Celebrating the Past and Future of Marketing and Discovery with Social Impact: 2021 AMS Virtual Annual Conference and World Marketing Congress
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Datensatz im Suchindex
| DE-BY-TUM_katkey | 2659466 |
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| _version_ | 1821936351671484416 |
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| author2 | Allen, Juliann Jochims, Bruna Wu, Shuang |
| author2_role | edt edt edt |
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| author_GND | (DE-588)1259434079 |
| author_facet | Allen, Juliann Jochims, Bruna Wu, Shuang |
| building | Verbundindex |
| bvnumber | BV048307438 |
| classification_rvk | QP 600 |
| classification_tum | WIR 000 |
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| ctrlnum | (ZDB-2-BUM)9783030953461 (OCoLC)1335398970 (DE-599)BVBBV048307438 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-030-95346-1 |
| format | Electronic eBook |
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| genre | (DE-588)1071861417 Konferenzschrift 2021 gnd-content |
| genre_facet | Konferenzschrift 2021 |
| id | DE-604.BV048307438 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T19:41:28Z |
| institution | BVB |
| isbn | 9783030953461 |
| issn | 2363-6173 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033687113 |
| oclc_num | 1335398970 |
| open_access_boolean | |
| owner | DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-11 |
| owner_facet | DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-11 |
| physical | 1 Online-Ressource (XLIX, 598 Seiten) 24 Illustrationen, 12 Illustrationen (farbig) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2022 |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Springer Springer International Publishing |
| record_format | marc |
| series2 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| spellingShingle | Celebrating the Past and Future of Marketing and Discovery with Social Impact 2021 AMS Virtual Annual Conference and World Marketing Congress Marketing Business Strategy and Leadership Consumer Behavior Strategic planning Leadership Consumer behavior Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)1071861417 |
| title | Celebrating the Past and Future of Marketing and Discovery with Social Impact 2021 AMS Virtual Annual Conference and World Marketing Congress |
| title_auth | Celebrating the Past and Future of Marketing and Discovery with Social Impact 2021 AMS Virtual Annual Conference and World Marketing Congress |
| title_exact_search | Celebrating the Past and Future of Marketing and Discovery with Social Impact 2021 AMS Virtual Annual Conference and World Marketing Congress |
| title_full | Celebrating the Past and Future of Marketing and Discovery with Social Impact 2021 AMS Virtual Annual Conference and World Marketing Congress edited by Juliann Allen, Bruna Jochims, Shuang Wu |
| title_fullStr | Celebrating the Past and Future of Marketing and Discovery with Social Impact 2021 AMS Virtual Annual Conference and World Marketing Congress edited by Juliann Allen, Bruna Jochims, Shuang Wu |
| title_full_unstemmed | Celebrating the Past and Future of Marketing and Discovery with Social Impact 2021 AMS Virtual Annual Conference and World Marketing Congress edited by Juliann Allen, Bruna Jochims, Shuang Wu |
| title_short | Celebrating the Past and Future of Marketing and Discovery with Social Impact |
| title_sort | celebrating the past and future of marketing and discovery with social impact 2021 ams virtual annual conference and world marketing congress |
| title_sub | 2021 AMS Virtual Annual Conference and World Marketing Congress |
| topic | Marketing Business Strategy and Leadership Consumer Behavior Strategic planning Leadership Consumer behavior Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Business Strategy and Leadership Consumer Behavior Strategic planning Leadership Consumer behavior Konferenzschrift 2021 |
| url | https://doi.org/10.1007/978-3-030-95346-1 |
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