The Changing Landscape of Global Businesses: Principles and Practices
The way we conduct cross-border businesses has changed fundamentally. Once, it was the privilege of a few business houses with specialized knowledge of international trade regulations and procedures. Now, almost anyone with an internet connection can launch a business with global reach in no time. A...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Newcastle-upon-Tyne
Cambridge Scholars Publisher
2018
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| Subjects: | |
| Links: | https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=5584074 |
| Summary: | The way we conduct cross-border businesses has changed fundamentally. Once, it was the privilege of a few business houses with specialized knowledge of international trade regulations and procedures. Now, almost anyone with an internet connection can launch a business with global reach in no time. Also, there has been a huge flux in global cultures making terms of engagement different. This book addresses these new dimensions, in addition to presenting the time-honoured principles of international business. Most books in this area are focused to any one of the managerial functions. To integrate functions and domains to provide learners a comprehensive picture of conducting global businesses has been a key aim of this project. A rich blend of principles and case studies are used to communicate this sense |
| Item Description: | Description based on publisher supplied metadata and other sources |
| Physical Description: | 1 Online-Ressource (299 Seiten) |
| ISBN: | 9781527521100 |
Staff View
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| 505 | 8 | |a Intro -- Table of Contents -- Preface -- Introduction -- Dimensions of Transnational Managerial Profile -- Creativity, Global Positioning, Product Design Decisions and Reasons for Global Brand Success -- The Intricacies of Global Marketing -- A Review of the Cross-Cultural Dimensions of Marketing -- A Proposal for a Study on Knowledge Management and Organizational Learning in International Businesses -- Some Reflections on the Relationship between Technology and Marketing in a Globalizing Society -- A Historical Approach to Global Ethics -- Bringing Communities Back into the International Business System by Means of Social Media and Grassroots Digital Democracy -- Issues in International Labor -- Product Standardization and Product Design Modularity -- Developing an International Marketing Plan -- Preferential Attributes Influencing Consumer Buying Behavior in a Global Retail Grocery Store -- Internationalization by Foreign Direct Investment in the South Asian Region -- Contributors | |
| 520 | |a The way we conduct cross-border businesses has changed fundamentally. Once, it was the privilege of a few business houses with specialized knowledge of international trade regulations and procedures. Now, almost anyone with an internet connection can launch a business with global reach in no time. Also, there has been a huge flux in global cultures making terms of engagement different. This book addresses these new dimensions, in addition to presenting the time-honoured principles of international business. Most books in this area are focused to any one of the managerial functions. To integrate functions and domains to provide learners a comprehensive picture of conducting global businesses has been a key aim of this project. A rich blend of principles and case studies are used to communicate this sense | ||
| 650 | 4 | |a International trade.. | |
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| contents | Intro -- Table of Contents -- Preface -- Introduction -- Dimensions of Transnational Managerial Profile -- Creativity, Global Positioning, Product Design Decisions and Reasons for Global Brand Success -- The Intricacies of Global Marketing -- A Review of the Cross-Cultural Dimensions of Marketing -- A Proposal for a Study on Knowledge Management and Organizational Learning in International Businesses -- Some Reflections on the Relationship between Technology and Marketing in a Globalizing Society -- A Historical Approach to Global Ethics -- Bringing Communities Back into the International Business System by Means of Social Media and Grassroots Digital Democracy -- Issues in International Labor -- Product Standardization and Product Design Modularity -- Developing an International Marketing Plan -- Preferential Attributes Influencing Consumer Buying Behavior in a Global Retail Grocery Store -- Internationalization by Foreign Direct Investment in the South Asian Region -- Contributors |
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| dewey-full | 338.88 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.88 |
| dewey-search | 338.88 |
| dewey-sort | 3338.88 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-12-20T19:26:26Z |
| institution | BVB |
| isbn | 9781527521100 |
| language | English |
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| spelling | George, Babu Verfasser aut The Changing Landscape of Global Businesses Principles and Practices Newcastle-upon-Tyne Cambridge Scholars Publisher 2018 ©2018 1 Online-Ressource (299 Seiten) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Intro -- Table of Contents -- Preface -- Introduction -- Dimensions of Transnational Managerial Profile -- Creativity, Global Positioning, Product Design Decisions and Reasons for Global Brand Success -- The Intricacies of Global Marketing -- A Review of the Cross-Cultural Dimensions of Marketing -- A Proposal for a Study on Knowledge Management and Organizational Learning in International Businesses -- Some Reflections on the Relationship between Technology and Marketing in a Globalizing Society -- A Historical Approach to Global Ethics -- Bringing Communities Back into the International Business System by Means of Social Media and Grassroots Digital Democracy -- Issues in International Labor -- Product Standardization and Product Design Modularity -- Developing an International Marketing Plan -- Preferential Attributes Influencing Consumer Buying Behavior in a Global Retail Grocery Store -- Internationalization by Foreign Direct Investment in the South Asian Region -- Contributors The way we conduct cross-border businesses has changed fundamentally. Once, it was the privilege of a few business houses with specialized knowledge of international trade regulations and procedures. Now, almost anyone with an internet connection can launch a business with global reach in no time. Also, there has been a huge flux in global cultures making terms of engagement different. This book addresses these new dimensions, in addition to presenting the time-honoured principles of international business. Most books in this area are focused to any one of the managerial functions. To integrate functions and domains to provide learners a comprehensive picture of conducting global businesses has been a key aim of this project. A rich blend of principles and case studies are used to communicate this sense International trade.. United States-Commerce-Developing countries Rogers, John Sonstige oth Erscheint auch als Druck-Ausgabe George, Babu The Changing Landscape of Global Businesses Newcastle-upon-Tyne : Cambridge Scholars Publisher,c2018 |
| spellingShingle | George, Babu The Changing Landscape of Global Businesses Principles and Practices Intro -- Table of Contents -- Preface -- Introduction -- Dimensions of Transnational Managerial Profile -- Creativity, Global Positioning, Product Design Decisions and Reasons for Global Brand Success -- The Intricacies of Global Marketing -- A Review of the Cross-Cultural Dimensions of Marketing -- A Proposal for a Study on Knowledge Management and Organizational Learning in International Businesses -- Some Reflections on the Relationship between Technology and Marketing in a Globalizing Society -- A Historical Approach to Global Ethics -- Bringing Communities Back into the International Business System by Means of Social Media and Grassroots Digital Democracy -- Issues in International Labor -- Product Standardization and Product Design Modularity -- Developing an International Marketing Plan -- Preferential Attributes Influencing Consumer Buying Behavior in a Global Retail Grocery Store -- Internationalization by Foreign Direct Investment in the South Asian Region -- Contributors International trade.. United States-Commerce-Developing countries |
| title | The Changing Landscape of Global Businesses Principles and Practices |
| title_auth | The Changing Landscape of Global Businesses Principles and Practices |
| title_exact_search | The Changing Landscape of Global Businesses Principles and Practices |
| title_full | The Changing Landscape of Global Businesses Principles and Practices |
| title_fullStr | The Changing Landscape of Global Businesses Principles and Practices |
| title_full_unstemmed | The Changing Landscape of Global Businesses Principles and Practices |
| title_short | The Changing Landscape of Global Businesses |
| title_sort | the changing landscape of global businesses principles and practices |
| title_sub | Principles and Practices |
| topic | International trade.. United States-Commerce-Developing countries |
| topic_facet | International trade.. United States-Commerce-Developing countries |
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