Lexikon Handelsmanagement: Controlling - Führung - Marketing
Das vorliegende Nachschlagewerk enthält rund 800 stringent definierte Begriffe aus den vielfältigen Bereichen des Handelsmanagements - vom Controlling über die Logistik bis hin zu Marketing und Vertrieb. Die Begriffsdefinitionen sind wissenschaftlich fundiert, bleiben aber stets praxisnah
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| 245 | 1 | 0 | |a Lexikon Handelsmanagement |b Controlling - Führung - Marketing |c Hudetz, Kai |
| 250 | |a 1. Auflage | ||
| 264 | 1 | |a Frankfurt am Main |b dfv Mediengruppe |c 2009 | |
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| 490 | 0 | |a Der Handel. Edition | |
| 520 | |a Das vorliegende Nachschlagewerk enthält rund 800 stringent definierte Begriffe aus den vielfältigen Bereichen des Handelsmanagements - vom Controlling über die Logistik bis hin zu Marketing und Vertrieb. Die Begriffsdefinitionen sind wissenschaftlich fundiert, bleiben aber stets praxisnah | ||
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| 650 | 4 | |a Marketing | |
| 700 | 1 | |a Brüne, Klaus |4 edt | |
| 700 | 1 | |a Czech-Winkelmann, Susanne |4 edt | |
| 700 | 1 | |a Heidel, Bernhard |4 edt | |
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Record in the Search Index
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| adam_text | |
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| author | Hudetz, Kai |
| author2 | Brüne, Klaus Czech-Winkelmann, Susanne Heidel, Bernhard |
| author2_role | edt edt edt |
| author2_variant | k b kb s c w scw b h bh |
| author_facet | Hudetz, Kai Brüne, Klaus Czech-Winkelmann, Susanne Heidel, Bernhard |
| author_role | aut |
| author_sort | Hudetz, Kai |
| author_variant | k h kh |
| building | Verbundindex |
| bvnumber | BV048314160 |
| collection | ZDB-5-WMW |
| ctrlnum | (ZDB-5-WMW)9783866411036351 (OCoLC)1335407275 (DE-599)BVBBV048314160 |
| edition | 1. Auflage |
| format | Electronic eBook |
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| id | DE-604.BV048314160 |
| illustrated | Not Illustrated |
| indexdate | 2025-01-16T19:05:37Z |
| institution | BVB |
| isbn | 9783866411036 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033693664 |
| oclc_num | 1335407275 |
| open_access_boolean | |
| owner | DE-12 DE-91 DE-BY-TUM DE-898 DE-BY-UBR DE-703 DE-706 DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-20 DE-739 DE-1051 DE-860 DE-92 DE-861 DE-473 DE-BY-UBG DE-29 DE-824 DE-573 DE-1050 DE-858 DE-1043 DE-Aug4 DE-1102 DE-384 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-523 DE-M347 DE-521 DE-2070s DE-634 DE-859 |
| owner_facet | DE-12 DE-91 DE-BY-TUM DE-898 DE-BY-UBR DE-703 DE-706 DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-20 DE-739 DE-1051 DE-860 DE-92 DE-861 DE-473 DE-BY-UBG DE-29 DE-824 DE-573 DE-1050 DE-858 DE-1043 DE-Aug4 DE-1102 DE-384 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-523 DE-M347 DE-521 DE-2070s DE-634 DE-859 |
| physical | 1 Online-Ressource (351 Seiten) |
| psigel | ZDB-5-WMW |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | dfv Mediengruppe |
| record_format | marc |
| series2 | Der Handel. Edition |
| spellingShingle | Hudetz, Kai Lexikon Handelsmanagement Controlling - Führung - Marketing Handelsbetrieb Marketing |
| title | Lexikon Handelsmanagement Controlling - Führung - Marketing |
| title_auth | Lexikon Handelsmanagement Controlling - Führung - Marketing |
| title_exact_search | Lexikon Handelsmanagement Controlling - Führung - Marketing |
| title_full | Lexikon Handelsmanagement Controlling - Führung - Marketing Hudetz, Kai |
| title_fullStr | Lexikon Handelsmanagement Controlling - Führung - Marketing Hudetz, Kai |
| title_full_unstemmed | Lexikon Handelsmanagement Controlling - Führung - Marketing Hudetz, Kai |
| title_short | Lexikon Handelsmanagement |
| title_sort | lexikon handelsmanagement controlling fuhrung marketing |
| title_sub | Controlling - Führung - Marketing |
| topic | Handelsbetrieb Marketing |
| topic_facet | Handelsbetrieb Marketing |
| work_keys_str_mv | AT hudetzkai lexikonhandelsmanagementcontrollingfuhrungmarketing AT bruneklaus lexikonhandelsmanagementcontrollingfuhrungmarketing AT czechwinkelmannsusanne lexikonhandelsmanagementcontrollingfuhrungmarketing AT heidelbernhard lexikonhandelsmanagementcontrollingfuhrungmarketing |