The Artification of Luxury Fashion Brands: Synergies, Contaminations, and Hybridizations
Gespeichert in:
Beteilige Person: | |
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Format: | Elektronisch E-Book |
Sprache: | Englisch |
Veröffentlicht: |
Cham
Springer International Publishing AG
2020
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Schriftenreihe: | Palgrave Studies in Practice: Global Fashion Brand Management Ser
|
Schlagwörter: | |
Links: | https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=6231457 |
Beschreibung: | Description based on publisher supplied metadata and other sources |
Umfang: | 1 Online-Ressource (181 pages) |
ISBN: | 9783030261214 |
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505 | 8 | |a Intro -- Foreword: The Artification of Luxury-Why Now? -- Contents -- Notes on Contributors -- List of Figures -- List of Tables -- 1 When Fashion Meets Art: The Artification of Luxury Fashion Brands -- Introduction -- The Concept of Artification -- The Artification Process -- Artification in the Luxury Fashion Industry -- Artification and the Levels of Collaboration Between Art and Luxury Fashion -- Synergies -- Contaminations -- Hybridizations -- Conclusion and Introduction to the Chapters -- References -- 2 Sergio Rossi and Its Magic Kingdom: Artistic Interventions, Brand Identity Renewal, and Stakeholder Awareness -- Introduction -- Company Overview -- Company History -- Artification Strategy -- Corporate Social Responsibility, Brand Identity, and the Arts -- Research Method -- Introducing the Magic Kingdom of Sergio Rossi -- Davide Allieri and Billdor -- Ettore Favini and Vela al Terzo -- Vedovamazzei and Signature -- Archive Project Living Heritage -- Engaging with the Artists and the Art: Research Findings -- The Employees: Feeling Proud and Reconnected with the Production Process -- Connecting with the Local Community -- Relating to Other Companies -- The Artists -- Discussion and Implications -- References -- 3 Trussardi Art and Fashion: A Long-Distance Relationship? -- Introduction -- Company Overview -- Company History -- Artification Strategy -- The Nicola Trussardi Foundation: Positive Externalities of a Long-Distance Contamination -- An Exclusive Relationship -- Discussion -- Tradition and Innovation -- Legitimization -- Rarity and Universality -- Conclusion and Implications -- References -- 4 Guccification: Redefining Luxury Through Art-The Gucci Revolution -- Introduction -- Company Overview -- Company History -- The Kering Acquisition -- Artification Strategy -- Art Within Fashion -- Artistic Vision -- A Culture of Purpose | |
505 | 8 | |a Conclusion and Implications -- References -- 5 Christian Dior: The Art of Haute Couture -- Introduction -- Company Overview -- Company History -- Artification Strategy -- Heritagization Through the Celebration of the Creator as an Artist -- The Heritagization of the Brand -- The Spectacularization of the Brand: The Creative Director's "Signature" -- Discussion and Implications -- References -- 6 Balenciaga: The Master of Haute Couture -- Introduction -- Company Overview -- Company History -- Artification Strategy -- Conclusion and Implications -- References -- Index | |
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Datensatz im Suchindex
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---|---|
any_adam_object | |
author | Massi, Marta |
author_facet | Massi, Marta |
author_role | aut |
author_sort | Massi, Marta |
author_variant | m m mm |
building | Verbundindex |
bvnumber | BV048222879 |
collection | ZDB-30-PQE |
contents | Intro -- Foreword: The Artification of Luxury-Why Now? -- Contents -- Notes on Contributors -- List of Figures -- List of Tables -- 1 When Fashion Meets Art: The Artification of Luxury Fashion Brands -- Introduction -- The Concept of Artification -- The Artification Process -- Artification in the Luxury Fashion Industry -- Artification and the Levels of Collaboration Between Art and Luxury Fashion -- Synergies -- Contaminations -- Hybridizations -- Conclusion and Introduction to the Chapters -- References -- 2 Sergio Rossi and Its Magic Kingdom: Artistic Interventions, Brand Identity Renewal, and Stakeholder Awareness -- Introduction -- Company Overview -- Company History -- Artification Strategy -- Corporate Social Responsibility, Brand Identity, and the Arts -- Research Method -- Introducing the Magic Kingdom of Sergio Rossi -- Davide Allieri and Billdor -- Ettore Favini and Vela al Terzo -- Vedovamazzei and Signature -- Archive Project Living Heritage -- Engaging with the Artists and the Art: Research Findings -- The Employees: Feeling Proud and Reconnected with the Production Process -- Connecting with the Local Community -- Relating to Other Companies -- The Artists -- Discussion and Implications -- References -- 3 Trussardi Art and Fashion: A Long-Distance Relationship? -- Introduction -- Company Overview -- Company History -- Artification Strategy -- The Nicola Trussardi Foundation: Positive Externalities of a Long-Distance Contamination -- An Exclusive Relationship -- Discussion -- Tradition and Innovation -- Legitimization -- Rarity and Universality -- Conclusion and Implications -- References -- 4 Guccification: Redefining Luxury Through Art-The Gucci Revolution -- Introduction -- Company Overview -- Company History -- The Kering Acquisition -- Artification Strategy -- Art Within Fashion -- Artistic Vision -- A Culture of Purpose Conclusion and Implications -- References -- 5 Christian Dior: The Art of Haute Couture -- Introduction -- Company Overview -- Company History -- Artification Strategy -- Heritagization Through the Celebration of the Creator as an Artist -- The Heritagization of the Brand -- The Spectacularization of the Brand: The Creative Director's "Signature" -- Discussion and Implications -- References -- 6 Balenciaga: The Master of Haute Couture -- Introduction -- Company Overview -- Company History -- Artification Strategy -- Conclusion and Implications -- References -- Index |
ctrlnum | (ZDB-30-PQE)EBC6231457 (ZDB-30-PAD)EBC6231457 (ZDB-89-EBL)EBL6231457 (OCoLC)1180200382 (DE-599)BVBBV048222879 |
dewey-full | 746.920688 |
dewey-hundreds | 700 - The arts |
dewey-ones | 746 - Textile arts |
dewey-raw | 746.920688 |
dewey-search | 746.920688 |
dewey-sort | 3746.920688 |
dewey-tens | 740 - Graphic arts and decorative arts |
discipline | Kunstgeschichte |
format | Electronic eBook |
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genre_facet | Aufsatzsammlung |
id | DE-604.BV048222879 |
illustrated | Not Illustrated |
indexdate | 2024-12-20T19:38:56Z |
institution | BVB |
isbn | 9783030261214 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033603612 |
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publishDateSort | 2020 |
publisher | Springer International Publishing AG |
record_format | marc |
series2 | Palgrave Studies in Practice: Global Fashion Brand Management Ser |
spelling | Massi, Marta Verfasser aut The Artification of Luxury Fashion Brands Synergies, Contaminations, and Hybridizations Cham Springer International Publishing AG 2020 ©2020 1 Online-Ressource (181 pages) txt rdacontent c rdamedia cr rdacarrier Palgrave Studies in Practice: Global Fashion Brand Management Ser Description based on publisher supplied metadata and other sources Intro -- Foreword: The Artification of Luxury-Why Now? -- Contents -- Notes on Contributors -- List of Figures -- List of Tables -- 1 When Fashion Meets Art: The Artification of Luxury Fashion Brands -- Introduction -- The Concept of Artification -- The Artification Process -- Artification in the Luxury Fashion Industry -- Artification and the Levels of Collaboration Between Art and Luxury Fashion -- Synergies -- Contaminations -- Hybridizations -- Conclusion and Introduction to the Chapters -- References -- 2 Sergio Rossi and Its Magic Kingdom: Artistic Interventions, Brand Identity Renewal, and Stakeholder Awareness -- Introduction -- Company Overview -- Company History -- Artification Strategy -- Corporate Social Responsibility, Brand Identity, and the Arts -- Research Method -- Introducing the Magic Kingdom of Sergio Rossi -- Davide Allieri and Billdor -- Ettore Favini and Vela al Terzo -- Vedovamazzei and Signature -- Archive Project Living Heritage -- Engaging with the Artists and the Art: Research Findings -- The Employees: Feeling Proud and Reconnected with the Production Process -- Connecting with the Local Community -- Relating to Other Companies -- The Artists -- Discussion and Implications -- References -- 3 Trussardi Art and Fashion: A Long-Distance Relationship? -- Introduction -- Company Overview -- Company History -- Artification Strategy -- The Nicola Trussardi Foundation: Positive Externalities of a Long-Distance Contamination -- An Exclusive Relationship -- Discussion -- Tradition and Innovation -- Legitimization -- Rarity and Universality -- Conclusion and Implications -- References -- 4 Guccification: Redefining Luxury Through Art-The Gucci Revolution -- Introduction -- Company Overview -- Company History -- The Kering Acquisition -- Artification Strategy -- Art Within Fashion -- Artistic Vision -- A Culture of Purpose Conclusion and Implications -- References -- 5 Christian Dior: The Art of Haute Couture -- Introduction -- Company Overview -- Company History -- Artification Strategy -- Heritagization Through the Celebration of the Creator as an Artist -- The Heritagization of the Brand -- The Spectacularization of the Brand: The Creative Director's "Signature" -- Discussion and Implications -- References -- 6 Balenciaga: The Master of Haute Couture -- Introduction -- Company Overview -- Company History -- Artification Strategy -- Conclusion and Implications -- References -- Index Fashion merchandising.. Fashion and art.. Fashion Haute couture (DE-588)4245678-2 gnd rswk-swf Mode (DE-588)4039792-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Kleidung (DE-588)4031011-5 gnd rswk-swf Luxusgut (DE-588)4192138-0 gnd rswk-swf Modebranche (DE-588)4123782-1 gnd rswk-swf Design (DE-588)4011510-0 gnd rswk-swf Kunst (DE-588)4114333-4 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Bekleidungsindustrie (DE-588)4005382-9 gnd rswk-swf Bildnerisches Gestalten (DE-588)4006626-5 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Kleidung (DE-588)4031011-5 s Luxusgut (DE-588)4192138-0 s Modebranche (DE-588)4123782-1 s Markenpolitik (DE-588)4144679-3 s DE-604 Bekleidungsindustrie (DE-588)4005382-9 s Marketing (DE-588)4037589-4 s Bildnerisches Gestalten (DE-588)4006626-5 s Mode (DE-588)4039792-0 s Kunst (DE-588)4114333-4 s Design (DE-588)4011510-0 s Haute couture (DE-588)4245678-2 s Turrini, Alex Sonstige oth Kapferer, Jean-Noël Sonstige oth Erscheint auch als Druck-Ausgabe Massi, Marta The Artification of Luxury Fashion Brands Cham : Springer International Publishing AG,c2020 9783030261207 |
spellingShingle | Massi, Marta The Artification of Luxury Fashion Brands Synergies, Contaminations, and Hybridizations Intro -- Foreword: The Artification of Luxury-Why Now? -- Contents -- Notes on Contributors -- List of Figures -- List of Tables -- 1 When Fashion Meets Art: The Artification of Luxury Fashion Brands -- Introduction -- The Concept of Artification -- The Artification Process -- Artification in the Luxury Fashion Industry -- Artification and the Levels of Collaboration Between Art and Luxury Fashion -- Synergies -- Contaminations -- Hybridizations -- Conclusion and Introduction to the Chapters -- References -- 2 Sergio Rossi and Its Magic Kingdom: Artistic Interventions, Brand Identity Renewal, and Stakeholder Awareness -- Introduction -- Company Overview -- Company History -- Artification Strategy -- Corporate Social Responsibility, Brand Identity, and the Arts -- Research Method -- Introducing the Magic Kingdom of Sergio Rossi -- Davide Allieri and Billdor -- Ettore Favini and Vela al Terzo -- Vedovamazzei and Signature -- Archive Project Living Heritage -- Engaging with the Artists and the Art: Research Findings -- The Employees: Feeling Proud and Reconnected with the Production Process -- Connecting with the Local Community -- Relating to Other Companies -- The Artists -- Discussion and Implications -- References -- 3 Trussardi Art and Fashion: A Long-Distance Relationship? -- Introduction -- Company Overview -- Company History -- Artification Strategy -- The Nicola Trussardi Foundation: Positive Externalities of a Long-Distance Contamination -- An Exclusive Relationship -- Discussion -- Tradition and Innovation -- Legitimization -- Rarity and Universality -- Conclusion and Implications -- References -- 4 Guccification: Redefining Luxury Through Art-The Gucci Revolution -- Introduction -- Company Overview -- Company History -- The Kering Acquisition -- Artification Strategy -- Art Within Fashion -- Artistic Vision -- A Culture of Purpose Conclusion and Implications -- References -- 5 Christian Dior: The Art of Haute Couture -- Introduction -- Company Overview -- Company History -- Artification Strategy -- Heritagization Through the Celebration of the Creator as an Artist -- The Heritagization of the Brand -- The Spectacularization of the Brand: The Creative Director's "Signature" -- Discussion and Implications -- References -- 6 Balenciaga: The Master of Haute Couture -- Introduction -- Company Overview -- Company History -- Artification Strategy -- Conclusion and Implications -- References -- Index Fashion merchandising.. Fashion and art.. Fashion Haute couture (DE-588)4245678-2 gnd Mode (DE-588)4039792-0 gnd Marketing (DE-588)4037589-4 gnd Kleidung (DE-588)4031011-5 gnd Luxusgut (DE-588)4192138-0 gnd Modebranche (DE-588)4123782-1 gnd Design (DE-588)4011510-0 gnd Kunst (DE-588)4114333-4 gnd Markenpolitik (DE-588)4144679-3 gnd Bekleidungsindustrie (DE-588)4005382-9 gnd Bildnerisches Gestalten (DE-588)4006626-5 gnd |
subject_GND | (DE-588)4245678-2 (DE-588)4039792-0 (DE-588)4037589-4 (DE-588)4031011-5 (DE-588)4192138-0 (DE-588)4123782-1 (DE-588)4011510-0 (DE-588)4114333-4 (DE-588)4144679-3 (DE-588)4005382-9 (DE-588)4006626-5 (DE-588)4143413-4 |
title | The Artification of Luxury Fashion Brands Synergies, Contaminations, and Hybridizations |
title_auth | The Artification of Luxury Fashion Brands Synergies, Contaminations, and Hybridizations |
title_exact_search | The Artification of Luxury Fashion Brands Synergies, Contaminations, and Hybridizations |
title_full | The Artification of Luxury Fashion Brands Synergies, Contaminations, and Hybridizations |
title_fullStr | The Artification of Luxury Fashion Brands Synergies, Contaminations, and Hybridizations |
title_full_unstemmed | The Artification of Luxury Fashion Brands Synergies, Contaminations, and Hybridizations |
title_short | The Artification of Luxury Fashion Brands |
title_sort | the artification of luxury fashion brands synergies contaminations and hybridizations |
title_sub | Synergies, Contaminations, and Hybridizations |
topic | Fashion merchandising.. Fashion and art.. Fashion Haute couture (DE-588)4245678-2 gnd Mode (DE-588)4039792-0 gnd Marketing (DE-588)4037589-4 gnd Kleidung (DE-588)4031011-5 gnd Luxusgut (DE-588)4192138-0 gnd Modebranche (DE-588)4123782-1 gnd Design (DE-588)4011510-0 gnd Kunst (DE-588)4114333-4 gnd Markenpolitik (DE-588)4144679-3 gnd Bekleidungsindustrie (DE-588)4005382-9 gnd Bildnerisches Gestalten (DE-588)4006626-5 gnd |
topic_facet | Fashion merchandising.. Fashion and art.. Fashion Haute couture Mode Marketing Kleidung Luxusgut Modebranche Design Kunst Markenpolitik Bekleidungsindustrie Bildnerisches Gestalten Aufsatzsammlung |
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