Product management for UX people: from designing to thriving in a product world
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York
Rosenfeld
2022
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033294263&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | 222 Seiten Illustrationen, Diagramme |
| ISBN: | 9781933820712 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | CONTENTS How to Use This Book Frequently Asked Questions Foreword Introduction vi viii xv xvi CHAPTER 1 What Exactly Does a Product Manager Do? 1 Product Management Is Responsible for Value A Product Manager Is Not a Project Manager A Product Manager Is Not a Product Owner Where Did Product Managers Come From? Three Other Traits Shared by All Great Product Managers So What Does a PM Do? Key Insights 2 4 4 5 15 15 16 CHAPTER 2 Do You Want to Be a Product Manager? Why a Product Manager? So, Are These Good Reasons? But What Exactly Do Ya Do Here? A Typical Day What If You Don’t Want to Be a Product Manager After All? Key Insights 17 18 ։ 24 24 27 29 30 CHAPTER 3 x UX Skills That Carry Over 31 How PM Differs from UX UX vs. Product Skills Histogram Information Architecture 32 37 43
Intense Customer Satisfaction Solving Problems Through Iterative Design Leading Through Influence Product Managers Are from Mars... Key Insights 45 47 48 49 50 CHAPTER 4 Wrangling Engineers Keep Engineering Teams Aligned What’s Your Definition of “Done”? Iterative Process Improvement Through Retrospectives Getting Results from Engineers Estimation and Negotiation Key Insights 51 52 60 62 63 65 68 CHAPTER S The Business of Product Is Business Build Sustainable Value Thinking in Terms of the Market Targeting a Market Finding Product-Market Fit What Is the Go-to-Market Plan? Customer Obsession Launching vs. Optimizing Business Operations Financial Business Skills Business-to-Business (B2B) Products Key Insights 69 70 70 71 74 77 79 80 81 82 83 86 Contents xi
CHAPTER 6 Product Analytics: Growth, Engagement, Retention 87 Living in the Data Funnel Optimization Growth Metrics Growing Your User Base like a Pirate Two Cautions Key Insights 88 90 95 96 103 106 • « CHAPTER 7 Testing Hypotheses withExperiments Experimentation as a Way of Life Build vs. Fix vs. Tune Defining Hypotheses Proposing and Prioritizing Experiments How to Run an A/В Test Beyond A/В Tests Key Insights 107 108 109 109 111 116 120 127 CHAPTER 8 Getting the Money Profit and Loss Revenue Models Breaking Even Revenue Lifecycles What’s Money Without Customers or Transactions? Key Insights xii Contents 129 130 131 133 145 147 148
CHAPTER 9 Healthy Collaborative Tension on the Product UX Spectrum The Overlap and Its Disconnects Where Do You Draw the Line? The Good, the Bad, and the Ugly Where in the Org Chart? When You’re Not a Designer Anymore Being a Hybrid Superfriends Key Insights 149 150 152 154 157 158 159 161 161 CHAPTER 10 Roadmaps and How to Say “No” Defining the Roadmap Feasible Horizons: Now, Next, Later Product Strategy Prioritization Populating and Maintaining the Roadmap Epilogue to the “Break-Even” Story The Art of Saying No Key Insights 163 164 166 168 171 179 181 182 187 CHAPTER 11 Chief Information Architect 189 The Head of Product’s Secret Sauce Be a Boss Selling Your Team’s Services Internally as a Product Building Product Teams Investing in Your Team Someone Has to Lead—Why Not You? Key Insights 190 193 196 199 201 203 203 Contents xiii
Index xiv 205 Acknowledgments 217 About the Author 222 Contents
|
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| discipline | Informatik |
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| id | DE-604.BV047912539 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T19:32:03Z |
| institution | BVB |
| isbn | 9781933820712 |
| language | English |
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| oclc_num | 1317688313 |
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| physical | 222 Seiten Illustrationen, Diagramme |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Rosenfeld |
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| spellingShingle | Crumlish, Christian Product management for UX people from designing to thriving in a product world Agile Softwareentwicklung (DE-588)4806620-5 gnd Produktmanagement (DE-588)4125960-9 gnd Benutzerforschung (DE-588)4144480-2 gnd Benutzererlebnis (DE-588)1232346071 gnd |
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| title | Product management for UX people from designing to thriving in a product world |
| title_auth | Product management for UX people from designing to thriving in a product world |
| title_exact_search | Product management for UX people from designing to thriving in a product world |
| title_full | Product management for UX people from designing to thriving in a product world by Christian Crumlish ; foreword by Matt LeMay |
| title_fullStr | Product management for UX people from designing to thriving in a product world by Christian Crumlish ; foreword by Matt LeMay |
| title_full_unstemmed | Product management for UX people from designing to thriving in a product world by Christian Crumlish ; foreword by Matt LeMay |
| title_short | Product management for UX people |
| title_sort | product management for ux people from designing to thriving in a product world |
| title_sub | from designing to thriving in a product world |
| topic | Agile Softwareentwicklung (DE-588)4806620-5 gnd Produktmanagement (DE-588)4125960-9 gnd Benutzerforschung (DE-588)4144480-2 gnd Benutzererlebnis (DE-588)1232346071 gnd |
| topic_facet | Agile Softwareentwicklung Produktmanagement Benutzerforschung Benutzererlebnis |
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