1089133014 aut Visual merchandising fourth edition Window displays and in-store experience London Laurence King Publishing 2021 ©2021 1 Online-Ressource (399 Seiten) txt rdacontent c rdamedia cr rdacarrier Intro -- Title -- Copyright -- Contents -- Preface -- 1. The history of visual merchandising -- The Development of the Department Store -- 2. The role of a visual merchandiser -- What Makes a Good Visual Merchandiser? -- The Day-to-day Role of a Visual Merchandiser -- Visual Merchandising in a Department Store -- Key Roles -- Visual Merchandising of Multiple Chain Stores -- Visual Merchandising of Small Retail Outlets -- Visual Merchandising Online -- Measuring Success -- 3. Store design -- What Is Store Design? -- Why Is Store Design Important? -- Who Designs the Store? -- Pop-up Shops -- How Does Store Design Work? -- Store Study: Kurt Geiger -- 4. Windows -- The Importance of Windows -- Getting to Know Your Windows -- Planning a Window Display -- Themes and Schemes -- Budgeting -- Props -- Designing a Window Display -- Store Study: Printemps -- Colour -- Window Prepping -- Installing the Window Display -- Store Study: Louis Vuitton -- Lighting -- Signage and Graphics -- Film and Interactive Displays -- Window Calendars -- Maintenance and Budget -- Store Study: Fortnum & -- Mason -- 5. In-store visual merchandising -- What Is In-store Visual Merchandising? -- Product Adjacencies -- Floor Layouts -- Platinum, Gold, Silver and Bronze Areas -- Store Study: Bodega -- Fixtures and Fittings -- Wall Fixtures -- Product Handling -- In-store Displays -- Hot Shops -- Point of Sale and Add-on Sales -- Signage and Ticketing -- Case Study: Colorset -- Lighting -- Ambience -- Retail Maintenance and Budget -- Case Study: Harlequin -- 6. Mannequins -- Choosing and Using Mannequins -- Case Study: Hans Boodt Mannequins -- Purchasing Mannequins -- Dressing a Mannequin -- Securing a Mannequin -- Grouping Mannequins -- Maintenance -- 7. Training, technology and tools -- Training -- Portfolios -- Visual Merchandising Software -- Equipment -- Tools Health and Safety -- Lighting Chart -- Glossary -- Index -- Picture Credits -- Acknowledgements Schaufenster (DE-588)4139595-5 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Schaufensterdekoration (DE-588)4139594-3 gnd rswk-swf Electronic books Schaufensterdekoration (DE-588)4139594-3 s DE-604 Werbung (DE-588)4065541-6 s Schaufenster (DE-588)4139595-5 s Erscheint auch als Druck-Ausgabe Morgan, Tony Visual Merchandising Fourth Edition London : Laurence King Publishing,c2021 978-1-91394-732-3 |
| spellingShingle | Morgan, Tony 20. Jht Visual merchandising fourth edition Window displays and in-store experience Intro -- Title -- Copyright -- Contents -- Preface -- 1. The history of visual merchandising -- The Development of the Department Store -- 2. The role of a visual merchandiser -- What Makes a Good Visual Merchandiser? -- The Day-to-day Role of a Visual Merchandiser -- Visual Merchandising in a Department Store -- Key Roles -- Visual Merchandising of Multiple Chain Stores -- Visual Merchandising of Small Retail Outlets -- Visual Merchandising Online -- Measuring Success -- 3. Store design -- What Is Store Design? -- Why Is Store Design Important? -- Who Designs the Store? -- Pop-up Shops -- How Does Store Design Work? -- Store Study: Kurt Geiger -- 4. Windows -- The Importance of Windows -- Getting to Know Your Windows -- Planning a Window Display -- Themes and Schemes -- Budgeting -- Props -- Designing a Window Display -- Store Study: Printemps -- Colour -- Window Prepping -- Installing the Window Display -- Store Study: Louis Vuitton -- Lighting -- Signage and Graphics -- Film and Interactive Displays -- Window Calendars -- Maintenance and Budget -- Store Study: Fortnum & -- Mason -- 5. In-store visual merchandising -- What Is In-store Visual Merchandising? -- Product Adjacencies -- Floor Layouts -- Platinum, Gold, Silver and Bronze Areas -- Store Study: Bodega -- Fixtures and Fittings -- Wall Fixtures -- Product Handling -- In-store Displays -- Hot Shops -- Point of Sale and Add-on Sales -- Signage and Ticketing -- Case Study: Colorset -- Lighting -- Ambience -- Retail Maintenance and Budget -- Case Study: Harlequin -- 6. Mannequins -- Choosing and Using Mannequins -- Case Study: Hans Boodt Mannequins -- Purchasing Mannequins -- Dressing a Mannequin -- Securing a Mannequin -- Grouping Mannequins -- Maintenance -- 7. Training, technology and tools -- Training -- Portfolios -- Visual Merchandising Software -- Equipment -- Tools Health and Safety -- Lighting Chart -- Glossary -- Index -- Picture Credits -- Acknowledgements Schaufenster (DE-588)4139595-5 gnd Werbung (DE-588)4065541-6 gnd Schaufensterdekoration (DE-588)4139594-3 gnd |
| subject_GND | (DE-588)4139595-5 (DE-588)4065541-6 (DE-588)4139594-3 |
| title | Visual merchandising fourth edition Window displays and in-store experience |
| title_auth | Visual merchandising fourth edition Window displays and in-store experience |
| title_exact_search | Visual merchandising fourth edition Window displays and in-store experience |
| title_full | Visual merchandising fourth edition Window displays and in-store experience |
| title_fullStr | Visual merchandising fourth edition Window displays and in-store experience |
| title_full_unstemmed | Visual merchandising fourth edition Window displays and in-store experience |
| title_short | Visual merchandising fourth edition |
| title_sort | visual merchandising fourth edition window displays and in store experience |
| title_sub | Window displays and in-store experience |
| topic | Schaufenster (DE-588)4139595-5 gnd Werbung (DE-588)4065541-6 gnd Schaufensterdekoration (DE-588)4139594-3 gnd |
| topic_facet | Schaufenster Werbung Schaufensterdekoration |
| work_keys_str_mv | AT morgantony visualmerchandisingfourtheditionwindowdisplaysandinstoreexperience |