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Business marketing management: B2B:

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Bibliographic Details
Main Authors:	Hutt, Michael D. 1946- (Author), Speh, Thomas W. (Author)
Format:	Book
Language:	English
Published:	Boston, Mass Cengage Learning [2017]
Edition:	Twelfth edition
Subjects:	Business-to-Business-Marketing Marketingmanagement
Physical Description:	xiv, 338 Seiten Diagramme
ISBN:	9781337296540 9780357039243

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MARC


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Record in the Search Index

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indexdate	2024-12-20T19:25:32Z
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isbn	9781337296540 9780357039243
language	English
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physical	xiv, 338 Seiten Diagramme
publishDate	2017
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publisher	Cengage Learning
record_format	marc
spelling	Hutt, Michael D. 1946- Verfasser (DE-588)133051730 aut Business marketing management: B2B Michael D. Hutt (Arizona State University), Thomas W. Speh (Miami University) Twelfth edition Boston, Mass Cengage Learning [2017] xiv, 338 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Business-to-Business-Marketing (DE-588)4631075-7 s Marketingmanagement (DE-588)4168907-0 s DE-604 Speh, Thomas W. Verfasser (DE-588)13305179X aut
spellingShingle	Hutt, Michael D. 1946- Speh, Thomas W. Business marketing management: B2B Business-to-Business-Marketing (DE-588)4631075-7 gnd Marketingmanagement (DE-588)4168907-0 gnd
subject_GND	(DE-588)4631075-7 (DE-588)4168907-0
title	Business marketing management: B2B
title_auth	Business marketing management: B2B
title_exact_search	Business marketing management: B2B
title_full	Business marketing management: B2B Michael D. Hutt (Arizona State University), Thomas W. Speh (Miami University)
title_fullStr	Business marketing management: B2B Michael D. Hutt (Arizona State University), Thomas W. Speh (Miami University)
title_full_unstemmed	Business marketing management: B2B Michael D. Hutt (Arizona State University), Thomas W. Speh (Miami University)
title_short	Business marketing management: B2B
title_sort	business marketing management b2b
topic	Business-to-Business-Marketing (DE-588)4631075-7 gnd Marketingmanagement (DE-588)4168907-0 gnd
topic_facet	Business-to-Business-Marketing Marketingmanagement
work_keys_str_mv	AT huttmichaeld businessmarketingmanagementb2b AT spehthomasw businessmarketingmanagementb2b

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