Marketing:
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Oxford, UK
Oxford University Press
[2022]
|
| Ausgabe: | sixth edition |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033580124&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | xxxii, 750 Seiten Illustrationen, Diagramme |
| ISBN: | 9780192893468 |
Internformat
MARC
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-033580124 | |
Datensatz im Suchindex
| _version_ | 1819254430782980096 |
|---|---|
| adam_text | Brief Contents Detailed Contents | Practitioner Insights Market Insights Author Profiles Acknowledgements Μ Preface I Guided Tour of the Book Guided Tour of the Online Resources Parti: C ► ► ► ► ► 1 2 3 4 5 lx xvi I xviii xx xxi I χχνί xxviii I xxx nciples, Context, and Customers 1 Marketing Principles and Practice The Marketing Environment Consumer Buying Behaviour Business-to-Business Marketing Services and Relationship Marketing 3 44 84 124 167 Part 2: Marketing Strategy В ► ► ► ► ► 6 Marketing Strategy 7 Marketing Research and Analytics 8 Market Segmentation and Positioning 9 International Market Development 10 Branding Decisions Part 3: Marketing Tactics ► ► ► ► ► ► . H Index 11 12 13 14 15 16 Pć Product: New Proposition Development and Innovation Place: Channels, Supply Chains, and Retailing Price and Customer Value Promotion I: Principles of Marketing Communications Promotion II: Configuring the Marketing Communications Mix Digital and Social Media Marketing larketing and Society ► 17 Not-for-Profit and Social Marketing ► 18 Marketing, Society, Sustainability, and Ethics 207 I I I 209 254 293 345 385 423 425 467 507 552 591 629 663 665 698 737
|
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| discipline | Wirtschaftswissenschaften |
| edition | sixth edition |
| format | Book |
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| genre_facet | Lehrbuch |
| id | DE-604.BV048199068 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T19:38:12Z |
| institution | BVB |
| isbn | 9780192893468 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033580124 |
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| physical | xxxii, 750 Seiten Illustrationen, Diagramme |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Oxford University Press |
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| subject_GND | (DE-588)4037278-9 (DE-588)4037589-4 (DE-588)4123623-3 |
| title | Marketing |
| title_auth | Marketing |
| title_exact_search | Marketing |
| title_full | Marketing Paul Baines, Sara Rosengren, Paolo Antonetti |
| title_fullStr | Marketing Paul Baines, Sara Rosengren, Paolo Antonetti |
| title_full_unstemmed | Marketing Paul Baines, Sara Rosengren, Paolo Antonetti |
| title_short | Marketing |
| title_sort | marketing |
| topic | Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Management Marketing Lehrbuch |
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