The Artification of Luxury Fashion Brands: Synergies, Contaminations, and Hybridizations
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Cham
Springer International Publishing AG
2020
|
| Schriftenreihe: | Palgrave Studies in Practice: Global Fashion Brand Management Ser
|
| Schlagwörter: | |
| Links: | https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=6231457 |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Umfang: | 1 Online-Ressource (181 pages) |
| ISBN: | 9783030261214 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV048222879 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 220516s2020 xx o|||| 00||| eng d | ||
| 020 | |a 9783030261214 |9 978-3-030-26121-4 | ||
| 035 | |a (ZDB-30-PQE)EBC6231457 | ||
| 035 | |a (ZDB-30-PAD)EBC6231457 | ||
| 035 | |a (ZDB-89-EBL)EBL6231457 | ||
| 035 | |a (OCoLC)1180200382 | ||
| 035 | |a (DE-599)BVBBV048222879 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-2070s | ||
| 082 | 0 | |a 746.920688 | |
| 100 | 1 | |a Massi, Marta |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The Artification of Luxury Fashion Brands |b Synergies, Contaminations, and Hybridizations |
| 264 | 1 | |a Cham |b Springer International Publishing AG |c 2020 | |
| 264 | 4 | |c ©2020 | |
| 300 | |a 1 Online-Ressource (181 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Palgrave Studies in Practice: Global Fashion Brand Management Ser | |
| 500 | |a Description based on publisher supplied metadata and other sources | ||
| 505 | 8 | |a Intro -- Foreword: The Artification of Luxury-Why Now? -- Contents -- Notes on Contributors -- List of Figures -- List of Tables -- 1 When Fashion Meets Art: The Artification of Luxury Fashion Brands -- Introduction -- The Concept of Artification -- The Artification Process -- Artification in the Luxury Fashion Industry -- Artification and the Levels of Collaboration Between Art and Luxury Fashion -- Synergies -- Contaminations -- Hybridizations -- Conclusion and Introduction to the Chapters -- References -- 2 Sergio Rossi and Its Magic Kingdom: Artistic Interventions, Brand Identity Renewal, and Stakeholder Awareness -- Introduction -- Company Overview -- Company History -- Artification Strategy -- Corporate Social Responsibility, Brand Identity, and the Arts -- Research Method -- Introducing the Magic Kingdom of Sergio Rossi -- Davide Allieri and Billdor -- Ettore Favini and Vela al Terzo -- Vedovamazzei and Signature -- Archive Project Living Heritage -- Engaging with the Artists and the Art: Research Findings -- The Employees: Feeling Proud and Reconnected with the Production Process -- Connecting with the Local Community -- Relating to Other Companies -- The Artists -- Discussion and Implications -- References -- 3 Trussardi Art and Fashion: A Long-Distance Relationship? -- Introduction -- Company Overview -- Company History -- Artification Strategy -- The Nicola Trussardi Foundation: Positive Externalities of a Long-Distance Contamination -- An Exclusive Relationship -- Discussion -- Tradition and Innovation -- Legitimization -- Rarity and Universality -- Conclusion and Implications -- References -- 4 Guccification: Redefining Luxury Through Art-The Gucci Revolution -- Introduction -- Company Overview -- Company History -- The Kering Acquisition -- Artification Strategy -- Art Within Fashion -- Artistic Vision -- A Culture of Purpose | |
| 505 | 8 | |a Conclusion and Implications -- References -- 5 Christian Dior: The Art of Haute Couture -- Introduction -- Company Overview -- Company History -- Artification Strategy -- Heritagization Through the Celebration of the Creator as an Artist -- The Heritagization of the Brand -- The Spectacularization of the Brand: The Creative Director's "Signature" -- Discussion and Implications -- References -- 6 Balenciaga: The Master of Haute Couture -- Introduction -- Company Overview -- Company History -- Artification Strategy -- Conclusion and Implications -- References -- Index | |
| 650 | 4 | |a Fashion merchandising.. | |
| 650 | 4 | |a Fashion and art.. | |
| 650 | 4 | |a Fashion | |
| 650 | 0 | 7 | |a Haute couture |0 (DE-588)4245678-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Mode |0 (DE-588)4039792-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kleidung |0 (DE-588)4031011-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Luxusgut |0 (DE-588)4192138-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Modebranche |0 (DE-588)4123782-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Design |0 (DE-588)4011510-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kunst |0 (DE-588)4114333-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Bekleidungsindustrie |0 (DE-588)4005382-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Bildnerisches Gestalten |0 (DE-588)4006626-5 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Kleidung |0 (DE-588)4031011-5 |D s |
| 689 | 0 | 1 | |a Luxusgut |0 (DE-588)4192138-0 |D s |
| 689 | 0 | 2 | |a Modebranche |0 (DE-588)4123782-1 |D s |
| 689 | 0 | 3 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Bekleidungsindustrie |0 (DE-588)4005382-9 |D s |
| 689 | 1 | 1 | |a Luxusgut |0 (DE-588)4192138-0 |D s |
| 689 | 1 | 2 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | 3 | |a Bildnerisches Gestalten |0 (DE-588)4006626-5 |D s |
| 689 | 1 | |5 DE-604 | |
| 689 | 2 | 0 | |a Mode |0 (DE-588)4039792-0 |D s |
| 689 | 2 | 1 | |a Kunst |0 (DE-588)4114333-4 |D s |
| 689 | 2 | 2 | |a Design |0 (DE-588)4011510-0 |D s |
| 689 | 2 | |5 DE-604 | |
| 689 | 3 | 0 | |a Haute couture |0 (DE-588)4245678-2 |D s |
| 689 | 3 | |5 DE-604 | |
| 700 | 1 | |a Turrini, Alex |e Sonstige |4 oth | |
| 700 | 1 | |a Kapferer, Jean-Noël |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Massi, Marta |t The Artification of Luxury Fashion Brands |d Cham : Springer International Publishing AG,c2020 |z 9783030261207 |
| 912 | |a ZDB-30-PQE | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-033603612 | |
| 966 | e | |u https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=6231457 |l DE-2070s |p ZDB-30-PQE |q HWR_PDA_PQE |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1818989467442085888 |
|---|---|
| any_adam_object | |
| author | Massi, Marta |
| author_facet | Massi, Marta |
| author_role | aut |
| author_sort | Massi, Marta |
| author_variant | m m mm |
| building | Verbundindex |
| bvnumber | BV048222879 |
| collection | ZDB-30-PQE |
| contents | Intro -- Foreword: The Artification of Luxury-Why Now? -- Contents -- Notes on Contributors -- List of Figures -- List of Tables -- 1 When Fashion Meets Art: The Artification of Luxury Fashion Brands -- Introduction -- The Concept of Artification -- The Artification Process -- Artification in the Luxury Fashion Industry -- Artification and the Levels of Collaboration Between Art and Luxury Fashion -- Synergies -- Contaminations -- Hybridizations -- Conclusion and Introduction to the Chapters -- References -- 2 Sergio Rossi and Its Magic Kingdom: Artistic Interventions, Brand Identity Renewal, and Stakeholder Awareness -- Introduction -- Company Overview -- Company History -- Artification Strategy -- Corporate Social Responsibility, Brand Identity, and the Arts -- Research Method -- Introducing the Magic Kingdom of Sergio Rossi -- Davide Allieri and Billdor -- Ettore Favini and Vela al Terzo -- Vedovamazzei and Signature -- Archive Project Living Heritage -- Engaging with the Artists and the Art: Research Findings -- The Employees: Feeling Proud and Reconnected with the Production Process -- Connecting with the Local Community -- Relating to Other Companies -- The Artists -- Discussion and Implications -- References -- 3 Trussardi Art and Fashion: A Long-Distance Relationship? -- Introduction -- Company Overview -- Company History -- Artification Strategy -- The Nicola Trussardi Foundation: Positive Externalities of a Long-Distance Contamination -- An Exclusive Relationship -- Discussion -- Tradition and Innovation -- Legitimization -- Rarity and Universality -- Conclusion and Implications -- References -- 4 Guccification: Redefining Luxury Through Art-The Gucci Revolution -- Introduction -- Company Overview -- Company History -- The Kering Acquisition -- Artification Strategy -- Art Within Fashion -- Artistic Vision -- A Culture of Purpose Conclusion and Implications -- References -- 5 Christian Dior: The Art of Haute Couture -- Introduction -- Company Overview -- Company History -- Artification Strategy -- Heritagization Through the Celebration of the Creator as an Artist -- The Heritagization of the Brand -- The Spectacularization of the Brand: The Creative Director's "Signature" -- Discussion and Implications -- References -- 6 Balenciaga: The Master of Haute Couture -- Introduction -- Company Overview -- Company History -- Artification Strategy -- Conclusion and Implications -- References -- Index |
| ctrlnum | (ZDB-30-PQE)EBC6231457 (ZDB-30-PAD)EBC6231457 (ZDB-89-EBL)EBL6231457 (OCoLC)1180200382 (DE-599)BVBBV048222879 |
| dewey-full | 746.920688 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 746 - Textile arts |
| dewey-raw | 746.920688 |
| dewey-search | 746.920688 |
| dewey-sort | 3746.920688 |
| dewey-tens | 740 - Graphic arts and decorative arts |
| discipline | Kunstgeschichte |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>05626nam a2200793zc 4500</leader><controlfield tag="001">BV048222879</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">220516s2020 xx o|||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783030261214</subfield><subfield code="9">978-3-030-26121-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PQE)EBC6231457</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PAD)EBC6231457</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-89-EBL)EBL6231457</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1180200382</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV048222879</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-2070s</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">746.920688</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Massi, Marta</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The Artification of Luxury Fashion Brands</subfield><subfield code="b">Synergies, Contaminations, and Hybridizations</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cham</subfield><subfield code="b">Springer International Publishing AG</subfield><subfield code="c">2020</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">©2020</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (181 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Palgrave Studies in Practice: Global Fashion Brand Management Ser</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on publisher supplied metadata and other sources</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Intro -- Foreword: The Artification of Luxury-Why Now? -- Contents -- Notes on Contributors -- List of Figures -- List of Tables -- 1 When Fashion Meets Art: The Artification of Luxury Fashion Brands -- Introduction -- The Concept of Artification -- The Artification Process -- Artification in the Luxury Fashion Industry -- Artification and the Levels of Collaboration Between Art and Luxury Fashion -- Synergies -- Contaminations -- Hybridizations -- Conclusion and Introduction to the Chapters -- References -- 2 Sergio Rossi and Its Magic Kingdom: Artistic Interventions, Brand Identity Renewal, and Stakeholder Awareness -- Introduction -- Company Overview -- Company History -- Artification Strategy -- Corporate Social Responsibility, Brand Identity, and the Arts -- Research Method -- Introducing the Magic Kingdom of Sergio Rossi -- Davide Allieri and Billdor -- Ettore Favini and Vela al Terzo -- Vedovamazzei and Signature -- Archive Project Living Heritage -- Engaging with the Artists and the Art: Research Findings -- The Employees: Feeling Proud and Reconnected with the Production Process -- Connecting with the Local Community -- Relating to Other Companies -- The Artists -- Discussion and Implications -- References -- 3 Trussardi Art and Fashion: A Long-Distance Relationship? -- Introduction -- Company Overview -- Company History -- Artification Strategy -- The Nicola Trussardi Foundation: Positive Externalities of a Long-Distance Contamination -- An Exclusive Relationship -- Discussion -- Tradition and Innovation -- Legitimization -- Rarity and Universality -- Conclusion and Implications -- References -- 4 Guccification: Redefining Luxury Through Art-The Gucci Revolution -- Introduction -- Company Overview -- Company History -- The Kering Acquisition -- Artification Strategy -- Art Within Fashion -- Artistic Vision -- A Culture of Purpose</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Conclusion and Implications -- References -- 5 Christian Dior: The Art of Haute Couture -- Introduction -- Company Overview -- Company History -- Artification Strategy -- Heritagization Through the Celebration of the Creator as an Artist -- The Heritagization of the Brand -- The Spectacularization of the Brand: The Creative Director's "Signature" -- Discussion and Implications -- References -- 6 Balenciaga: The Master of Haute Couture -- Introduction -- Company Overview -- Company History -- Artification Strategy -- Conclusion and Implications -- References -- Index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Fashion merchandising..</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Fashion and art..</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Fashion</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Haute couture</subfield><subfield code="0">(DE-588)4245678-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Mode</subfield><subfield code="0">(DE-588)4039792-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kleidung</subfield><subfield code="0">(DE-588)4031011-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Luxusgut</subfield><subfield code="0">(DE-588)4192138-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Modebranche</subfield><subfield code="0">(DE-588)4123782-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Design</subfield><subfield code="0">(DE-588)4011510-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kunst</subfield><subfield code="0">(DE-588)4114333-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Bekleidungsindustrie</subfield><subfield code="0">(DE-588)4005382-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Bildnerisches Gestalten</subfield><subfield code="0">(DE-588)4006626-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Kleidung</subfield><subfield code="0">(DE-588)4031011-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Luxusgut</subfield><subfield code="0">(DE-588)4192138-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Modebranche</subfield><subfield code="0">(DE-588)4123782-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Bekleidungsindustrie</subfield><subfield code="0">(DE-588)4005382-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Luxusgut</subfield><subfield code="0">(DE-588)4192138-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="3"><subfield code="a">Bildnerisches Gestalten</subfield><subfield code="0">(DE-588)4006626-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Mode</subfield><subfield code="0">(DE-588)4039792-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Kunst</subfield><subfield code="0">(DE-588)4114333-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="2"><subfield code="a">Design</subfield><subfield code="0">(DE-588)4011510-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="3" ind2="0"><subfield code="a">Haute couture</subfield><subfield code="0">(DE-588)4245678-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Turrini, Alex</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Kapferer, Jean-Noël</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="a">Massi, Marta</subfield><subfield code="t">The Artification of Luxury Fashion Brands</subfield><subfield code="d">Cham : Springer International Publishing AG,c2020</subfield><subfield code="z">9783030261207</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PQE</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-033603612</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=6231457</subfield><subfield code="l">DE-2070s</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">HWR_PDA_PQE</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV048222879 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T19:38:56Z |
| institution | BVB |
| isbn | 9783030261214 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033603612 |
| oclc_num | 1180200382 |
| open_access_boolean | |
| owner | DE-2070s |
| owner_facet | DE-2070s |
| physical | 1 Online-Ressource (181 pages) |
| psigel | ZDB-30-PQE ZDB-30-PQE HWR_PDA_PQE |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Springer International Publishing AG |
| record_format | marc |
| series2 | Palgrave Studies in Practice: Global Fashion Brand Management Ser |
| spelling | Massi, Marta Verfasser aut The Artification of Luxury Fashion Brands Synergies, Contaminations, and Hybridizations Cham Springer International Publishing AG 2020 ©2020 1 Online-Ressource (181 pages) txt rdacontent c rdamedia cr rdacarrier Palgrave Studies in Practice: Global Fashion Brand Management Ser Description based on publisher supplied metadata and other sources Intro -- Foreword: The Artification of Luxury-Why Now? -- Contents -- Notes on Contributors -- List of Figures -- List of Tables -- 1 When Fashion Meets Art: The Artification of Luxury Fashion Brands -- Introduction -- The Concept of Artification -- The Artification Process -- Artification in the Luxury Fashion Industry -- Artification and the Levels of Collaboration Between Art and Luxury Fashion -- Synergies -- Contaminations -- Hybridizations -- Conclusion and Introduction to the Chapters -- References -- 2 Sergio Rossi and Its Magic Kingdom: Artistic Interventions, Brand Identity Renewal, and Stakeholder Awareness -- Introduction -- Company Overview -- Company History -- Artification Strategy -- Corporate Social Responsibility, Brand Identity, and the Arts -- Research Method -- Introducing the Magic Kingdom of Sergio Rossi -- Davide Allieri and Billdor -- Ettore Favini and Vela al Terzo -- Vedovamazzei and Signature -- Archive Project Living Heritage -- Engaging with the Artists and the Art: Research Findings -- The Employees: Feeling Proud and Reconnected with the Production Process -- Connecting with the Local Community -- Relating to Other Companies -- The Artists -- Discussion and Implications -- References -- 3 Trussardi Art and Fashion: A Long-Distance Relationship? -- Introduction -- Company Overview -- Company History -- Artification Strategy -- The Nicola Trussardi Foundation: Positive Externalities of a Long-Distance Contamination -- An Exclusive Relationship -- Discussion -- Tradition and Innovation -- Legitimization -- Rarity and Universality -- Conclusion and Implications -- References -- 4 Guccification: Redefining Luxury Through Art-The Gucci Revolution -- Introduction -- Company Overview -- Company History -- The Kering Acquisition -- Artification Strategy -- Art Within Fashion -- Artistic Vision -- A Culture of Purpose Conclusion and Implications -- References -- 5 Christian Dior: The Art of Haute Couture -- Introduction -- Company Overview -- Company History -- Artification Strategy -- Heritagization Through the Celebration of the Creator as an Artist -- The Heritagization of the Brand -- The Spectacularization of the Brand: The Creative Director's "Signature" -- Discussion and Implications -- References -- 6 Balenciaga: The Master of Haute Couture -- Introduction -- Company Overview -- Company History -- Artification Strategy -- Conclusion and Implications -- References -- Index Fashion merchandising.. Fashion and art.. Fashion Haute couture (DE-588)4245678-2 gnd rswk-swf Mode (DE-588)4039792-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Kleidung (DE-588)4031011-5 gnd rswk-swf Luxusgut (DE-588)4192138-0 gnd rswk-swf Modebranche (DE-588)4123782-1 gnd rswk-swf Design (DE-588)4011510-0 gnd rswk-swf Kunst (DE-588)4114333-4 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Bekleidungsindustrie (DE-588)4005382-9 gnd rswk-swf Bildnerisches Gestalten (DE-588)4006626-5 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Kleidung (DE-588)4031011-5 s Luxusgut (DE-588)4192138-0 s Modebranche (DE-588)4123782-1 s Markenpolitik (DE-588)4144679-3 s DE-604 Bekleidungsindustrie (DE-588)4005382-9 s Marketing (DE-588)4037589-4 s Bildnerisches Gestalten (DE-588)4006626-5 s Mode (DE-588)4039792-0 s Kunst (DE-588)4114333-4 s Design (DE-588)4011510-0 s Haute couture (DE-588)4245678-2 s Turrini, Alex Sonstige oth Kapferer, Jean-Noël Sonstige oth Erscheint auch als Druck-Ausgabe Massi, Marta The Artification of Luxury Fashion Brands Cham : Springer International Publishing AG,c2020 9783030261207 |
| spellingShingle | Massi, Marta The Artification of Luxury Fashion Brands Synergies, Contaminations, and Hybridizations Intro -- Foreword: The Artification of Luxury-Why Now? -- Contents -- Notes on Contributors -- List of Figures -- List of Tables -- 1 When Fashion Meets Art: The Artification of Luxury Fashion Brands -- Introduction -- The Concept of Artification -- The Artification Process -- Artification in the Luxury Fashion Industry -- Artification and the Levels of Collaboration Between Art and Luxury Fashion -- Synergies -- Contaminations -- Hybridizations -- Conclusion and Introduction to the Chapters -- References -- 2 Sergio Rossi and Its Magic Kingdom: Artistic Interventions, Brand Identity Renewal, and Stakeholder Awareness -- Introduction -- Company Overview -- Company History -- Artification Strategy -- Corporate Social Responsibility, Brand Identity, and the Arts -- Research Method -- Introducing the Magic Kingdom of Sergio Rossi -- Davide Allieri and Billdor -- Ettore Favini and Vela al Terzo -- Vedovamazzei and Signature -- Archive Project Living Heritage -- Engaging with the Artists and the Art: Research Findings -- The Employees: Feeling Proud and Reconnected with the Production Process -- Connecting with the Local Community -- Relating to Other Companies -- The Artists -- Discussion and Implications -- References -- 3 Trussardi Art and Fashion: A Long-Distance Relationship? -- Introduction -- Company Overview -- Company History -- Artification Strategy -- The Nicola Trussardi Foundation: Positive Externalities of a Long-Distance Contamination -- An Exclusive Relationship -- Discussion -- Tradition and Innovation -- Legitimization -- Rarity and Universality -- Conclusion and Implications -- References -- 4 Guccification: Redefining Luxury Through Art-The Gucci Revolution -- Introduction -- Company Overview -- Company History -- The Kering Acquisition -- Artification Strategy -- Art Within Fashion -- Artistic Vision -- A Culture of Purpose Conclusion and Implications -- References -- 5 Christian Dior: The Art of Haute Couture -- Introduction -- Company Overview -- Company History -- Artification Strategy -- Heritagization Through the Celebration of the Creator as an Artist -- The Heritagization of the Brand -- The Spectacularization of the Brand: The Creative Director's "Signature" -- Discussion and Implications -- References -- 6 Balenciaga: The Master of Haute Couture -- Introduction -- Company Overview -- Company History -- Artification Strategy -- Conclusion and Implications -- References -- Index Fashion merchandising.. Fashion and art.. Fashion Haute couture (DE-588)4245678-2 gnd Mode (DE-588)4039792-0 gnd Marketing (DE-588)4037589-4 gnd Kleidung (DE-588)4031011-5 gnd Luxusgut (DE-588)4192138-0 gnd Modebranche (DE-588)4123782-1 gnd Design (DE-588)4011510-0 gnd Kunst (DE-588)4114333-4 gnd Markenpolitik (DE-588)4144679-3 gnd Bekleidungsindustrie (DE-588)4005382-9 gnd Bildnerisches Gestalten (DE-588)4006626-5 gnd |
| subject_GND | (DE-588)4245678-2 (DE-588)4039792-0 (DE-588)4037589-4 (DE-588)4031011-5 (DE-588)4192138-0 (DE-588)4123782-1 (DE-588)4011510-0 (DE-588)4114333-4 (DE-588)4144679-3 (DE-588)4005382-9 (DE-588)4006626-5 (DE-588)4143413-4 |
| title | The Artification of Luxury Fashion Brands Synergies, Contaminations, and Hybridizations |
| title_auth | The Artification of Luxury Fashion Brands Synergies, Contaminations, and Hybridizations |
| title_exact_search | The Artification of Luxury Fashion Brands Synergies, Contaminations, and Hybridizations |
| title_full | The Artification of Luxury Fashion Brands Synergies, Contaminations, and Hybridizations |
| title_fullStr | The Artification of Luxury Fashion Brands Synergies, Contaminations, and Hybridizations |
| title_full_unstemmed | The Artification of Luxury Fashion Brands Synergies, Contaminations, and Hybridizations |
| title_short | The Artification of Luxury Fashion Brands |
| title_sort | the artification of luxury fashion brands synergies contaminations and hybridizations |
| title_sub | Synergies, Contaminations, and Hybridizations |
| topic | Fashion merchandising.. Fashion and art.. Fashion Haute couture (DE-588)4245678-2 gnd Mode (DE-588)4039792-0 gnd Marketing (DE-588)4037589-4 gnd Kleidung (DE-588)4031011-5 gnd Luxusgut (DE-588)4192138-0 gnd Modebranche (DE-588)4123782-1 gnd Design (DE-588)4011510-0 gnd Kunst (DE-588)4114333-4 gnd Markenpolitik (DE-588)4144679-3 gnd Bekleidungsindustrie (DE-588)4005382-9 gnd Bildnerisches Gestalten (DE-588)4006626-5 gnd |
| topic_facet | Fashion merchandising.. Fashion and art.. Fashion Haute couture Mode Marketing Kleidung Luxusgut Modebranche Design Kunst Markenpolitik Bekleidungsindustrie Bildnerisches Gestalten Aufsatzsammlung |
| work_keys_str_mv | AT massimarta theartificationofluxuryfashionbrandssynergiescontaminationsandhybridizations AT turrinialex theartificationofluxuryfashionbrandssynergiescontaminationsandhybridizations AT kapfererjeannoel theartificationofluxuryfashionbrandssynergiescontaminationsandhybridizations |