Absolute essentials of advertising:
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London ; New York
Routledge
2022
|
| Schriftenreihe: | Absolute essentials of business and economics
Routledge focus |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033622055&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | 87 Seiten Illustrationen |
| ISBN: | 9781032007663 9781032007687 |
Internformat
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-033622055 | |
Datensatz im Suchindex
| _version_ | 1819325121304723456 |
|---|---|
| adam_text | Contents Foreword 1 Advertising 2 Advertising: Planning and strategy 3 Advertising theory 4 Advertising appeals 5 The creative development process viii 1 9 18 28 37 6 International advertising 44 7 Media 51 8 Media planning 62 9 Advertising measurement and metrics 69 10 Advertising: Industry structure and practice Index 77 86
|
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| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV048241575 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T19:39:22Z |
| institution | BVB |
| isbn | 9781032007663 9781032007687 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033622055 |
| oclc_num | 1335400171 |
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| owner_facet | DE-355 DE-BY-UBR DE-11 |
| physical | 87 Seiten Illustrationen |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Routledge |
| record_format | marc |
| series2 | Absolute essentials of business and economics Routledge focus |
| spellingShingle | Turnbull, Sarah Absolute essentials of advertising Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Absolute essentials of advertising |
| title_auth | Absolute essentials of advertising |
| title_exact_search | Absolute essentials of advertising |
| title_full | Absolute essentials of advertising Sarah Turnbull |
| title_fullStr | Absolute essentials of advertising Sarah Turnbull |
| title_full_unstemmed | Absolute essentials of advertising Sarah Turnbull |
| title_short | Absolute essentials of advertising |
| title_sort | absolute essentials of advertising |
| topic | Werbung (DE-588)4065541-6 gnd |
| topic_facet | Werbung |
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