Pop Brands: Branding, Popular Music, and Young People
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
New York
Peter Lang Inc., International Academic Publishers
2011
|
| Ausgabe: | 1st, New ed |
| Schlagwörter: | |
| Links: | https://www.peterlang.com/view/product/28068?format=EPDF https://www.peterlang.com/view/product/28068?format=EPDF |
| Beschreibung: | Online resource; title from title screen (viewed June 10, 2019) |
| Umfang: | 1 Online-Ressource (221 Seiten) |
| ISBN: | 9781453900543 |
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| 505 | 8 | |a Corporations engage young people and musicians in brand-building activities. These activities unfold in media-dense social spaces. Social networking sites, the user-generated content of web 2.0, live music events, digital cameras and cell phones are all used in constructing valuable brands. This book addresses the integration of popular music culture, corporate branding, and young people's mediated cultural practices. These intersections provide a rich site for examining how young people build brands within spaces and practices that they perceive as meaningful. The book is based on extensive ethnographic empirical research, drawing on participant observation, textual analysis and interviews with young people, musicians, marketers and other participants in the cultural industries. Contemporary theories of marketing and branding are brought together with critical and cultural accounts of mediated social life. The book explores the distinctive concerns and debates of these different perspectives and the lively interface between them | |
| 505 | 8 | |a «Students are going to love this book. Employing ethnographic approaches and critical questioning, 'Pop Brands' considers how corporations like Coca-Cola, Jack Daniels, Adidas and Virgin partner with young people, helping music fans to feel empowered even as those fans actively engage in producing the culture of branding that threatens the very authenticity and freedom young people would most like to seek out and celebrate.» (Lynn Schofield Clark, Associate Professor, Director of Graduate Studies, and Director, Estlow International Center for Journalism & New Media, Department of Media, Film, & Journalism Studies, University of Denver) «Nicholas Carah's 'Pop Brands' is an exemplar of recent work bringing cultural studies sensibilities and methods to our understanding of cultural industries and commercialism. By combining a variety of methods including ethnographies of branded music events and interviews with fans and music professionals, Carah very smartly engages the complexities of popular music production, promotion and fandom in an age of integrated marketing and global-scale corporate branding.» (Matt McAllister, Penn State University) | |
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Datensatz im Suchindex
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| contents | Corporations engage young people and musicians in brand-building activities. These activities unfold in media-dense social spaces. Social networking sites, the user-generated content of web 2.0, live music events, digital cameras and cell phones are all used in constructing valuable brands. This book addresses the integration of popular music culture, corporate branding, and young people's mediated cultural practices. These intersections provide a rich site for examining how young people build brands within spaces and practices that they perceive as meaningful. The book is based on extensive ethnographic empirical research, drawing on participant observation, textual analysis and interviews with young people, musicians, marketers and other participants in the cultural industries. Contemporary theories of marketing and branding are brought together with critical and cultural accounts of mediated social life. The book explores the distinctive concerns and debates of these different perspectives and the lively interface between them «Students are going to love this book. Employing ethnographic approaches and critical questioning, 'Pop Brands' considers how corporations like Coca-Cola, Jack Daniels, Adidas and Virgin partner with young people, helping music fans to feel empowered even as those fans actively engage in producing the culture of branding that threatens the very authenticity and freedom young people would most like to seek out and celebrate.» (Lynn Schofield Clark, Associate Professor, Director of Graduate Studies, and Director, Estlow International Center for Journalism & New Media, Department of Media, Film, & Journalism Studies, University of Denver) «Nicholas Carah's 'Pop Brands' is an exemplar of recent work bringing cultural studies sensibilities and methods to our understanding of cultural industries and commercialism. By combining a variety of methods including ethnographies of branded music events and interviews with fans and music professionals, Carah very smartly engages the complexities of popular music production, promotion and fandom in an age of integrated marketing and global-scale corporate branding.» (Matt McAllister, Penn State University) |
| ctrlnum | (ZDB-114-LAC)9781453900543 (OCoLC)1317697594 (DE-599)BVBBV048207969 |
| discipline | Wirtschaftswissenschaften Musikwissenschaft |
| edition | 1st, New ed |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-12-20T19:38:29Z |
| institution | BVB |
| isbn | 9781453900543 |
| language | English |
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| spelling | Carah, Nicholas Verfasser aut Pop Brands Branding, Popular Music, and Young People Nicholas Carah, Nicholas Carah 1st, New ed New York Peter Lang Inc., International Academic Publishers 2011 ©2010 1 Online-Ressource (221 Seiten) txt rdacontent c rdamedia cr rdacarrier Online resource; title from title screen (viewed June 10, 2019) Corporations engage young people and musicians in brand-building activities. These activities unfold in media-dense social spaces. Social networking sites, the user-generated content of web 2.0, live music events, digital cameras and cell phones are all used in constructing valuable brands. This book addresses the integration of popular music culture, corporate branding, and young people's mediated cultural practices. These intersections provide a rich site for examining how young people build brands within spaces and practices that they perceive as meaningful. The book is based on extensive ethnographic empirical research, drawing on participant observation, textual analysis and interviews with young people, musicians, marketers and other participants in the cultural industries. Contemporary theories of marketing and branding are brought together with critical and cultural accounts of mediated social life. The book explores the distinctive concerns and debates of these different perspectives and the lively interface between them «Students are going to love this book. Employing ethnographic approaches and critical questioning, 'Pop Brands' considers how corporations like Coca-Cola, Jack Daniels, Adidas and Virgin partner with young people, helping music fans to feel empowered even as those fans actively engage in producing the culture of branding that threatens the very authenticity and freedom young people would most like to seek out and celebrate.» (Lynn Schofield Clark, Associate Professor, Director of Graduate Studies, and Director, Estlow International Center for Journalism & New Media, Department of Media, Film, & Journalism Studies, University of Denver) «Nicholas Carah's 'Pop Brands' is an exemplar of recent work bringing cultural studies sensibilities and methods to our understanding of cultural industries and commercialism. By combining a variety of methods including ethnographies of branded music events and interviews with fans and music professionals, Carah very smartly engages the complexities of popular music production, promotion and fandom in an age of integrated marketing and global-scale corporate branding.» (Matt McAllister, Penn State University) Konsumgüterindustrie (DE-588)4194766-6 gnd rswk-swf Beeinflussung (DE-588)4005203-5 gnd rswk-swf Popfestival (DE-588)7714044-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Produktimage (DE-588)4125196-9 gnd rswk-swf Jugendkultur (DE-588)4114114-3 gnd rswk-swf Popfestival (DE-588)7714044-8 s Konsumgüterindustrie (DE-588)4194766-6 s Marketing (DE-588)4037589-4 s Produktimage (DE-588)4125196-9 s Jugendkultur (DE-588)4114114-3 s Beeinflussung (DE-588)4005203-5 s DE-604 Carah, Nicholas edt Erscheint auch als Druck-Ausgabe 9781433105647 Erscheint auch als Druck-Ausgabe 9781433105654 https://www.peterlang.com/view/product/28068?format=EPDF Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Carah, Nicholas Pop Brands Branding, Popular Music, and Young People Corporations engage young people and musicians in brand-building activities. These activities unfold in media-dense social spaces. Social networking sites, the user-generated content of web 2.0, live music events, digital cameras and cell phones are all used in constructing valuable brands. This book addresses the integration of popular music culture, corporate branding, and young people's mediated cultural practices. These intersections provide a rich site for examining how young people build brands within spaces and practices that they perceive as meaningful. The book is based on extensive ethnographic empirical research, drawing on participant observation, textual analysis and interviews with young people, musicians, marketers and other participants in the cultural industries. Contemporary theories of marketing and branding are brought together with critical and cultural accounts of mediated social life. The book explores the distinctive concerns and debates of these different perspectives and the lively interface between them «Students are going to love this book. Employing ethnographic approaches and critical questioning, 'Pop Brands' considers how corporations like Coca-Cola, Jack Daniels, Adidas and Virgin partner with young people, helping music fans to feel empowered even as those fans actively engage in producing the culture of branding that threatens the very authenticity and freedom young people would most like to seek out and celebrate.» (Lynn Schofield Clark, Associate Professor, Director of Graduate Studies, and Director, Estlow International Center for Journalism & New Media, Department of Media, Film, & Journalism Studies, University of Denver) «Nicholas Carah's 'Pop Brands' is an exemplar of recent work bringing cultural studies sensibilities and methods to our understanding of cultural industries and commercialism. By combining a variety of methods including ethnographies of branded music events and interviews with fans and music professionals, Carah very smartly engages the complexities of popular music production, promotion and fandom in an age of integrated marketing and global-scale corporate branding.» (Matt McAllister, Penn State University) Konsumgüterindustrie (DE-588)4194766-6 gnd Beeinflussung (DE-588)4005203-5 gnd Popfestival (DE-588)7714044-8 gnd Marketing (DE-588)4037589-4 gnd Produktimage (DE-588)4125196-9 gnd Jugendkultur (DE-588)4114114-3 gnd |
| subject_GND | (DE-588)4194766-6 (DE-588)4005203-5 (DE-588)7714044-8 (DE-588)4037589-4 (DE-588)4125196-9 (DE-588)4114114-3 |
| title | Pop Brands Branding, Popular Music, and Young People |
| title_auth | Pop Brands Branding, Popular Music, and Young People |
| title_exact_search | Pop Brands Branding, Popular Music, and Young People |
| title_full | Pop Brands Branding, Popular Music, and Young People Nicholas Carah, Nicholas Carah |
| title_fullStr | Pop Brands Branding, Popular Music, and Young People Nicholas Carah, Nicholas Carah |
| title_full_unstemmed | Pop Brands Branding, Popular Music, and Young People Nicholas Carah, Nicholas Carah |
| title_short | Pop Brands |
| title_sort | pop brands branding popular music and young people |
| title_sub | Branding, Popular Music, and Young People |
| topic | Konsumgüterindustrie (DE-588)4194766-6 gnd Beeinflussung (DE-588)4005203-5 gnd Popfestival (DE-588)7714044-8 gnd Marketing (DE-588)4037589-4 gnd Produktimage (DE-588)4125196-9 gnd Jugendkultur (DE-588)4114114-3 gnd |
| topic_facet | Konsumgüterindustrie Beeinflussung Popfestival Marketing Produktimage Jugendkultur |
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| work_keys_str_mv | AT carahnicholas popbrandsbrandingpopularmusicandyoungpeople |