Handbook Digital Farming: Digital Transformation for Sustainable Agriculture
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| Weitere beteiligte Personen: | , |
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| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Berlin
Springer Berlin
[2022]
|
| Schlagwörter: | |
| Links: | http://deposit.dnb.de/cgi-bin/dokserv?id=9c1a5c3200264b9fad8e404c5c57dd71&prov=M&dok_var=1&dok_ext=htm http://www.springer.com/ http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033306511&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | XXIII, 403 Seiten 17 Illustrationen, 87 Illustrationen 24 cm x 16.8 cm |
| ISBN: | 9783662643778 3662643774 |
Internformat
MARC
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| 245 | 1 | 0 | |a Handbook Digital Farming |b Digital Transformation for Sustainable Agriculture |c Jörg Dörr ; Matthias Nachtmann (editors) |
| 264 | 1 | |a Berlin |b Springer Berlin |c [2022] | |
| 264 | 4 | |c © 2022 | |
| 300 | |a XXIII, 403 Seiten |b 17 Illustrationen, 87 Illustrationen |c 24 cm x 16.8 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Digitalisierung |0 (DE-588)4123065-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Landwirtschaft |0 (DE-588)4034402-2 |2 gnd |9 rswk-swf |
| 653 | |a Agriculture | ||
| 653 | |a Farming | ||
| 653 | |a Food Chain | ||
| 653 | |a Sustainability | ||
| 653 | |a sensors | ||
| 653 | |a machinery | ||
| 653 | |a crop protection | ||
| 653 | |a fertilizers | ||
| 653 | |a digital transformation | ||
| 653 | |a business model | ||
| 653 | |a Digital Farming | ||
| 653 | |a Smart Farming | ||
| 689 | 0 | 0 | |a Landwirtschaft |0 (DE-588)4034402-2 |D s |
| 689 | 0 | 1 | |a Digitalisierung |0 (DE-588)4123065-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Dörr, Jörg |d 1976- |0 (DE-588)1013006178 |4 edt | |
| 700 | 1 | |a Nachtmann, Mathias |0 (DE-588)1166367495 |4 edt | |
| 710 | 2 | |a Springer-Verlag GmbH |0 (DE-588)1065168780 |4 pbl | |
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Datensatz im Suchindex
| _version_ | 1820962767531671552 |
|---|---|
| adam_text |
CONTENTS
1
INTRODUCTION
.
1
JORG
DORR,
MATTHIAS
NACHTMANN,
CHRISTIAN
LINKE,
JOHN
CRAWFORD,
KNUT
EHLERS,
FREDERIKE
BALZER,
MARKUS
GANDORFER,
ANDREAS
GABRIEL,
JOHANNA
PFEIFFER,
OLIVIA
SPYKMAN,
BEAT
VINZENT,
MATHIAS
OLBRISCH
AND
INES
HCIRTEL
1.1
MOTIVATION
AND
OVERVIEW
.
3
1.1.1
MOTIVATION
.
3
1.1.2
RATIONALE
FOR
THIS
HANDBOOK
AND
SCOPE
.
5
1.1.3
OVERVIEW
ON
CONTENTS
.
6
1.1.4
INFORMATION
FOR
READING
THIS
BOOK
.
8
1.2
TODAY'S
FARMING
PRACTICE
-
CHALLENGES
AND
OPTIONS
.
9
1.2.1
CHALLENGES
.
9
1.2.2
OPTIONS
.
12
1.2.3
CONCLUSIONS
AND
OUTLOOK
.
16
1.3
SUSTAINABILITY
SYSTEMS
PERSPECTIVE
.
17
1.3.1
UN
SUSTAINABILITY
GOALS
AND
DIMENSIONS
.
18
1.4
AGRICULTURE
AND
THE
ENVIRONMENT:
WHERE
ARE
WE
HEADED?
A
GERMAN
CASE
STUDY.
22
1.4.1
INTRODUCTION
.
23
1.4.2
AGRICULTURALLY
RELEVANT
ENVIRONMENTAL
TARGETS
.
24
1.4.3
CONCLUSION
AND
OUTLOOK
.
29
1.5
ADOPTION
AND
ACCEPTANCE
OF
DIGITAL
FARMING
TECHNOLOGIES
IN
GERMANY
.
30
1.5.1
INTRODUCTION
.
30
1.5.2
ADOPTION
AND
ACCEPTANCE
.
30
1.5.3
DISCUSSION
AND
CONCLUSIONS
.
33
1.6
AGRICULTURAL
DIGITAL
POLICY.
34
1.6.1
ENABLER
AND
DISCURSIVE
REFERENCE
POINT
FOR
THE
DIGITAL
TRANSFORMATION
.
34
1.6.2
GLOBAL
POLICY
LEVEL:
TRANSNATIONAL
MULTI-STAKEHOLDER
GOVERNANCE
.
35
1.6.3
EU
POLICY
LEVEL:
SUPRANATIONAL
IMPETUS
FOR
THE
DIGITAL
TRANSFORMATION
OF
AGRICULTURE
.
36
1.6.4
GERMAN
POLICY
LEVEL:
DIGITALLY
TRANSFORMED
AGRICULTURE
AS
A
CROSS-CUTTING
OBJECTIVE
ACROSS
MINISTRIES
.
38
1.6.5
THE
FUTURE:
FEDERAL
DIVERSITY
AND
MULTI-LEVEL
INTEGRATION
.
39
1.7
AGRICULTURAL
DIGITAL
AND
DATA
LAW
.
40
1.7.1
CONTEXTS
OF
AGRICULTURAL
DIGITAL
LAW.
40
1.7.2
THE
NORMATIVE
FRAMEWORK:
RIGHT
TO
FOOD
AND
SDGS.
40
1.7.3
AGRICULTURAL
DATA
SOVEREIGNTY
AND
AGRICULTURAL
DATA
SPACE
.
42
1.7.4
SELF-REGULATION
-
CODE
OF
CONDUCT
AS
PRIVATE
SOFT
LAW
.
43
1.7.5
REGULATED
SELF-REGULATION:
NON-PERSONAL
DATA
.
45
1.7.6
PRIVACY
ACCORDING
TO
THE
EU
GENERAL
DATA
PROTECTION
REGULATION
.
46
1.7.7
ARTIFICIAL
INTELLIGENCE:
SECURITY
LAW
AND
LIABILITY
LAW
.
48
1.7.8
FURTHER
FIELDS
OF
LAW
.
50
1.7.9
OUTLOOK
.
51
REFERENCES
.
51
XII
CONTENTS
2
FRAMEWORK
FOR
THE
DIGITAL
TRANSFORMATION
OF
THE
AGRICULTURAL
ECOSYSTEM
.
59
CARSTEN
GERHARDT,
STEFANIE
BRORING,
OTTO
STRECKER,
MICHAEL
WUSTMANS,
DEBORA
MORETTI,
PETER
BREUNIG,
LEO
PICHON,
GORDON
MULLER-SEITZ
AND
BORRIS
FORSTER
2.1
FROM
FARM
TO
FORK
AND
BACK:
HISTORY
AND
ROADMAP
OF
DIGITAL
FARMING
.
61
2.1.1
INTRODUCTION
.
61
2.1.2
VIEW
ON
THE
AGRICULTURE
INDUSTRY
OVERALL
.
62
2.1.3
THE
ROOTS
OF
DIGITAL
FARMING
.
64
2.1.4
IMPLICATIONS
FOR
THE
INDUSTRY:
FROM
PRODUCT
TO
SERVICE
.
67
2.1.5
DIGITAL
WILL
CHANGE
THE
FACE
OF
FARMING
.
68
2.1.6
OUTLOOK:
FROM
FARM
TO
FORK
AND
BACK
.
70
2.2
BEYOND
DIGITALIZATION:
MAJOR
TRENDS
IMPACTING
THE
AGFOOD
SYSTEM
OF
THE
FUTURE
.
71
2.2.1
INTRODUCTION
.
71
2.2.2
INNOVATION
IS
MULTI-SYSTEMIC
-
MAIN
DISRUPTIONS
FROM
FARM
TO
FORK
.
72
2.2.3
FOCUS:
DIGITAL
DISRUPTION
AND
ITS
IMPLICATIONS
FOR
INVOLVED
AGRIBUSINESS
COMPANIES
.
75
2.2.4
CONCLUDING
QUESTIONS
.
78
2.3
ECONOMIC
BENEFIT
QUANTIFICATION
.
79
2.3.1
INTRODUCTION
.
79
2.3.2
FUNDAMENTALS
OF
ECONOMIC
VALUE
CREATION
.
79
2.3.3
COST
STRUCTURE
FUNDAMENTALS
OF
DIGITAL
SOLUTIONS
AND
ECONOMIC
BENEFIT
.
82
2.3.4
LIMITATIONS
OF
ECONOMIC
BENEFIT
QUANTIFICATION
FOR
DECISION
MAKING
.
84
2.3.5
EXAMPLE
FOR
ECONOMIC
BENEFIT
QUANTIFICATION
.
85
2.3.6
SUMMARY
AND
OUTLOOK
.
86
2.4
SUCCESSFULLY
DISSEMINATING
DIGITAL
TOOLS
FOR
FARMERS:
A
FRENCH
PERSPECTIVE
.
86
2.4.1
INTRODUCTION
.
86
2.4.2
MATERIAL
AND
METHOD
.
87
2.4.3
RESULTS.
88
2.4.4
DISCUSSION
.
90
2.4.5
CONCLUSION
.
91
2.5
BUSINESS
MODEL
INNOVATION
AND
BUSINESS
MODEL
CANVAS
.
91
2.5.1
STATEMENT
OF
THE
PROBLEM
.
92
2.5.2
BUSINESS
MODEL
INNOVATION
AS
A
DISTINCT
FORM
OF
INNOVATION
.
93
2.5.3
BUSINESS
MODEL
INNOVATION
IN
PRACTICE
-
THE
BUSINESS
MODEL
CANVAS
.
93
2.5.4
REFLECTIONS
ON
THE
(MIS-)USE
OF
THE
BUSINESS
MODEL
CANVAS
AND
CONCLUSIONS
.
97
2.6
ACCELERATORS
&
PARTNERSHIPS:
ANTICIPATING
THE
UNKNOWN
IS
HARD:
AN
EXPERIENCE
REPORT
.
97
2.6.1
INTRODUCTION
.
98
2.6.2
UNDERSTANDING
AND
MANAGING
DIRECT
AND
INDIRECT
IMPACT
ON
SUCCESS
-
BORROWING
FROM
PHYSICS
AND
FINANCE
.
99
2.6.3
THE
CURRENT
STATE
OF
TECHNOLOGY
IN
THE
FOOD
VALUE
CHAIN
.
102
2.6.4
LOOKING
AHEAD:
FROM
STAND-ALONE
PROGRAMS
TO
MULTI-CORPORATE
INNOVATION
PLATFORMS
.
104
REFERENCES
.
106
CONTENTS
3
TECHNOLOGY
PERSPECTIVE
.
109
THOMAS
HERLITZIUS,
PATRICK
NOACK,
JAN
SPATH,
ROLAND
BARTH,
SJAAK
WOLFERT,
ANSGAR
BERNARDI,
RALPH
TRAPHONER,
DANIEL
MARTINI,
MARTIN
KUNISCH,
MATTHIAS
TRAPP,
ROLAND
KUBIAK,
DJAMAL
GUERNICHE,
DANIEL
EBERZ-EDER,
JULIUS
WEIMPER
AND
KATRIN
JAKOB
3.1
EFFICIENT
SYSTEMS
ENGINEERING
FOR
AUTOMATION
AND
AUTONOMOUS
MACHINES
.
111
3.1.1
INTRODUCTION
.
111
3.1.2
CHARACTERISTICS
OF
AGRICULTURAL
MACHINERY
DEVELOPMENT
.
112
3.1.3
MECHANIZATION
AND
AUTOMATION
AS
DRIVERS
OF
PRODUCTIVITY
ON
THE
FARM
.
115
3.1.4
PARADIGM
SHIFT
FROM
"BIGGER,
FASTER,
WIDER"
TO
SUSTAINABILITY,
ROBOTICS,
AND
AUTONOMY
.
116
3.1.5
CHALLENGES
OF
AUTONOMOUS
SYSTEMS
.
118
3.1.6
SUMMARY
AND
OUTLOOK
.
120
3.2
PRECISION
FARMING
.
120
3.2.1
INTRODUCTION
AND
HISTORY
.
121
3.2.2
TECHNOLOGY
.
122
3.2.3
APPLICATIONS
.
125
3.3
SAFE
OBJECT
DETECTION
.
127
3.3.1
INTRODUCTION
.
127
3.3.2
V-MODEL
.
129
3.3.3
CHALLENGES
IN
SAFE
SURROUND
SENSING
.
129
3.3.4
SOLUTIONS
FOR
SAFE
OBJECT
DETECTION
.
132
3.3.5
CONCLUSION
AND
OUTLOOK
.
137
3.4
INTEROPERABILITY
AND
ECOSYSTEMS
.
137
3.4.1
INTRODUCTION
.
138
3.4.2
A
REFERENCE
ARCHITECTURE
FOR
INTEGRATED
OPEN
PLATFORMS
AND
KEY
COMPONENTS
FOR
INTEROPERABILITY
.
139
3.4.3
A
LEAN,
MULTI-ACTOR
APPROACH
FOR
ECOSYSTEM
DEVELOPMENT
.
142
3.4.4
CONCLUSIONS
AND
FUTURE
DEVELOPMENT
.
144
3.5
ARTIFICIAL
INTELLIGENCE
.
145
3.5.1
AL
IN
THE
AGRICULTURE
CONTEXT
.
145
3.5.2
CAPTURING
THE
ENVIRONMENT
.
146
3.5.3
DATA
EXCHANGE
AND
SHARED
UNDERSTANDING
.
146
3.5.4
INTERPRETATION,
ANALYSIS,
AND
DECISION
SUPPORT
.
147
3.5.5
GETTING
SMARTER:
MACHINE
LEARNING
.
148
3.5.6
ARTIFICIALLY
INTELLIGENT
ROBOTS
.
151
3.5.7
ECONOMICS
OF
AL
.
152
3.5.8
OUTLOOK:
INDIVIDUALIZED
OPTIMIZATION
.
153
3.6
AGRICULTURAL
DATA
AND
TERMINOLOGIES.
153
3.6.1
THE
DATA
LANDSCAPE
IN
THE
AGRICULTURAL
SECTOR
.
154
3.6.2
A
GLOBAL
DATA
SPACE
-
ACHIEVABLE
OR
WISHFUL
THINKING?
.
157
3.6.3
CONTROLLED
VOCABULARIES,
THESAURI,
AND
ONTOLOGIES
.
159
3.6.4
CONCLUSION
AND
OUTLOOK
.
162
XIV
CONTENTS
3.7
THE
ROLE
OF
GEO-BASED
DATA
AND
FARM-SPECIFIC
INTEGRATION:
USAGE
OF
A
RESILIENT
INFRASTRUCTURE
IN
RHINELAND-PALATINATE,
GERMANY
.
162
3.7.1
INTRODUCTION
.
162
3.7.2
OVERVIEW
.
163
3.7.3
SITE-SPECIFIC
RESILIENT
AND
CLIMATIC
SMART
FARMING
.
164
3.7.4
THE
GBI
AS
AN
EXAMPLE
FOR
INFRASTRUCTURAL
RESILIENCE.
166
3.8
TECHNOLOGY
OUTLOOK
.
170
3.8.1
INTRODUCTION
.
170
3.8.2
KEY
ENABLERS
FOR
DIGITAL
AGRICULTURE
.
170
3.8.3
AUTONOMOUS
MACHINERY
FOR
TOMORROW'S
AGRICULTURE
.
175
3.8.4
DIGITAL
TWIN:
THE
FARMER
AS
A
FACTORY
MANAGER
.
178
3.8.5
DEMOCRATIZATION
OF
AGRICULTURE
THROUGH
DIGITALIZATION
.
179
REFERENCES
.
180
4
AGRONOMY
PERSPECTIVE
.
191
JORG
MIGENDE,
JOHANNES
SONNEN,
SEBASTIAN
SCHAUFF,
JULIAN
SCHILL,
ALEXA
MAYER-BOSSE,
THEO
LEEB,
JOSEF
STANGL,
VOLKER
STOEKLIN,
STEFAN
KIEFER,
GOTTFRIED
PESSL,
SEBASTIAN
BLANK,
IGNATZ
WENDLING,
SEBASTIAN
TERLUNEN,
HEIKE
ZELLER,
MARTIN
HEREHENBACH,
FABIO
ZIEMFEN
AND
WOLF
C.
GOERTZ
4.1
THE
DEVELOPMENT
OF
AGRICULTURAL
DISTRIBUTORS
INTO
SOLUTION
PROVIDERS:
WHO
IS
HELPING
FARMS
TO
SUCCESSFULLY
APPLY
SMART
FARMING?.
195
4.1.1
STATUS
OF
THE
USE
OF
DIGITAL
TECHNOLOGIES
.
195
4.1.2
REASONS
FOR
THE
LIMITED
USE
OF
SMART
FARMING
TECHNOLOGIES
BY
FARMERS
.
195
4.1.3
COMMON
FEATURES
OF
THESE
OBSTACLES
.
196
4.1.4
THE
TERM
"SOLUTION"
.
196
4.1.5
OVERCOMING
THE
OBSTACLES
.
197
4.1.6
WHO
CAN
HELP
TO
OVERCOME
THE
OBSTACLES?
.
198
4.1.7
FROM
PRODUCT
SELLER
TO
SOLUTION
PROVIDER
.
199
4.1.8
SUMMARY
AND
OUTLOOK
.
200
4.2
CROSS-MANUFACTURER
DATA
EXCHANGE
INTEROPERABILITY
AS
A
BASIS
FOR
EFFICIENT
DATA
MANAGEMENT
IN
AGRICULTURE
.
200
4.2.1
INTRODUCTION
.
200
4.2.2
TECHNOLOGY
DEVELOPMENT
-
HISTORY,
IMPORTANT
ACTORS
AND
CURRENT
PROJECTS
.
202
4.2.3
MARKET
DEVELOPMENT
-
CURRENT
STATUS
.
207
4.2.4
CONCLUSION
AND
OUTLOOK
.
209
4.3
E-COMMERCE
AND
LOGISTICS.
210
4.3.1
TYPES
OF
DIGITAL
DISTRIBUTION
CHANNELS
.
210
4.3.2
DIFFERENTIATION
STRATEGY
OF
AG.SUPPLY
.
212
4.3.3
REQUIREMENTS
FOR
THE
ONLINE
TRADE
OF
AGRICULTURAL
INPUT
GOODS
.
212
4.3.4
EFFECTS
OF
DIGITAL
DISTRIBUTION
CHANNELS
ON
AGRICULTURAL
CONTRIBUTION
MARGIN
ACCOUNTING
.
213
4.3.5
SUSTAINABILITY
EFFECTS
OF
DIGITAL
DISTRIBUTION
CHANNELS
.
214
4.3.6
OUTLOOK
.
214
4.4
THE
DIGITAL
ECO-SYSTEM
OF
SUSTAINABLE
FARMING:
AGRICULTURAL
INSURANCE
AS
A
GLUE
.
214
4.4.1
INTRODUCTION
.
214
4.4.2
WHEN
AGRICULTURAL
INSURANCE
IS
PARAMETERIZED,
THEIR
DIGITAL
LOSS
ASSESSMENTS
RESULT
IN
IMMEDIATE
PAY-OUTS
.
215
CONTENTS
4.4.3
TYPICAL
INSURANCE
COVERS
ALONG
THE
AGRICULTURAL
SUPPLY
CHAIN
.
216
4.4.4
INSURANCE
AS
A
GLUE
IN
A
DIGITAL
ECOSYSTEM
OF
SUSTAINABLE
FARMING
.
217
4.4.5
DIGITALLY
ENABLED
RISK
ANALYSIS
AND
MITIGATION
-
FARMING
RISK
PROFILES
.
218
4.4.6
ENABLING
MORE
SUSTAINABLE
PRODUCTION:
RISK
PROFILES
AS
ALLY
.
218
4.4.7
CONCLUSION
.
219
4.5
SOIL
AND
SEED
MANAGEMENT
.
220
4.5.1
INTRODUCTION
.
220
4.5.2
METHODS
OF
SOIL
MANAGEMENT
.
220
4.5.3
INCREASING
THE
PERFORMANCE
OF
SOIL
.
221
4.5.4
THE
ROLE
OF
CROP
ROTATION
.
222
4.5.5
THE
IMPACT
OF
CLIMATE
CHANGE
.
222
4.5.6
SEED
MANAGEMENT
.
223
4.5.7
OUTLOOK
.
225
4.6
NUTRIENT
SUPPLY:
FROM
WHOLE
FIELDS
TO
INDIVIDUAL
PLANTS
.
226
4.6.1
INTRODUCTION
TO
METERING
AND
SPREADING
.
226
4.6.2
DETERMINATION
OF
MACHINE
SETTINGS
.
227
4.6.3
GPS-BASED
AUTOMATION
SYSTEMS
.
228
4.6.4
FIELD-ZONE-SPECIFIC
NUTRIENT
IDENTIFICATION
AND
SUPPLY
.
229
4.6.5
PNEUMATIC
FERTILIZER
SPREADERS
.
230
4.6.6
ORGANIC
FERTILIZATION
.
231
4.6.7
CONCLUSION
AND
OUTLOOK
.
232
4.7
CROP
PROTECTION:
DIVERSE
SOLUTIONS
ENSURE
MAXIMUM
EFFICIENCY
.
233
4.7.1
MORE
THAN
50
YEARS
OF
MODERN
PLANT
PROTECTION
TECHNOLOGY
.
233
4.7.2
HOW
DID
THE
PLANT
PROTECTION
TECHNOLOGY
COMMONLY
USED
TODAY
COME
ABOUT?
.
233
4.7.3
WHICH
PROGRESS
CAN
BE
EXPECTED
IN
THE
NEXT
5
YEARS?
.
235
4.7.4
WHAT
ARE
THE
LONG-TERM
PROSPECTS
2025-2030?
.
239
4.7.5
CONCLUSION:
FUTURE
CROP
PROTECTION
WILL
BE
MORE
SPECIFIC
AND
DIVERSE
.
240
4.8
WEATHER
AND
IRRIGATION
.
241
4.8.1
INTRODUCTION
.
241
4.8.2
CURRENT
STATUS
AND
TOOL
KITS
AVAILABILITY
FOR
MITIGATION
OF
RISKS
FOR FARMERS
.
242
4.8.3
KEY
COMPONENTS
AND
TECHNOLOGIES
PRESENTLY
AVAILABLE
.
243
4.8.4
FUTURE
DEVELOPMENT
.
245
4.9
HARVEST
SENSING
AND
SENSOR
DATA
MANAGEMENT
.
246
4.9.1
INTRODUCTION
.
246
4.9.2
VEHICLE-BASED
SENSING
SYSTEMS
.
247
4.9.3
REMOTE
SENSING
SUPPORT
.
250
4.9.4
DATA
QUALITY
MANAGEMENT
(POST
CORRECTION)
.
250
4.9.5
AUTOMATION
.
251
4.9.6
OUTLOOK:
UBIQUITOUS
SENSING
AND
THE
AUTONOMY
CHALLENGE
.
252
4.10
DIRECT
AGRICULTURAL
MARKETING
AND
THE
IMPORTANCE
OF
SOFTWARE:
IT'S
NOT
POSSIBLE
WITHOUT
DIGITALIZATION!
WHICH
SOFTWARE
SOLUTIONS
HELP
TO
DIGITALIZE
THE
ADMINISTRATIVE
WORK
STEPS
OF
DIRECT
AGRICULTURAL
MARKETING?
.
253
4.10.1
DIRECT
AGRICULTURAL
MARKETING
-
BLESSING
OR
CURSE?
.
253
4.10.2
THE
EVOLUTION
OF
DIRECT
AGRICULTURAL
MARKETING
.
254
4.10.3
CURRENT
SOFTWARE
SOLUTIONS
FOR
THE
DIGITALIZATION
OF
ADMINISTRATIVE
WORK
STEPS
IN
DIRECT
AGRICULTURAL
MARKETING
.
256
4.10.4
FUTURE
DEVELOPMENTS
OF
DIRECT
AGRICULTURAL
MARKETING
.
257
XVI
CONTENTS
4.11
CHALLENGES
AND
SUCCESS
FACTORS
ON
THE
WAY
TO
DIGITAL
AGRICULTURAL
DIRECT
MARKETING:"WE
DO
NOT
NEED
A
HOMEPAGE"
.
258
4.11.1
INTRODUCTION
.
259
4.11.2
STATUS
QUO
OF
DIRECT
MARKETING
.
259
4.11.3
CHALLENGES
OF
DIGITAL
DIRECT
MARKETING
.
260
4.11.4
SUCCESS
FACTORS
OF
DIGITAL
DIRECT
MARKETING
.
260
4.11.5
COVID-19
AND
THE
DIGITALIZATION
.
262
4.11.6
CONCLUSION
.
263
4.12
DIGITALIZATION
IN
THE
FOOD
INDUSTRY
.
263
4.12.1
HOW
DIGITALIZATION
IS
CHANGING
FOOD
SALES
.
263
4.12.2
MORE
TRANSPARENCY:
CLOSE
TO
THE
CUSTOMER
AND
YET
FAR
AWAY
.
264
4.12.3
"DIRECT
TO
CONSUMER":
NOT
NEW,
BUT
DIFFERENT
.
264
4.12.4
E-FOOD
STARTUPS:
NEW
MODELS,
PROCESSES,
AND
INFRASTRUCTURE
.
265
4.12.5
NEW
DISTRIBUTION
CHANNELS:
"TINY
STORES,
DARK
STORES,
GHOST
STORES"
.
265
4.12.6
AGILE
APPROACH:
LEARNING
FROM
THE
START-UPS
AND
JOINING
IN
.
266
4.12.7
THE
DIGITAL
PATH
TO
"B2B2C"
.
266
4.13
ARTIFICIAL
INTELLIGENCE
AND
SUSTAINABLE
CROP
PLANNING:
BETTER
PLANNING
AND
LESS
WASTE
THROUGH
DIGITAL
OPTIMIZATION
.
267
4.13.1
ARTIFICIAL
INTELLIGENCE
-
MYSTERY
OR
HELPFUL
TOOL
.
267
4.13.2
WHY
DON'T
YOU
JUST
GO
SUSTAINABLE?
.
268
4.13.3
THINKING
VEGETABLE
PRODUCTION
AND
AI
TOGETHER
.
268
4.13.4
CONCLUSION
.
271
REFERENCES
.
271
5
FARMING
SYSTEM
PERSPECTIVE
.
277
TOM
GREEN,
EMMANUELLE
GOURDAIN,
GERALDINE
HIRSCHY,
MEHDI
SINE,
MARTIN
GEYER,
NORBERT
LAUN,
MANUELA
ZUDE-SASSE,
DOMINIK
DURNER,
CHRISTIAN
KOCH,
NOURA
RHEMOUGA,
JULIAN
SCHILL,
CHRISTIAN
BITTER
AND
JAN
REINIER
DE
JONG
5.1
ARRIVAL
OF
DIGITAL
AG
AT
SCALE:
THE
FARMING
PERSPECTIVE
.
280
5.1.1
BACKGROUND
AND
CONTEXT
.
280
5.1.2
WHAT'S
NEW?
.
281
5.1.3
HOW
COME?.
281
5.1.4
SO
WHAT?
THE
PRIZE
.
282
5.1.5
WHO
CARES?.
284
5.1.6
WHERE'S
THE
CATCH?
.
285
5.1.7
OUTLOOK
.
286
5.2
THE
DIGITAL
REVOLUTION,
A
PERFORMANCE
ACCELERATOR
FROM
A
FRENCH
PERSPECTIVE:
THE
ISSUES
AND
A
PANORAMA
OF
POSSIBILITIES
FOR
FRENCH
CEREAL
CROPS
.
286
5.2.1
INTRODUCTION
.
286
5.2.2
OBSERVE
.
288
5.2.3
RECORD
.
289
5.2.4
ANALYZE
AND
DECIDE
.
291
5.2.5
ACT
.
292
5.2.6
IMPACT
OF
DIGITAL
AGRICULTURE
ON
THE
MULTI-PERFORMANCE
OF
FARMS
.
293
5.2.7
CONCLUSION
.
294
5.3
DIGITAL
TRANSFORMATION
OF
VEGETABLE
PRODUCTION
.
295
5.3.1
SEEDLING
CULTIVATION
AND
PLANTING
.
296
5.3.2
FERTILIZATION
.
297
CONTENTS
5.3.3
PLANT
PROTECTION
AND
IRRIGATION
.
297
5.3.4
CLIMATE
.
298
5.3.5
WEED
CONTROL
.
298
5.3.6
HARVEST
.
298
5.3.7
PROCESSING
.
300
5.3.8
OUTLOOK
.
302
5.4
DIGITAL
TRANSFORMATION
OF
FRUIT
PRODUCTION
.
302
5.4.1
CHALLENGES
IN
THE
SUPPLY
CHAIN
OF
FRESH
FRUIT
.
302
5.4.2
IRRIGATION
.
302
5.4.3
CROP
LOAD
MANAGEMENT
.
304
5.4.4
FRUIT
QUALITY
POST-HARVEST
.
306
5.4.5
CONCLUSIONS
.
306
5.5
DIGITAL
TRANSFORMATION
IN
THE
WINE
BUSINESS
.
307
5.5.1
INNOVATION
VERSUS
TRADITION
.
307
5.5.2
THE
WINE
VALUE
CHAIN
.
308
5.5.3
THE
POTENTIAL
OF
THE
VINEYARD
.
308
5.5.4
WINE
AS
THE
ROLE
MODEL
FOR
AN
AUTHENTIC
AND
SUSTAINABLE
AGRICULTURAL
PRODUCT
.
309
5.5.5
FROM
THE
WINE
VALUE
CHAIN
TO
AN
OPERATIONAL
NETWORK
.
310
5.5.6
CHALLENGES
IN
COMMUNICATION
.
310
5.5.7
DIGITAL
TRANSFORMATION
IN
THE
WINE
BUSINESS
.
311
5.5.8
CONCLUSION
.
315
5.6
TRANSPARENCY
OF
ANIMAL
WELFARE
THROUGH
DIGITALIZATION:
A
DAIRY
FARMING
EXAMPLE
OF"HOFGUT
NEUMUHLE"
.
315
5.6.1
DAIRY
FARMING
IN
GERMANY
.
316
5.6.2
LEGAL
BASIS
.
318
5.6.3
AUTOMATION
IN
DAIRY
FARMING
.
318
5.6.4
OUTLOOK
.
323
5.7
GERMAN
FARMERS
PERSPECTIVE
ON
DIGITALIZATION
.
323
5.7.1
CROSS
FARM
COMPARISON
.
323
5.7.2
FIELD-SPECIFIC
OPEN
DATA
.
327
5.7.3
CONCLUSION
.
329
5.8
A
FARM
CASE
STUDY
FROM
THE
NETHERLANDS
.
329
5.8.1
THE
ARABLE
FARM
OF
THE
FAMILY
DE
JONG
.
330
5.8.2
PRECISION
AGRICULTURE
.
332
5.8.3
FUTURE
.
333
REFERENCES
.
334
6
SUSTAINABILITY
PERSPECTIVE
.
341
JORG
DORR,
KEITH
A.
WHEELER,
MARKUS
FRANK,
FRIEDHELM
TAUBE,
KLAUS
ERDLE
AND
ISABEL
ROTH
6.1
ROLE
OF
MULTI-STAKEHOLDER
ORGANIZATIONS
IN
DIGITAL
SUSTAINABLE
AGRICULTURE
TRANSFORMATION.
343
6.1.1
INTRODUCTION
.
343
6.1.2
DISCUSSION
.
345
6.1.3
CONCLUSION
.
348
6.2
DIGITALIZATION
TOWARDS
A
MORE
SUSTAINABLE
AGFOOD
VALUE CHAIN
.
350
6.2.1
SETTING
THE
STAGE:
SUSTAINABLE
AND
RESILIENT
AGRICULTURE
.
350
6.2.2
SUSTAINABILITY
ASSESSMENT
AND
MANAGEMENT
SYSTEMS
.
351
XVIII
CONTENTS
6.2.3
CASE
STUDIES
FOR
EFFECTIVE
INTEROPERABILITY
OF
FMIS
AND
SUSTAINABILITY
ASSESSMENT
.
352
6.2.4
VALUE
CREATION
THROUGH
NEW
BUSINESS
MODELS
.
355
6.2.5
BRINGING
SUSTAINABILITY
TO
LIFE
-
THE
ROLE
OF
DIGITALIZATION
.
357
6.3
FROM
ECOLOGICAL
INTENSIFICATION
TO
HYBRID
AGRICULTURE
-
THE
FUTURE
DOMAIN
OF
DIGITAL
FARMING
.
357
6.3.1
INTRODUCTION
.
357
6.3.2
WHY
SHOULD
THE
PRODUCTION
NARRATIVE
BE
QUESTIONED?
.
358
6.3.3
WHY
IS
ECOLOGICAL
INTENSIFICATION
THE
NEW
PARADIGM?.
359
6.3.4
IS
AN
ECOLOGICAL
INTENSIFICATION
IN
WESTERN
EUROPE
JUSTIFIABLE
IN
VIEW
OF
THE
GLOBAL
HUNGER
PROBLEM?
.
360
6.3.5
ANIMAL
SOURCED
FOODS
-
LESS
AND
BETTER?
.
361
6.3.6
BACK
TO
THE
ROOTS:
INTEGRATED
CROP
-
LIVESTOCK
SYSTEMS
INCLUDING
GRASS
CLOVER
LEYS?
.
362
6.3.7
IMPLEMENTATION
OF
ECOLOGICAL
INTENSIFICATION
THROUGH
HYBRID
AGRICULTURE
AND
PUBLIC
GOODS
BONI?
.
362
6.3.8
CONCLUSION
.
364
6.4
DIGITIZATION
AS
CO-DESIGNER
FOR
CROPPING
SYSTEMS:
TECHNOLOGY
SHAPES
CROPPING
SYSTEMS,
NOW
AND
IN
FUTURE
.
365
6.4.1
MECHANIZATION
AND
ITS
EXCESSES
ON
FARMING
.
365
6.4.2
PRECISION
AND
EFFICIENCY,
THE
EVIL
TWINS
.
365
6.4.3
BACK
TO
REALITY
.
367
6.4.4
DIGITIZATION
FOR INITIATING
PROMISING
CROPPING
CONCEPTS
.
367
6.4.5
CONCLUSION
.
370
6.5
FIGHTING
CLIMATE
CHANGE
THROUGH
"CARBON
FARMING":
A
FUTURE
BUSINESS
OPPORTUNITY
FOR
DIGITAL
FARMING?
.
371
6.5.1
THE
CARBON
CYCLE
AND
ITS
INTERACTION
WITH
THE
NITROGEN
CYCLE
.
371
6.5.2
CARBON
SEQUESTRATION
IN
AGRICULTURAL
SOILS
-
A
SYNOPSIS.
372
6.5.3
DIGITIZATION
AS
KEY
ENABLER
OF
CARBON
TRADING
IN
AGRICULTURE
.
377
6.5.4
CONCLUSION
.
377
REFERENCES
.
378
7
SUMMARY
.
385
JORG
DORR
AND
MATTHIAS
NACHTMANN
7.1
KEY
INSIGHTS
FROM
THE
EXPERTS
VIEWS
.
386
7.2
REMAINING
CHALLENGES
AND
VISION
FOR
THE
FUTURE
OF
THE
DIGITAL
AGRICULTURAL
ECOSYSTEM
391
SUPPLEMENTARY
INFORMATION
GLOSSARY.
398 |
| any_adam_object | 1 |
| author2 | Dörr, Jörg 1976- Nachtmann, Mathias |
| author2_role | edt edt |
| author2_variant | j d jd m n mn |
| author_GND | (DE-588)1013006178 (DE-588)1166367495 |
| author_facet | Dörr, Jörg 1976- Nachtmann, Mathias |
| building | Verbundindex |
| bvnumber | BV047924933 |
| classification_rvk | QS 000 RB 10663 |
| ctrlnum | (OCoLC)1268934785 (DE-599)DNB1241414653 |
| discipline | Wirtschaftswissenschaften Geographie |
| format | Book |
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| id | DE-604.BV047924933 |
| illustrated | Illustrated |
| indexdate | 2025-01-11T14:23:40Z |
| institution | BVB |
| institution_GND | (DE-588)1065168780 |
| isbn | 9783662643778 3662643774 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033306511 |
| oclc_num | 1268934785 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-1029 DE-739 |
| owner_facet | DE-473 DE-BY-UBG DE-1029 DE-739 |
| physical | XXIII, 403 Seiten 17 Illustrationen, 87 Illustrationen 24 cm x 16.8 cm |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Springer Berlin |
| record_format | marc |
| spelling | Handbook Digital Farming Digital Transformation for Sustainable Agriculture Jörg Dörr ; Matthias Nachtmann (editors) Berlin Springer Berlin [2022] © 2022 XXIII, 403 Seiten 17 Illustrationen, 87 Illustrationen 24 cm x 16.8 cm txt rdacontent n rdamedia nc rdacarrier Digitalisierung (DE-588)4123065-6 gnd rswk-swf Landwirtschaft (DE-588)4034402-2 gnd rswk-swf Agriculture Farming Food Chain Sustainability sensors machinery crop protection fertilizers digital transformation business model Digital Farming Smart Farming Landwirtschaft (DE-588)4034402-2 s Digitalisierung (DE-588)4123065-6 s DE-604 Dörr, Jörg 1976- (DE-588)1013006178 edt Nachtmann, Mathias (DE-588)1166367495 edt Springer-Verlag GmbH (DE-588)1065168780 pbl Erscheint auch als Online-Ausgabe 9783662643785 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=9c1a5c3200264b9fad8e404c5c57dd71&prov=M&dok_var=1&dok_ext=htm Inhaltstext X:MVB http://www.springer.com/ DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033306511&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p vlb 20210918 DE-101 https://d-nb.info/provenance/plan#vlb |
| spellingShingle | Handbook Digital Farming Digital Transformation for Sustainable Agriculture Digitalisierung (DE-588)4123065-6 gnd Landwirtschaft (DE-588)4034402-2 gnd |
| subject_GND | (DE-588)4123065-6 (DE-588)4034402-2 |
| title | Handbook Digital Farming Digital Transformation for Sustainable Agriculture |
| title_auth | Handbook Digital Farming Digital Transformation for Sustainable Agriculture |
| title_exact_search | Handbook Digital Farming Digital Transformation for Sustainable Agriculture |
| title_full | Handbook Digital Farming Digital Transformation for Sustainable Agriculture Jörg Dörr ; Matthias Nachtmann (editors) |
| title_fullStr | Handbook Digital Farming Digital Transformation for Sustainable Agriculture Jörg Dörr ; Matthias Nachtmann (editors) |
| title_full_unstemmed | Handbook Digital Farming Digital Transformation for Sustainable Agriculture Jörg Dörr ; Matthias Nachtmann (editors) |
| title_short | Handbook Digital Farming |
| title_sort | handbook digital farming digital transformation for sustainable agriculture |
| title_sub | Digital Transformation for Sustainable Agriculture |
| topic | Digitalisierung (DE-588)4123065-6 gnd Landwirtschaft (DE-588)4034402-2 gnd |
| topic_facet | Digitalisierung Landwirtschaft |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=9c1a5c3200264b9fad8e404c5c57dd71&prov=M&dok_var=1&dok_ext=htm http://www.springer.com/ http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033306511&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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